Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Get MarTech! In your inbox.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

Binary Demand

MARCH 26, 2024

In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing. Look for actions that are relevant to your industry.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. Content marketing can be a highly effective way to build brand awareness. Building Trust.

Ad Building 351

Ad Building Content Marketing Brand Identity Branding 351

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Sales is one of the few professions where you can build the life and income you want based on the effort you put in. Consequently, businesses must understand the power commissions have on their workforce. 1 x $5,000) = $100,500.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches.

Sales Management 137

Sales Management Examples Top of Funnel B2B Thought Leadership 137

Salesforce Marketing Cloud

JANUARY 29, 2024

If you build it, they will come. However, building a strong list takes a smart strategy, the right tools and good execution. Let’s break down the basics of email list building: why you should be doing it and how to get started. Why is building an email list important? Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one.

Template 69

Template CMS Development Examples Marketing Proposals 69

Sprout Social

OCTOBER 10, 2023

In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Salesforce Marketing Cloud

OCTOBER 9, 2023

With Disability Employment Awareness Month (DEAM) upon us, it’s a good time to look at how businesses and allies can proactively support disability inclusion in the workplace — and help move the needle on those numbers. Read the article 1. We build security into our products. Why are we not building accessibility?

Ad Building 134

Ad Building Allocation Paid Search Agency Terms and Conditions 134

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Salesforce Marketing Cloud

JANUARY 3, 2024

I’m grateful to have found a better way to sell — one that builds mutually beneficial long-term relationships. What are some sales pitch examples based on different scenarios? This gives your pitch more credibility and helps to build trust with your prospect. Transparency is huge for building trust and credibility.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 119

Social Media Examples Work Management Media 119

Salesforce Marketing Cloud

DECEMBER 12, 2023

Our recent studies reveal, however, that in many cases, humans — employees at your organization or business — should be even more thoughtfully and meaningfully embedded into the process as the “human-at-the-helm.” Building Trust Takes Time Trust is the most critical aspect of generative AI , but trust is not a one-time conversation.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. What Is a Pre-Launch Marketing Strategy?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Top Rank Marketing

JANUARY 24, 2024

For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Maintenance and optimization Things change fast in the business world.

Marketing AI 102

Marketing AI SEO Ad Building Marketing & Strategy 102

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? For businesses and marketers, mastering the art of the headline is crucial for success. In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Buffer

AUGUST 3, 2022

After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again. According to the Harvard Business Review, customers are three times more likely to buy from your brand if they form an emotional connection to it.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

Contently

MAY 7, 2021

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. ” And listen, I get it.

Linkedin 140

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 140

Salesforce Marketing Cloud

NOVEMBER 28, 2023

Common sales compensation plan terms Types of sales compensation plans 6 steps to build an effective sales compensation plan 4 sales compensation plan examples to get you started Tee up reps for success Use Sales Programs to pair the right compensation with outcome-based training in the flow of work so reps can deliver results quickly.

Planning 64

Planning Examples High Quality Lead Sales Qualified Leads 64

Salesforce Marketing Cloud

AUGUST 24, 2023

I’ve seen countless businesses (including enterprise companies) compile — and try to analyze — sales data in spreadsheets like this. The most versatile CRMs allow teams to share dashboards with others on the sales team and across the business for maximum visibility. For example, you may have a yearly sales goal of $1 million.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Vision6

APRIL 19, 2023

Enter anniversary emails – a simple yet effective way to show your customers that you value their loyalty and appreciate their business. This article will show you how to create effective anniversary emails that engage your audience and strengthen customer loyalty. Examples of anniversary emails 1.

Examples 98

Examples Loyalty Template Eye-Tracking 98

ClearVoice

FEBRUARY 3, 2021

In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation. What is an article? Articles also can be… Blog posts. What can articles do for a business?

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

Martech

DECEMBER 18, 2023

Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. Here is an example using the iterative “ Crawl, Walk, Run ” approach.

Ad Building 87

Ad Building SMS eCommerce Segmentation 87

Navigate the Channel

JULY 19, 2023

The concept of “Social Currency” has gained traction as a crucial element in building product company marketing strategies. This article explores the future of Social Currency and its potential impact on building product marketing. How can building product companies use Social Currency?

Product 65

Product Ad Building FAQ Communities 65

Adobe Experience Cloud Blog

APRIL 20, 2020

In this article, we will look at how AI is used in website creation in general. How AI Website Building Work. But those are just two out of a handful of website builders that are trying to incorporate artificial intelligence into the website building process. How AI Is Making the Website Building Process Better in 2020.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Salesforce Marketing Cloud

DECEMBER 12, 2023

.” Here we’ll share seven ways to foster your own customer-obsessed culture, including strong customer-obsession examples from companies that do it well. However, building customer obsession into your organizational culture requires more than a token training session. Example: Williams-Sonoma, Inc.

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Salesforce Marketing Cloud

DECEMBER 5, 2023

But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? Do your developers have the skills to build AI and generative AI apps? Before building AI apps, define what you want 2. Build guardrails for ethics and security in your AI app early on 3.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Optinmonster

MARCH 22, 2023

This article will teach you how to upsell by sharing our favorite upselling tips. We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. For example, a fast food restaurant might offer to upgrade a customer’s meal to a larger size or add on additional menu items.

Examples 123

Examples Tips Cross-Selling Bundling 123

Brandpoint

APRIL 13, 2023

91% of businesses use video as a marketing tool – an all-time high since 2016. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. Make the Most of Written Blog Content Have your blog authors record short, insightful summaries of their special articles.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Optinmonster

FEBRUARY 22, 2023

In this blog, we’ll discuss how to write a perfect welcome email series and some welcome email examples for inspiration. Personalize Your Emails Personalization is key to building a connection with your subscribers. Not only does it add a human quality to your email, but it also builds brand loyalty.

Examples 117

Examples CAN-SPAM Newsletter Email Marketing 117

Optinmonster

FEBRUARY 2, 2024

If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. Building an email list from scratch is hard work, especially when you’re already busy building your online store , creating content, and providing customer support.

Ad Building 78

Ad Building Paid Search Agency Social Media User-Generated Content 78

Salesforce Marketing Cloud

AUGUST 24, 2023

Thinking of adding generative AI to your business? It will mean big changes in your organization, your workforce, business processes, skill requirements, and the tools you use. If you’re not already thinking about how generative AI will impact your business, it’s time to get on board. You’re far from alone.

Generation 98

Generation Marketing Management Business Paid Search Agency 98

Optinmonster

FEBRUARY 6, 2023

These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. In this article, we’ll go through some of the best digital products to start selling today. Some examples of digital products are video games, music, movies, apps, and e-books. Why Sell Digital Products?

Examples 91

Examples Product Work Management Marketing Management 91

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! Here’s an overview of everything we’ll cover along the way: What is sales prospecting? What makes sales prospecting challenging?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Hinge Marketing

SEPTEMBER 13, 2023

I’ll give you an example. This experience inspired me to write this article and share a better approach to producing educational webinars. For example, in my post-webinar survey I always invite attendees to tell me what they wish we had covered but didn’t. Can they be good for building visibility?

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Bannersnack

JULY 25, 2023

Harnessing these ads allows your business to deliver targeted, personalized messages to your desired audience, driving tangible results and maximizing your marketing efforts. With around 3 billion active users, the social media platform offers unparalleled reach and engagement potential.

Facebook 52

Facebook Examples Ads Social Media 52

Stevens & Tate

OCTOBER 7, 2022

Great content is essential to building brand authority, attracting leads, engaging with leads, building trust, and more. The following call to action examples will give you an idea of how to create a call to action that is effective: 1. Netlifx has a great example of this: See what’s next. Be Clear And Concise.

Examples 94

Examples Effectiveness Urgency Marketing Newsletter 94