Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. The use of 8-word search queries grew 22% in the past year alone. That group used 3,126 different search terms to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

LeadSloth

JULY 14, 2009

In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. How Search Engines Work. All search engines have approximately the same approach: they rank based on relevant content and page popularity. 3 Steps to Improve your Search Engine Ranking: (1) Choose your keywords wisely. (2)

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

Online Marketing Institute

APRIL 4, 2011

Are you a Search Engine Watch Member? | Can you tell me how can I create search query report through Goog. My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. This article focuses on the writing component.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Q: You work at a company that supplies electronics assembly equipment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

APRIL 4, 2011

Are you a Search Engine Watch Member? | Can you tell me how can I create search query report through Goog. Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog).

SEO 40

SEO SEM Effectiveness Enterprise Management 40

WebMarketCentral

JANUARY 24, 2008

The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. As this post notes, "Research and testing.(has)

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

Online Marketing Institute

NOVEMBER 2, 2009

Search Engine Optimization (SEO) – this is the ultimate no-brainer. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. There are lots of excellent articles on SEO that provide guidance and tips. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Marketing Insider Group

NOVEMBER 25, 2020

There are two ways you can go about it: you can feature influencers or guest bloggers in your industry on your own blog, or you can write guest blogs and publish them on other industry websites. Employ Search Engine Marketing and Paid Advertising. Guest blogging is another distinct way you can stand out from the competition.

Paid Content 293

Paid Content B2B Marketing SEM Paid Search Agency 293

WebMarketCentral

FEBRUARY 20, 2008

Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. and "What are best ways to communicate my brand message?" But it did nothing for the Saturn brand." A cautionary tale for almost any company. Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 28, 2008

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. The article is targeted at small businesses, but the suggestions are essential elements for anyone to keep in mind for SEO efforts.

SEO 20

SEO Wiki Best Practices Allocation 20

Zoominfo

SEPTEMBER 17, 2018

4. Search Talk Live. Search Talk Live focuses primarily on SEO and SEM. The podcast is hosted by search engine optimization experts with more than 13 years of experience helping and training marketers all over the world. SEO 101 is search engine optimization from the very beginning. Listen here. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

WebMarketCentral

FEBRUARY 25, 2008

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. Personally, I'm skeptical.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

Salesforce Marketing Cloud

APRIL 16, 2024

Digital marketing for small business can take many forms: social media marketing, email marketing, search engine optimization (SEO), and much more. Digital marketing for small businesses revolves around optimizing websites, creating valuable content, using social media, email marketing, and search engine marketing (SEM).

Small Business Marketing 103

Small Business Marketing SMB Planning Enterprise Management 103

WebMarketCentral

JULY 14, 2008

If your website is still optimized for the same keywords as 18 months ago (or longer), now is a good time to re-validate your key search phrases. Next, run those phrases through a keyword tool to find similar phrases and their relative search frequency. Your ad is competing only against the other search results.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

SalesIntel

MAY 17, 2023

This article is going to cover such tools. Also, they can improve the visibility of your business in the search engine. This can be done by showcasing your portfolio or any past achievements on your website. So, it is a good idea to get listed on such websites. You can use them to save a lot of time.

Lead Generation 52

Lead Generation Tools Lead Scoring Lead Ranking 52

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

MARCH 3, 2008

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. SitePal: Avatars and Animated Characters A hosted service that enables you to add speaking animated avatars to any website. A free trial of the software is available here.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

JANUARY 9, 2008

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. Free SEO Tools Search Engine Spider Simulator from the Webconfs SEO Toolset Spiders and people don't see things the same way.

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Whats the best keyword match type?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

FEBRUARY 27, 2008

A number of new social networking, social search, social bookmarking, and other Web 2.0-related related websites and tools either got their start or got traction in 2007. KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website.

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

MAY 4, 2009

Find the answers to these inquiries and more here in some of the best articles and blog posts about interactive PR from the last year. Loren Baker contends that the best way to generate links is to think beyond the one-off pitch and build relationships with key bloggers in your industry. Thankful For PR 2.0 tags: PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

MAY 11, 2009

For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic? Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

JULY 13, 2009

Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Pitch an influential blogger on the story. Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. Many people add their company website and/or blog.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Webbiquity

AUGUST 9, 2016

After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database. Interest in influencer marketing is skyrocketing. 8) Crowdfire.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. No highly targeted Google ads based on the search terms you've entered." No flashing whack-a-mole banners. We need a lot more crazy people."

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

Single Grain

JULY 6, 2021

In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization. Search Engine Optimization (SEO). Search Engine Marketing (SEM). Search engines like Google rule the world of digital advertising. Let’s start!

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

WebMarketCentral

JUNE 30, 2009

Looking for the best career search websites? Specialty search engines? The Big List Of Major B2B Search Engines by Search Engine Land The resourceful Galen DeYoung notes here that while "most search marketers focus on Google, Yahoo, and Microsoft.B2B search marketers also have a growing number of vertical search options."

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

Webbiquity

OCTOBER 29, 2012

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. For example, a news release may be written, search-optimized and then distributed through wire service like Marketwire or PRWeb. How many conversions?

Paid Content 100

Paid Content Optimization SEM Microsite 100

SmartBug Media

MARCH 25, 2019

In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum. Must-read articles: The Ultimate Guide to Google Ranking Factors in 2019. How B2B Vendors Can Generate Trust and Credibility With Their Website. Must-read articles: The 5 Step Marketing Research Process.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Hubspot

AUGUST 9, 2018

In this article, we’ll break down what marketers do, how you can get into the marketing field, and the different marketing jobs that are available in today’s economy. Later in this article, I’ll dive into how to get a marketing job. Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Martech Advisor

JANUARY 28, 2020

In this article, we cover the concept of B2B content marketing, core content marketing formats and distribution channels, advantages, and best practices, along with B2B content marketing examples to help you win at your content initiatives in 2020. Blog articles are an excellent resource to appeal to the top-of-the-funnel (TOFU) audience.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), How to use search to shield your brand from negativity by iMedia Connection. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Biznology

NOVEMBER 17, 2015

For example, I am writing this article for Biznology, an esteemed source of industry news. I plan to copy all my old articles and posts them onto Gerris Corp’s website over time — bringing all of my own personal content to roost where they can help me connect with my future customers and clients.

Paid Search Agency 64

Paid Search Agency Digital Marketing Funnels Top of Funnel Advertising Agencies 64

nDash

DECEMBER 7, 2020

“I’m a professional writer with experience writing online catalog copy, video scripts, web pages for everything from home decor to construction company websites, and how-to articles on dozens of fresh DIY topics. I’m an expert blogger with a knack for breaking down complex topics into friendly, easily-digestible posts. .

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget CMS Development Budget Programs 52

Webbiquity

MARCH 23, 2017

automatically organizes the stories into a digital “newspaper” that can be socially shared or used on your website or in newsletters. Join “tribes” of bloggers on similar topics. provides bloggers, publishers and brands a way to instantly syndicate content and expand their reach on the social web.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239