Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. As I said, our new SEO strategy launched our organic blog traffic to heights it had never been to before.

Hubspot 74

Hubspot Traffic SERP Template 74

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. If your business regularly publishes content but isn’t seeing results, a content audit is a good place to start in remedying the problem. Improve SERP rankings for certain topics.

Lead Scoring 343

Lead Scoring Lead Ranking Marketing Analytics Tools Content 343

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Best business scanner app”. These include podcasts, newspaper articles, book bibliographies, and, yes, friend suggestions as well. Best fitness tracker”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. You have to be everywhere that matters — in recommended lists, comparison articles, review websites, etc. — The way people shop has radically changed. CRM providers.

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Hubspot

JULY 25, 2019

In the early days of the web, design and SEO weren't really friends -- websites with good SEO often had a weak design, while websites with impressive design often weren't great for SEO. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale.

Design 69

Design Hubspot SEO Lead Scoring 69

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. To start, the blogging team partnered with the SEO team.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 61

SEO SERP CTR Click Rate 61

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Our entire business revolves around using paid media to help drive inbound marketing. Use HubSpot Ads Software to make reporting easy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

MARCH 26, 2020

You realize you need new business and decide a base of interested contacts would be a great place to start. If you're trying to generate leads for your business, it doesn't make sense to employ the same lead generation strategies as companies that operate on a global scale. This is obviously a very high-level overview of local SEO.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

JUNE 16, 2020

Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ? Implementing a process for writing makes your content stick to business goals. Your business already has a buyer persona — a fictionalized idea of the perfect customer. Blogging does way more than populate your website with content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. Your company has a content team, but you notice they’re not using keyword research to inform their articles. What makes a content brief “SEO-focused”? What’s a content brief?

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

seo.co

JUNE 4, 2021

If you’ve been working on SEO for any length of time, you’ve probably heard about link wheels. However, link wheels aren’t a reliable SEO strategy for one reason: you’ll never have enough time to create multiple high-quality, high-ranking websites that will give you the backlinks you want. Are link wheels just reinvented blog networks?

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Hubspot

MARCH 3, 2020

The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. Source: HubSpot via Google ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. By conducting a website audit, you'll be able to identify any missed SEO opportunities and remedy any misguided or poorly executed SEO pitfalls (e.g. What Is a Website Audit? How'd you do?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Using Them in Your International SEO Strategy. Headers, keywords, and other elements of article structure are some important ones.

SEO 97

SEO Marketing Websites Optimization Domain 97

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. In this post we’ll do a quick run through of the top Google ranking factors you need to pay most attention to in order to boost your SEO efforts going forward. 1 Top quality content. Image source.

Google 52

Google SERP Keywords Domain 52

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? Heck, I’d love my business to pop up when consumers search for criteria relevant to me … wouldn’t you? In the case of SEO, that language is a specific HTML markup called schema. Embedded tags of code (a.k.a.

Organization 78

Organization Marketing Websites Optimization SERP 78

Biznology

NOVEMBER 24, 2014

This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Moz

AUGUST 7, 2019

Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. As soon as I was hired at Sales Hacker as Director of Marketing, I began making SEO improvements from day one. So, that’s exactly what we did.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

seo.co

NOVEMBER 15, 2021

There are times when a website can be considered a place of public accommodation when it’s intricately connected with the company’s main business. And, remember, we do SEO for law firms , but we only offer the information for information purposes only, not as legal advice. The two most well-known cases are Gil v. A poor reputation.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Hubspot

JUNE 9, 2020

Let's say you're looking for a resource about how to start an online business. If you write long-form pieces — and make sure those articles are useful to your audience — you can increase the time spent on your site and value to your reader. For example, this article, about how to write a blog post , has earned thousands of views.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Navigate the Channel

JANUARY 2, 2023

Wharton Business School, at the University of Pennsylvania, describes omni-channel marketing as “a strategy that takes all marketing channels into consideration in determining how to create the best customer experience. Businesses can choose to connect only their online channels or coordinate both online and offline channels.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Hubspot

MAY 27, 2020

Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Choose topics that will benefit your own business goals. Improve SEO performance. Improve your SEO performance or SERP visibility by X%.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Hubspot

APRIL 21, 2020

Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. Follow these tips to ensure your business's content stands out, spreads naturally, and markets itself among your target audience, buyer personas, leads, and customers. But sometimes you get pure silence (or crickets ??)

Tips 69

Tips Content SERP Custom Publishing 69

SmartBug Media

AUGUST 28, 2019

With your buyers now skimming emails, articles, and social media posts, you have to do things differently to stand out from all of the noise. Allow me to introduce you to something that 87 percent of businesses are already using as a marketing tool: video. Video Helps with SEO. Video Helps Build Trust.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media: The Need For Measurement by SEO Book. SEO tips for Facebook and Twitter by iMedia Connection.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Stevens & Tate

JULY 24, 2020

It’s estimated that 83 percent of B2B businesses have an email newsletter strategy. In addition, 40 percent of businesses believe newsletters are the most important component of their content marketing efforts. Enhance Your Online B2B Marketing Presence With SEO. 8 Ways That You Can Improve Your SEO.

B2B Marketing 66

B2B Marketing Marketing Strategy Marketing & Strategy Buyer Personas 66

Hubspot

AUGUST 7, 2018

But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience? To attract new customers, you also need to maintain a powerful SEO presence.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

TrustRadius Marketing

APRIL 23, 2021

Blogs, SERP, social media, and newsletters people sign up for are common examples of this. Most have SEO and content teams working on their internet presence and marketing teams on more traditional ads. Data analytics and SEO strategies can help ensure content stays relevant to the user’s interests and needs.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

DivvyHQ

MAY 31, 2018

SEO specialists and content managers have always struggled with finding a good balance of optimization and quality in their content. But what exactly is topic clustering and how can you adapt your own content planning process to this new SEO technology? Image credit: Hubspot. Benefits of Topic Clustering. How Do We Implement It?

Planning 50

Planning Content SEO Lead Scoring 50

accelerate agency

FEBRUARY 12, 2023

If you are a SaaS business wanting to stand out in this highly-saturated marketplace, you will not only need to keep up with your rivals, but stay ahead of them. By creating a robust SaaS SEO strategy. We will cover topics such as: Does SEO still work in 2023? But of course, with exponential growth, comes fierce competition.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

AUGUST 8, 2019

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. On a scale of 1-10, how much do you really understand the world of paid advertising? Maximum Bid.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76