Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. is a site by HubSpot helping entrepreneurs build successful businesses. You’d surely appreciate any shortcuts you can find.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

SmartBug Media

APRIL 23, 2021

If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. This will help you understand if there are other tools you may still need to invest in as you move your site to HubSpot. HubSpot hosts your site when you sign up for the CMS subscription.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. For example, take a look at the blog published by marketing and CRM software company, HubSpot. HubSpot publishes a lot of detailed and useful articles on subjects such as content marketing, web design, email marketing, SEO, and customer experience.

Ad Building 345

Ad Building Content Marketing Branding Brand Identity 345

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year -- to eight million organic pageviews per month. Where that traffic is coming from is equally exciting. Pics or it didn't happen, Braden.”

Hubspot 74

Hubspot Traffic SERP Template 74

Hubspot

FEBRUARY 4, 2021

While keyword research, overlap tests, and link-building, are a must for creating an online presence, there's much more you can do to increase the amount of traffic coming to your webpages. That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. Update your content.

Hubspot 101

Hubspot SEO Content Lead Scoring 101

Albacross

APRIL 23, 2019

Inbound marketing if done right can bring a lot of passive income to your business. Image Source: HubSpot. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. HubSpot lets you enjoy their excellent set of tools for free. It will help you setup the system.

Inbound Marketing 94

Inbound Marketing Traffic Search Marketing Tactics 94

Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Using the simple, focused tactics we cover in this article, you can leverage web analytics to improve your content marketing strategy right away. 9 percent?! Completing your call to action?

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Keyword Research and SEO Audits.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

SmartBug Media

DECEMBER 8, 2020

Writing blogs is an investment in your business, as a way to gain SEO value and be thought leaders in your space. Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. Out-of-the-Box Features.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Kaon

SEPTEMBER 24, 2015

Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic. Set goals for your social media on Google Analytics so you can see if your actions are improving or declining efforts.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Best business scanner app”. Sometimes, these exploratory keywords exist in relation to an existing solution: “Canva alternatives”. Best fitness tracker”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Webbiquity

OCTOBER 23, 2018

By understanding the effectiveness of inbound marketing, business-to-business (B2B) companies can achieve marketing goals in a faster, more efficient manner than previous efforts. “33% Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Email Marketing.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally. Their case studies are searchable by industry and business size.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Hubspot

APRIL 18, 2019

For a long time, digital marketers organized their entire content calendar around specific keywords. They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. What are keywords in SEO?

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Cost: $39/month (Business).

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. If you think influencer marketing is only for B2C businesses, think again.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Including keywords in authoritative and helpful blog posts can drive traffic to your website.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

DAGMAR Marketing

APRIL 15, 2022

We’re sure you’ve heard the term SEO before, but do you really know what it means and how it can benefit your business? In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. percent of traffic comes from search engines like Bing.

Statistics 94

Statistics SEO POS Lead Scoring 94

Marketri

FEBRUARY 22, 2024

Hundreds of marketing firms, including Marketri, have embraced this approach to drive search engine rankings and organic traffic (website traffic that you don’t pay for). As you can see, Perplexity indicates that organic search traffic will experience a decline between 18% and 64%.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

ClearVoice

APRIL 29, 2021

When you need a local business for any reason at all, what’s the first thing you do? If you’re a local business, it’s clear in order to be found on Google you need to have positive reviews to thrive. Ranking on Google as a local business requires a special set of strategies and tactics we call local SEO.

SEO 69

SEO Business Ideal Customer Profiles Enterprise Management 69

Tiecas

MARCH 21, 2024

Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). By the way, I published that post in 2013, and it is still pulling in traffic. Disconnect Between Metrics: While marketers track website traffic and leads, C-suite executives want to see revenue impact.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Luckily, inbound marketing offers some great ways for business owners to improve their launch strategy and get more exposure in the process.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Hubspot

JULY 25, 2019

During that era, there was some crazy stuff going on involving stuffing keywords into content, bad website navigation, and just plain ol' outdated design. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. However, I welcomed the challenge!

Design 69

Design Hubspot SEO Lead Scoring 69

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Our entire business revolves around using paid media to help drive inbound marketing. Use HubSpot Ads Software to make reporting easy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. How Do I Find Keyword Opportunities? As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Oktopost

DECEMBER 5, 2022

Social media in traffic. Gain more backlinks and attract traffic. This way if someone else is ranking for your valuable branded keywords, your actual brand is clear to your user. ↑ Social media traffic. According to HubSpot , around 16% of an average website’s traffic comes from social media.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. If your business has subscribers or a growing email list, track the growth rate and churn. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Hubspot

JUNE 16, 2020

Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ? Implementing a process for writing makes your content stick to business goals. Your business already has a buyer persona — a fictionalized idea of the perfect customer. Conduct keyword research. This happens through keyword research.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Valasys

MAY 24, 2021

Digital marketing, in simple terms, is marketing using social media and other online platforms to advertise products or services offered by different businesses. In the past few years, digital marketing is gaining popularity among businesses of all sizes. Marketing Strategies For Small Businesses.

Small Business Marketing 52

Small Business Marketing Marketing & Strategy Marketing Strategy Work Management 52

Lake One

SEPTEMBER 23, 2021

Inbound marketing focuses on four key stages to better promote your business: Attract, Convert, Close and Delight. Attract: This first stage attracts strangers through blogs, social media posts, keywords, and web pages. It increases your website traffic. Image Source: HubSpot. Image Source: HubSpot.

Inbound Marketing 80

Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

Martech

JULY 18, 2023

In this article, I’ll cover what I consider a far better alternative to the typical website build process, specifically, everything that needs to happen before design. I’m talking about pre-design planning and mapping based on user needs and your business goals. More traffic” is not a KPI. Who cares what they prefer?

Planning 95

Planning Process Marketing Websites CMS Development 95

SmartBug Media

JULY 25, 2023

SEO optimization: After identifying high-volume keywords and incorporating them into your content, set a monthly checkpoint to monitor your site's SEO performance. Look specifically at your ranking for targeted keywords and organic traffic numbers. Megan Cavanaugh Pettyjohn , Marketing Director at CSols Inc.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

B2B Marketing Insights - WE

MARCH 16, 2022

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. Keyword research. Technical SEO isn’t all about keyword research and optimization.

SEO 98

SEO Practices Best Practices Lead Scoring 98