How Social Media Can Help B2B Marketing Teams Hit Growth Goals
ANNUITAS
SEPTEMBER 15, 2020
I read a dangerous statement from a prominent blogger that suggests B2B is too boring on its own to succeed on social media. As we define in the article “ Revenue vs. Vanity: The Metrics that Matter for Driving Growth ” these vanity metrics, while great for measuring activity, have a very tenuous correlation to actual business outcomes.
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