Online Marketing Institute

NOVEMBER 2, 2009

Search Engine Optimization (SEO) – this is the ultimate no-brainer. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. There are lots of excellent articles on SEO that provide guidance and tips. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

WebMarketCentral

DECEMBER 17, 2008

What are the most important factors to consider when designing (or redesigning) a website? Get the answers to these questions and more in the pieces below, some of the best articles and blog posts from the past year. Is your website ready for a handheld world? This article answers those questions and more.

Design 20

Design Marketing Websites Forrester Best Practices 20

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. There is an interesting article about it. There is an interesting article about it. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

WebMarketCentral

NOVEMBER 16, 2009

What key trends in search should you be aware of, and how can you adapt to them? Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year. He outlines the tag's purpose, operation, and treatment by search engines as well as answering common questions.

SEO 20

SEO Forrester Best Practices Adwords 20

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 42% learn about products and services via Twitter. 19% seek customer support. population).

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Every search. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

WebMarketCentral

FEBRUARY 6, 2008

Here are some of the best articles and blog posts from 2007 on effective blog design, writing and promotion. 10 blogging tips from 10 bloggers by iMedia Connection After stating that "Business blogging has passed the tipping point.

Emarketing 20

Emarketing Best Practices Business RSS 20

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Great article Jay! Ask your customers directly.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Brandpoint

JUNE 12, 2019

Publish on your website. If you’ve created a piece of content, chances are you’ll want it to live somewhere on your website. A variety of assets is key to keep readers entertained and educated while reading your articles. These articles can be distributed to various media publications, both online and print.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Webbiquity

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Is blogger outreach still an effective PR strategy? Guides to Influencer and Blogger Outreach.

PR 100

PR Paid Content Blogger Outreach 100

WebMarketCentral

SEPTEMBER 4, 2008

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a.

Social Media 20

Social Media Optimization Linkbait Media 20

The ROI Guy

SEPTEMBER 4, 2007

For a personal quantification as to the potential value of server virtualization, visit: [link] [1] Anthes, Gary, “Data Centers Get a Makeover&# , Computerworld news article, published November 1, 2005. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

KoMarketing Associates

MAY 19, 2014

Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. I’m not suggesting you provide a complete SEO audit for our target audience but if you encounter “quick wins” that might help the recipient improve their online presence in search, make the suggestion.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

Social Media 157

Social Media Media Paid Content Work Management 157

Martech Advisor

OCTOBER 18, 2019

In this article, we will look at what is earned media, its types, examples, best practices, and attribution. This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” In this type of media, a journalist may mention your brand in a story or write a full-blown article about the brand.

Practices 43

Practices Examples WOM Media 43

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Otherwise, good luck.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

The ROI Guy

DECEMBER 14, 2005

In his book, and related articles and presentations, Mr. Carr’s main assertion is that the majority of IT investments have become a commodity – a utility that offers little competitive distinction and therefore no competitive advantage. Frugalnomics in Full Effect: Forrester and Gartner. Powered by Blogger.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

JANUARY 10, 2010

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Video search 101: Marketing and optimization by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. The two tactics address different stages of the buyer journey; blogging is great for lead generation because users can discover content through search, and social media is best for building a relationship with leads and directing them back to your content over and over again. . #5.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

B2B Marketing Zone Posts

APRIL 5, 2010

What are the latest trends in search? Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Do websites even matter any more? Blog links are valuable for SEO. March 3, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

JANUARY 10, 2010

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? What other tools are worth checking out for keywords, linking and website analysis? Guide to Search Engine Ranking Factors by HuoMah SEO Blog.

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more.

Twitter 100

Twitter Tactics Tools Tips 100

Convince & Convert

FEBRUARY 23, 2012

In many cases, you just see one ad, one promoted tweet per keyword per search. Think about how many Google searches there are, how many pages deep there are. It’s on the go, it’s on mobile devices, and people typically aren’t scrolling through pages and pages of search results. Eric : Yes, oh yes.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

How Content Travels and Works in Social: Stories and People - Social Marketing Forum , November 28, 2010 Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. Search Popularity. ReTweeting. Reporting news.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

OCTOBER 1, 2010

Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen. As a result, users don’t have to initially register to your website in order to verify their identity.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

OCTOBER 31, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites.

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

JUNE 22, 2009

And while a lot of marketers think that’s what they’re doing when they crank out… Read more… Doug Kessler | May 27th, 2009 | no comments The changing look of listing / portfolio sites Websites that present a portfolio or list of creative work are always a design challenge. No two projects are ever the same.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

FEBRUARY 24, 2015

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic. But change is.” Image credit: Stone Temple Consulting.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate. Consistently wins. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of web searches stop after page one of the results? How many journalists also maintain blogs?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. According to Tom Grant , Ph.D,

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Spencer Kollas 4 Reasons the Social Business Evolution Starts Now – [link] (via @jaybaer) #socialmedia David Great article.

Business 117

Business Paid Search Agency Social Media Analysis 117