Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Another key setting is the canonical URL field.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Webbiquity

MAY 30, 2010

Check out this outstanding collection of amusing, creative and occasionally bizarre examples of what you may see when clicking on an outdated link or mistyping a URL. Review of webmarketcentral.blogspot.com by Global Business Blog Reviews. This showed up in my Google Alerts one day; a two-paragraph review of my old blog.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. I have included my take on each step.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

BuzzSumo

DECEMBER 17, 2020

In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the product offering. To support the business, with a profitable blog , content creators take a static subject area and write about it over and over again in (hopefully!)

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Online Marketing Institute

MAY 18, 2010

I believe this is still a valuable formula but suggest given today's 'buyer beware' business environment another stage needs to be added -- that of evidence. Here Webinars, videos, key opinion leader Q&As articles or case studies (to name a few asset types) could be ideal ways to satisfy the needs of targets in this stage.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40