Paul Gillin

JULY 15, 2011

The article notes that Epson reported that revenue per visitor nearly doubled after it started including customer reviews on its site. Once the legal department gets involved in approvals, most meaningful content gets sucked out of the article. It’s not the concept of the case study I don’t like; it’s the format.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

NOVEMBER 20, 2013

The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. Related articles. I have some strong feelings about this topic, so I’ll oblige. Human beings just don’t work that way. I am an Influenster! and a BzzAgent).

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

JULY 9, 2012

A new article by Kurt Eichenwald in Vanity Fair paints a dismal picture of Microsoft’s performance over the last decade and doesn’t offer much optimism for the future. The article is currently available only in the printed edition of VF, but you can find a summary here and dig up scans of the printed piece if you look around a bit. .”

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

DECEMBER 30, 2013

I was stunned and thrilled to be included with phenomenal bloggers like Jeremiah Owyang , Seth Godin , Ann Handley and Brian Solis. I keep a list of all my posts and articles on Delicious in more-or-less reverse chronological order. Here’s the infographic. Thanks to DNN for the very nice compliment!

Blogger 50

Blogger BtoB Paid Search Agency Companies 50

Paul Gillin

JUNE 9, 2011

I recently noticed a bylined article by a veteran Wall Street Journal reporter on a Cisco promotional website. Cree Lighting blogger and former newspaper reporter Ginny Skalski. If you choose to hire a journalist as a corporate blogger, you’re in good company. And I’ll bet he was happy to have the work.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

MARCH 24, 2011

The program is backed by an editorial calendar and a roster of bloggers selected for their communication skills and ability to address different audience segments. The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

SEPTEMBER 6, 2011

Both are sought-after speakers and the subject of extensive Wikipedia articles. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. Andreessen (below left) invented the browser, cofounded Netscape and is one of the fathers of the modern Internet.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50