Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Martech

FEBRUARY 1, 2023

After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. Old online marketing links with UTM parameters are no longer being categorized the same way.

Tagging 117

Tagging CPC Cost Per Click Campaigns 117

Online Marketing Institute

AUGUST 17, 2018

In this graph by Statista , you can see that 39% of marketing professionals in American intend to increase their budget on influencer marketing, followed by 21% who believed that their budget will stay the same. For the 21% who still arent convinced, this article will prove that influencers are worth the price.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: Online Marketing Institute. Pricing: free to $21 per month.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

MARCH 25, 2015

The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. 3 Tips for Effectively Reaching Out to Bloggers.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

EMagine B2B Blog

JUNE 13, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Optinmonster

FEBRUARY 13, 2023

In this article, we’ll go over the basics of selling digital products so you can get started quickly. Thinking about this up front will make building and marketing a digital product much easier later. For example, SEMRush solves the problem of getting all the data you need for online marketing all in one place.

Product 66

Product Tips Work Management Digital Marketing Funnels 66

Online Marketing Institute

JANUARY 4, 2011

Lisa’s Note: This is a very solid article by Ann, so I hope you take the time to absorb her information. If you’ve been submitting guest posts and having no success with publication, this article will shed some light and help you get more exposure. Brainstorm a Cool Topic Idea Your post idea is crucial.

Blogger 40

Blogger Adsense Twitter Buzz 40

Biznology

JUNE 26, 2018

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world. The Power of Micro-Influencer Marketing Isn’t Only in SEO, Search, or Backlinks.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Convince & Convert

JUNE 6, 2013

In my articles I tend to focus on the “create something great” half of the formula. That’s one way to use keywords—cram ‘em into your article or page. You begin with an idea for your content, which of course, should track to your marketing objectives. As a guest blogger here, we have a good fit, a win-win.

Keywords 134

Keywords Long Tail Marketing Blogger Content 134

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. It’s an extremely helpful strategy, and can serve as the foundation of your overall online marketing campaign, but it needs support if it’s going to succeed. Which strategies are worth pursuing? Which ones are trends?

Practices 107

Practices Best Practices Lead Ranking Lead Scoring 107

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Related Blog Posts & Articles. Create an opportunity to acquire backlinks. Not necessarily as obvious as one might think. 10 of the Most Successful B2B Blog Post Themes.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Writing on the Web

AUGUST 1, 2012

A very smart tactic for small business professionals is to invite guest bloggers. Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts. Specifically I enjoyed your post for the busy business blogger. Let’s face it, publishing frequently is time consuming.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

KoMarketing Associates

SEPTEMBER 24, 2019

If you write content, whether it’s long-form articles, ad copy, or social media updates, it’s more than likely you’ve encountered writer’s block at least once. I’ll find myself in a block mid-way through an article when suddenly, I have no idea how to move forward. Take a Step Back . Read Other Content.

Marketing & Strategy 147

Marketing & Strategy Paper Blogger Twitter 147

Webbiquity

DECEMBER 18, 2018

Most bloggers think about search as the primary customer acquisition channel for blogging. The company’s business strategy is to imitate new e-commerce stores, and apps coming out of Silicon Valley, and then take them to market in different areas of the globe. There’s a great article about Rocket Internet on The Hustle.

Training 214

Training Planning Work Management Marketing Management 214

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content Marketing Institute (CMI). MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

SocialPilot

FEBRUARY 6, 2024

Global Spending on influencer marketing has increased to USD $34.08 billion With the rapidly increasing popularity and efficiency attached to influencer marketing, it is not strange that global spending on influencer marketing amounted to approximately $34.08 The global influencer market is valued at $21.1 Twitter Space.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

KoMarketing Associates

MAY 21, 2015

There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. Ideas grow stale, motivation might wane, or it may seem like all of the opportunities have been covered.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

Writing on the Web

DECEMBER 12, 2011

Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? You are not a professional blogger. Does hiring a “ghost blogger” always make sense? Are there good and bad ghost bloggers out there?

Business Blogging 100

Business Blogging Business Blogger Work Management 100

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content Marketing Institute (CMI). MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. This is true with regular media relations, so why do it with bloggers?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Stevens & Tate

JULY 25, 2022

If you do any online marketing, then the odds are you have some basic understanding of SEO. One of the best ways to improve your off-site SEO is by actively working on building relationships with other websites and bloggers in your industry. Doing so helps to increase visibility and explores the secret to SEO.

SEO 132

SEO Optimization Tips Lead Scoring 132

Writing on the Web

FEBRUARY 7, 2011

Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? You are not a professional blogger. Does hiring a “ghost blogger” always make sense? Are there good and bad ghost bloggers out there?

Business Blogging 100

Business Blogging Business Blogger Digg 100

KoMarketing Associates

JUNE 7, 2018

For instance, covering the same topic of “greenhouse gas emissions” in three different articles that essentially take the same approach is not going to hold your audience’s interest. If they pick up on the fact that all your articles are going to say the same thing, they aren’t going to come back to read more.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

JULY 22, 2014

Now that I’ve been at this content marketing thing for a while, I’ve come to realize that there’s no one way to do content marketing. As content marketers, we run the risk of reinventing the wheel if we continue to churn out the same kinds of blogs and articles that everyone else is writing. Comprehensive “How-to” Posts.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Writing on the Web

AUGUST 23, 2010

If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. Somethings like social media updating and article submissions can be handled by a V.A. Blog this on Blogger.

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

SEPTEMBER 9, 2010

You can also sell links in your articles with companies like TNX.net or Text Link Ads. Lulu also lets you sell books online, so if you think people might want to have a permanent collection of some of your articles you can sell them online. Blog this on Blogger. Newspapers today always need lots of content.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Hubspot

MAY 27, 2010

I attended and spoke at the Online Marketing Summit. I met dozens of business and marketing folks from the Phoenix area, along with several from Canada and had a great chance to take the pulse of online marketing. Generate knowledge and ideas to help drive more online business 3. What do we do first?

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

Exo B2B

OCTOBER 16, 2020

His work integrating search, social, content, and influencer marketing for B2B brands has been recognized by the Wall Street Journal, The Economist and Forbes as well as CMO.com and MarketingProfs. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 He is also a lecturer and analyst.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan. 10 More Online Tools Every PR Pro Should Master (Part Two) by Social Media Today.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Hubspot

SEPTEMBER 13, 2010

Even if you're skeptical about becoming an early adopter, it's important to be aware of the new marketing opportunities available for your business. In this week's top inbound marketing article, Mashable discusses 10 emerging social platforms and what businesses can do to start experimenting with them.

Inbound Marketing 28

Inbound Marketing Social Marketing Planning Work Management 28

ClearVoice

MARCH 8, 2022

Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women. The takeaway here is that this article could have encompassed hundreds of women who’ve influenced content marketing. I find them inspirational and awe-inspiring. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

KoMarketing Associates

DECEMBER 9, 2014

The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. Variety = the Lifeblood of Content Marketing. Text-based articles are the foundation of almost every content marketing program,” he says.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Webbiquity

MARCH 13, 2019

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. This article was originally published on HubSpot by Pete Caputa.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Online Marketing Institute

JUNE 30, 2009

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. However, would it be just as successful if instead of a "blog" they just posted the content as an article? Some perceived this "new" practice to be frivolous.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

SEPTEMBER 23, 2018

Adam Singer's blog, The Future Buzz, takes a clear approach to social media marketing and SEO topics, and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers. Duct Tape Marketing. TopRank Online Marketing Blog. Social Media Today. Jon Loomer. ProBlogger. Sprout Social.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Predictive Response

MARCH 1, 2019

Utilizing multiple marketing tools and resources available online is one of the quickest ways to learn how to effectively reach and connect with your target audience. . Digital Content Marketing. Craft unique, interesting, engaging, and in-depth articles for your users to enjoy.

Effectiveness 49

Effectiveness Paid Search Agency PPC Business 49