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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

With articles covering such varied topics as tackling goals for work, sports, and life, improving relationships, getting better sleep, and having a healthier, happier pregnancy, Headspace attracts a new audience looking for advice on these subjects. As a reader, you’re naturally drawn into these articles (everyone loves a good story!)

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5 Classic Magazine Content Formats to Borrow for Your Blog

ClearVoice

Borrow some story formats from magazines and newspapers. Marketers tend to lean toward the straightforward single-topic blog post or personality profile for their blogs, but there are many other tried-and-true article structures you can borrow from editorial publications, with great effect. The Advice Column. The Q&A.

Insiders

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Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. Though I love magazines, I’m not sure any journalism school should have a magazine program.

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How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. ’ Forbes named him one of the “Top 10 Online Marketing Experts to Watch” and Entrepreneur Magazine included Crestodina in their “Top 50 Marketing Influencer” list.

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Do’s and Don’ts for Establishing Your Expertise as an Immigrating Professional (EB-1 and O-1 Visas)

Trade Press Services

With only 140,000 employment-based visas available each year , it’s vital to pay attention to the do’s and don’ts to maximize your chances for success: Do contribute content to relevant industry magazines and journals. Marketers understand the benefits of publishing bylined articles and other content in trade publications.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia).

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A tech journalist on the 5 best and worst practices of B2B PR

Biznology

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Paul is the author of five books and more than 400 articles on the topic of social media and digital marketing. Have you tried to get the attention of a journalist lately? It’s no wonder PR professionals are frustrated.

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