Chris Koch

MAY 15, 2012

They are looking for inspiration and guidance on the business problems they face. They are looking for good ideas, facts, and data about how to solve their specific business problems. Increasingly, they are going to the internet for that guidance before they speak with salespeople. But it can’t be with warmed over brochures.

FAQ 100

FAQ Custom Publishing B2B Sales Work Management 100

Chris Koch

FEBRUARY 26, 2010

However, there is something important that happens at this stage: It is the point at which customers come to the realization of an important business need. Related articles by Zemanta. This is where social media comes in. If we ignore them, they may never know that they need something that we have to offer. What do you think?

Social Media 100

Social Media Lead Generation B2B Thought Leadership Generation 100

Chris Koch

NOVEMBER 5, 2010

In fairness to PR people, if their metrics were entirely based on placements in articles, they’d all starve. Journalists can only do so many interviews and many of those don’t make it into articles. The emphasis is on contacting rather than helping. But most agencies overemphasize contacting—annoying phone calls, emails, etc.—at

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

NOVEMBER 12, 2010

PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Related articles. Visibility. What would you add or change?

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

JUNE 11, 2010

The perceptions that marketers send nothing but junk leads to sales and fail to measure the impact of those leads on revenue have been hurting marketers’ relationships with salespeople—and the business—for at least a decade. But can we ever say that marketers will become the leading contributors of leads that wind up as closed business?

Lead Generation 100

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 100

Chris Koch

MARCH 26, 2010

If you’re in tune with your SMEs, then what interests you should interest them (at least from a business perspective—no need to go nuts and take up golf). It will improve the quality of their posts and it will also help you keep them focused on the issues that matter most to your business. Related articles by Zemanta.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

APRIL 2, 2010

Related articles by Zemanta. Tags: Blogging Customer Relationships Social Media B2B marketing Business LinkedIn marketing Subject matter expert Technology Thought Leadership Twitter. What do you think? How do you use emotional engagement when talking about dry technology? How to get others to blog (christopherakoch.com).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

JANUARY 31, 2014

According to the article, Michaels offered Fallon his dream job soon after the audition. From a business perspective the question becomes, what should the entertainment industry do with video moments that capture the history and personalities of their stars like this. There’s a sweetness to him,” he told Vanity Fair. “I

Wikipedia 100

Wikipedia Youtube Profiling Video Marketing 100

Chris Koch

OCTOBER 22, 2010

And finally, the trade press and general business media are dying. We have fewer and fewer outlets to do the heavy lifting of thought leadership for us by featuring our subject matter experts in in-depth analytical articles. Yet buyers are hungrier than ever for this kind of information and insight.

Lead Management 100

Lead Management Marketing Management Automation Marketing Automation Services 100

Chris Koch

JANUARY 29, 2010

Just as the web has gutted the business model of publishing it has also reduced the price of marketing content. My thinking is that we’re so busy assuming that we need to bang down the door to reach buyers that we forget that sometimes they actually want to be found—not necessarily by us but by each other. Related articles by Zemanta.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Just as the web has gutted the business model of publishing it has also reduced the price of marketing content. My thinking is that we’re so busy assuming that we need to bang down the door to reach buyers that we forget that sometimes they actually want to be found—not necessarily by us but by each other. Related articles by Zemanta.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

MARCH 12, 2010

Rooted in Michael Porter’s timeless work in business strategy, Treacy and Wiersema took it a step further with their three “value disciplines.”. Though it has become a generic term, customer intimacy was first coined by Michael Treacy and Fred Wiersema who worked at CSC/Index back in the 90s when I was a thought leadership marketer there.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

APRIL 8, 2011

Related articles. I think this defines the base level of social media capabilities—the things you need to have in place before you can begin down the long road of perfection. What do you think? Do you agree? What would you add or change? The prerequisite to effective social media: the idea organization (christopherakoch.com).

Social Media 100

Social Media Media Paid Search Agency PR 100

Chris Koch

JULY 28, 2010

The advantage to multi-author blogs (though not necessarily to the audience’s advantage), is that the workload can be shared, reducing the dreaded gaps in posts if bloggers get really busy in their day jobs. There is also less disruption when a blogger leaves the fold. They enjoy getting to know the blogger over time.

Blogger 100

Blogger Wikipedia Work Management Social Media 100

Chris Koch

JANUARY 22, 2010

This is the number of articles or blog posts that mention the product or service measured against the trend in sales. Related articles by Zemanta. Techniques include measuring the: Value of impressions. We track the marketing mix (including PR) over time against trends in sales. Lots of variables there. Return on media impact.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

DECEMBER 2, 2011

Related articles. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? Or will the campaigns just distract us from the need to do the hard work of a consistent relationship building strategy? 4 Reasons Why Facebook Stinks for B2B Marketing (christopherakoch.com).

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Related articles. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? Or will the campaigns just distract us from the need to do the hard work of a consistent relationship building strategy? 4 Reasons Why Facebook Stinks for B2B Marketing (christopherakoch.com).

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

FEBRUARY 18, 2011

Related articles. Humility contributes to success by making others feel welcome to contribute their own ideas and feedback. What other attributes do thought leaders need to have? Which of these attributes are most important? Please give me your thoughts! The Problem with Thought Leadership (dannybrown.me). blogs.hbr.org). Tweet This Post.

Peer-to-peer 100

Peer-to-peer Thought Leadership Social Media Storytelling 100

Chris Koch

MAY 7, 2010

I’m not saying that the iPhone/iPad is going to take over the world, only that the model Apple has developed—and which every other phone manufacturers now trying to copy—is going to endure and will cross over into the business realm. Related articles by Zemanta. That’s how we get into their collections. What do you think?

Mobile Marketing 100

Mobile Marketing Wikipedia Communities B2B Marketing 100

Chris Koch

OCTOBER 6, 2009

The publishing model is also relevant because as a business model, it is dying—especially for trade magazines. Demand for that content hasn’t gone away however, and companies that can provide an adequate alternative will grow their businesses more than those that can’t. How to adapt the publishing process to marketing. Audit content.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

The publishing model is also relevant because as a business model, it is dying—especially for trade magazines. Demand for that content hasn’t gone away however, and companies that can provide an adequate alternative will grow their businesses more than those that can’t. How to adapt the publishing process to marketing. Audit content.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Chris Koch

MARCH 19, 2010

Related articles by Zemanta. Tags: Blogging Social Media B2B marketing Blog Business Facebook ITSMA ITSMA Research LinkedIn marketing Marketing and Advertising social media strategy Thought Leadership Twitter. What would you add? Please help with your comments. Tweet This Post.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

JANUARY 15, 2010

Today, more salespeople are able to have business and strategy discussions with customers and take the time to listen to their needs. Businesses are asking if you’re not doing all these things you used to do anymore, why should I give you more budget? Related articles by Zemanta. And if I do, what am I paying for?

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

APRIL 30, 2010

I always take analysts’ forecasts with a grain of salt, but ABI’s prediction that mobile marketing (ads on mobile phones) will be a $4 billion business by 2014 makes you stop and think. Related articles by Zemanta. How do we compete? What do you think? Is this the way B2B marketers should approach building all mobile apps?

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

JUNE 26, 2009

You may have to adopt a more split business personality (and do more work). There are all sorts of opinions about whether LinkedIn or Facebook is better for business contacts. Facebook is quickly crossing over to business from its beginnings as a personal network. Join LinkedIn and Facebook groups and answer questions.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

OCTOBER 1, 2010

Ideas that educate customers and prospects about important business and technology issues and help them solve those issues—without selling. Just because their business model doesn’t work anymore, that doesn’t mean that their model for developing ideas and getting them out into the marketplace should also be tossed out. It works.).

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

JULY 9, 2010

This game deals with two of the most complex issues in B2B technology today: business process management (BPM) and service oriented architecture (SOA). Second, you play with business rules for automating the processes you’ve just mapped—i.e., Related articles by Zemanta. Games destroy complexity. What do you think?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Marketing Management Cross-Selling 100

Chris Koch

JULY 29, 2011

The trouble started when the McKinsey Quarterly published an article in early June entitled How US health care reform will affect employee benefits, based on a survey the firm did about what will happen to employer-sponsored health care insurance coverage when the President’s health care law goes into effect in 2014. Related articles.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100