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  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Article, Blogger] The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
    In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. You can have the best bloggers who create the most remarkable content in your industry, but if those writers don’t follow through, you’re stuck. Authors and Due Dates.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Article, Blogger] Fake News Might Kill the Future of Native Advertising
    Have you ever read an article praising a product and wondered, “Is this sponsored?” A while back, I read an Atlantic article about social anxiety app Joyable that seemed too favorable to be objective. ” The thought crosses my mind frequently in this era of native advertising. This is the problem with native ads today.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 21, 2013
    [Article, Blogger] Sales Prospecting Perspectives Weekly Recap - Week of June 21, 2013
    Brendan Cournoyer’s article at MarketingProfs, “Three Reasons Why Content Marketers Need to Make Friends with Sales Reps,” embodies AG’s philosophy. On Wednesday, guest blogger Chris Snell, Inside Sales Manager at Care.com, wrote about top 5 email prospecting no-nos. to 3 p.m. Pacific Time. Now, on to our weekly recap.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 6, 2013
    [Article, Blogger] Sales Prospecting Perspectives Weekly Recap - Week of December 6, 2013
    This week, we''ve curated articles focused on best ways to hit your sales and marketing goals. Salesforce blogger Marc Wayshak says that we can increase that time to 5 hours per day by keeping the team accountable, assigning time-values to activities, and ultimately understanding what an effective sales day is. in his blog on Tuesday.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 13, 2014
    [Article, Blogger] Your Business Blog Sweet Spot: How to Find It and Keep It
    In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. What are your online reading habits, blogs, websites, articles, videos, podcasts? So how do you find that sweet spot, just between the two?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Article, Blogger] Social Media: 3 Things Teenagers Can Teach Business About Getting It Right
    Mix it up with links to cool articles or prompts for followers. Social Media for Busy Business Bloggers. It seems that the younger the employee, the more frequently they use social media. Tougher still is finding a teenager who is not connected on Facebook and Twitter. Image: freedigitalphotos.net ). Overshare and mix it up.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 3, 2008
    [Article, Blogger] LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
    Find this article at: [link]. related articles. Amit Agarwal is a professional blogger and personal technology columnist for a national newspaper. Most Recent Articles. BlogAds Invitations Available for Bloggers & Site Owners. A Day in the Life of a Part-Time Blogger Who Has a Full-Time Job. email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 3, 2015
    [Article, Blogger] Google+ changed my life and it can change yours
    Step into the light I personally feel that all of these articles about how Google+ is dead or dying comes from people who haven’t immersed themselves in the platform. Wade Harman is an ex-coal miner turned full time blogger. Wade Harman is an ex-coal miner turned full time blogger. The inside of a coal mine is total darkness.
  • HUBSPOT  |  WEDNESDAY, JANUARY 30, 2013
    [Article, Blogger] The Blog Editor's Ultimate Guide to Managing Multiple Contributors
    But managing a blog with multiple contributors is a whole different ballgame than having just one or two dedicated bloggers. Your Blog's Voice/Tone/Style: What tone of voice and writing style should your bloggers strive to achieve? The Blog Editorial Process: How should bloggers work with you during the editorial process?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Article, Blogger] What is Social Media Marketing?
    ” Previously limited only to bloggers, influence marketing has widened the angle of its lens to realize that there are all sorts of influentials all over the Internet. These days, Influencer Marketing includes Blogger Outreach and even specialties like Message Board Marketing. monitoring (what are people saying about you?),
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Article, Blogger] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    2) Don''t lose out on the opportunity to include a picture when you link to an article. You don''t need an image in every tweet that you post, but if you are linking to an article, there is most likely an image that you can use to complement the link -- usually an image from the article or something relating to that article.
  • ACT-ON  |  THURSDAY, JULY 21, 2016
    [Article, Blogger] Long-Form Content vs. Short-Form: Which Gets the Results You Want?
    In fact, Moz and BuzzSumo analyzed over one million articles (in 2015) and found that content over 1,000 words consistently receives more shares and links than shorter-form content. Despite this, there is 16 times more blog posts, articles and other content with less than 1,000 words. This article performed excellently, capturing 1.6k
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 30, 2016
    [Article, Blogger] The 6 Scariest Words in Digital Marketing
    Did its strategy really change that fast, or were they taken by surprise that publishers actually listened to them and started to flood the site with Instant Articles, videos, and news photos? Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” ” And so it goes. percent).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Article, Blogger] Four online marketing metrics to obsess about
    Like every new blogger, my dream of success meant getting a business superstar to share my content online. Dell sponsored this article, but the opinions are my own and don’t necessarily represent Dell’s positions or strategies. Like every new blogger, my dream of success meant getting a business superstar to share my content online.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 15, 2010
    [Article, Blogger] The Danger of Email Marketing Benchmarks « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?
  • THE EFFECTIVE MARKETER  |  THURSDAY, AUGUST 5, 2010
    [Article, Blogger] Best Companies Don't Need Marketing
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? But companies don’t offer these nice perks just because they are run by nice people. They offer them because the market for talent is fierce.
  • VIEWPOINT  |  THURSDAY, APRIL 4, 2013
    [Article, Blogger] Good Reads for B2B Sales - Cold Calling Revisited
    PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Partners in EXCELLENCE president and blogger David Brock challenges that sales professionals go beyond providing rudimentary features and benefits. Sales Coaching - The Use and Abuse of Modeling.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 1, 2014
    [Article, Blogger] How to Write Great Blog Posts Every Time
    Creating great content for your business blog is a what and how issue, as in what constitutes “good” content , and how does one produce that content so that it brings in the readers that a business blogger wants. Sweet because it has to attract readers to your article (think arresting titles). It’s click and bye-bye !
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 19, 2015
    [Article, Blogger] 20 Experts Provide Their Content Marketing Predictions For 2016
    We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites. Right now, as with Facebook for articles, everyone is focused on the iTunes audience and algorithm at the expense of gaining meaningful data and building an owned audience. But what the heck do I know?
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Article, Blogger] How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
    Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness. B2B marketing survives and thrives on the steam engine of content. How do you keep up? In one study, 70% of U.S.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 14, 2011
    [Article, Blogger] Does integrity make you a social media loser?
    Another popular blogger, Mitch Joel, worries that he sucks at Twitter because he doesn’t follow everyone back. Related articles. In three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. I’ve rolled all that up into an approach that I doubt constantly. I don’t seem to be alone.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 25, 2015
    [Article, Blogger] 5 ways a content audit can drive new traffic and save you time
    Heather Lloyd-Martin is one of our Biznology bloggers and is the President of SuccessWorks. Save this article as a PDF. Yesterday’s Biznology webinar with Heather Lloyd-Martin was about how to use a content audit to help re-purpose your website content. If you missed it, check out the recording now. Thanks to all our sponsors!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Article, Blogger] How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
    This article originally appeared on LinkedIn Today. You write an article. Within 48 hours your post has received over 1 million page views -- and from that one article, over 500K people decide to follow you so they can read subsequent posts. More on some of the other influencers later in the article; first some background.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 17, 2015
    [Article, Blogger] Case study: Re-building a blog from the ground up
    It took me two minutes to select this illustration, add it to the post and provide proper attribution at the end of the article. Mr. Dodd is commenting on a post from another blogger (me!), It took me two minutes to select this illustration, add it to the post and provide proper attribution at the end of the article. Here we go.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 5, 2012
    [Article, Blogger] Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing
    A new survey by HubSpot , “ Uncovering Marketing Benchmarks from 7,000 Businesses ,” reveals that small business benefit the greatest from blog articles in terms of both new leads and traffic. #3: Cheryl Burgess (@ckburgess) is a digital and social brand consultant, blogger, and speaker. 1: Tech Adoption. by 2014.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Article, Blogger] The Basics of B2B Social Media Marketing Strategy
    Employees and others associated with the firm can use it to share and amplify that content through their individual updates, in relevant LinkedIn groups, and by publishing articles on LinkedIn Pulse. Large numbers of blog posts, articles, and even books have been published addressing each of the strategy areas outlined above.
  • SAZBEAN  |  MONDAY, MAY 14, 2012
    [Article, Blogger] How Do You Tailor Content to Different User Levels?
    Now, some ProBlogger readers might wonder if professional bloggers need this kind of information. Of course there will always be pro bloggers who haven’t ever installed a theme, and the articles may be helpful to them. Today on ProBlogger, we’re publishing the first in a little two-part series of posts on WordPress themes.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Article, Blogger] How to Manage Your Content Marketing in 30 Minutes a Day
    As a professional marketer, I’m publishing several articles a week. I can’t tell you how many times I’ve gone to write an article and blew through it because I could recall a lot of research and study from the past days and weeks. I subscribe to several experts that curate interesting research, articles and content. Right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Article, Blogger] Finally, the truth about social media and customer engagement
    There is even a rare occasion when an outstanding article makes the cut and is published on Harvard Business Review , where I get still more engagement. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark W.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Article, Blogger] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business so let’s make sure that your blog is a lead generating machine. 1) The Mini Ebook. 2) The Ultimate Guide. 7) The Secret.
  • HUBSPOT  |  MONDAY, NOVEMBER 2, 2015
    [Article, Blogger] How to Make Your B2B Content More Lovable: 9 Tips to Try
    The first few paragraphs of this Moz article are all that you need to alert you to the fact that this is an insider’s piece. The Proppelr blog uses revenue-driven content to advance the following article. A good B2B article should do the following: Address a problem. This is the meat of the article. Image Credit.
  • WRITTENT  |  WEDNESDAY, JANUARY 28, 2015
    [Article, Blogger] 7 Writing Strategies to Boost Traffic on Your Blog
    Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. Once the original poster catches wind of your article, there’s a good chance that he or she will respond to it on their blog. Get renowned bloggers to guest post on your blog. Image source. New blogs pop up every day.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 13, 2012
    [Article, Blogger] Do the Math to Calculate the ROI of Business Blogs
    Tom Pick, in his article, “ How to Get More Blog Traffic ,” credits “curation syndication” sites B2B Marketing Zone , Social Media Informer and Social Media Today for building his website traffic, although he also notes that the best syndication sites will vary by industry. You can always take it down,” according to Kardon. Source: HubSpot.
  • SYNECORE  |  MONDAY, APRIL 22, 2013
    [Article, Blogger] The Whimsical Nature of Data Analytics
    The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying , and We Love Amazon, But Going to the Store Matters Most. According to the Wired.com article, it involved “4,500 U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Article, Blogger] 12 Ideas to Ignite Your Content NOW
    Research into the most-shared articles on the web uncovers these emotions described by people sharing the content: Awe (25%) Laughter (17%) Amusement/entertainment (15%). According to an analysis of 100 million web-based articles , on average, long-form content actually gets shared more than short-form content. Here we go. Go long.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 23, 2017
    [Article, Blogger] The greatest content marketing case study in history
    First I have to explain that this case study was featured on a General Electric blog that is now defunct and I can no longer find a link or the original article. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. Hello.
  • HUBSPOT  |  FRIDAY, OCTOBER 23, 2015
    [Article, Blogger] How to Write a Perfect Cold Outreach Email: 5 Elements to Consider Before Hitting Send
    The article isn’t even live yet and he’s asking permission to send it to me when it’s done. Takeaway: Think about how your pitch relates to something relevant to the blogger or business. For example, mention an article they wrote, a recent social media share/comment, or a project they are working on. Ready to see them in action?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2011
    [Article, Blogger] The Great Ghost Post Scandal
    The ideas seemed unexceptional and I challenged him to dig deep and come up with a post that only he could write … the advice I give to every blogger, in fact. He also presented an example where David’s business partner seemed to have similarly duped Ari Herzog , a frequent commenter on {grow} and a blogger I admire.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 13, 2016
    [Article, Blogger] How to Use Native Advertising Without Getting Fined by the FTC
    By now, you’ve probably heard the term “native advertising,” which means “content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.” By Kerry Gorgone, {grow} Contributing Columnist. Federal Trade Commission guide, Native Advertising: A Guide for Businesses ).
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Article, Blogger] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    and the articles that I am writing for you here are on target. For two reasons: 1) you can relate to how shitty being blogger can be, especially based on how crappy a lot of pitchers, brands, and marketers are on a day-to-day basis, especially in your INBOX. Influencers Are Shifting from Blogs to Social Media. Maryanne Conlin. Indeed!
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Article, Blogger] All your best content may now be considered fake news
    Looking at it another way, this could be the beginning of a process of licensing and verification that will separate the proper journalists and reporters from the bloggers, propagandists, anarchists, marketers, and dirty, dirty affiliate marketers. It’s time for you to really invest in your own personal or professional social platforms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 9, 2012
    [Article, Blogger] The results are in: An experiment in social influence
    What happens when a blogger asks his audience to do something beyond clicking a “like button?” And by the way, if you missed the article and would like to help me support a charity that is turning lives around, you can learn more in my original post. Comments This is the best article about influence I've ever read!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 9, 2013
    [Article, Blogger] If I give away my content, don’t I give away my business?
    He has penned articles, written a couple of books (which don’t sell very well) and contributes to academic journals. by Claudia Licher Being a blogger myself, I found your view very motivating and. The other night I had dinner with some dear friends who have a successful consulting business. The content conundrum. Unleash it.
  • KEO MARKETING  |  FRIDAY, OCTOBER 7, 2016
    [Article, Blogger] 3 Blog Post Ideas to Add Variety to Your Content
    Posting a variety of article types on your blog will help you reach a wider audience and keep your return visitors interested. In this article we will talk about three types of blog posts that will improve your content marketing mix. Does your business have a blog? Provide Readers with a List. People love lists. Review a Product.
  • BIZNOLOGY  |  TUESDAY, MARCH 10, 2015
    [Article, Blogger] Why aren’t you already cross-posting on LinkedIn?
    Unless you’re preserving your precious bodily fluids — in this case your Google Juice — for SEO and SEM, you really should be cross-posting your articles onto platforms where you’ve already developed — or are developing — a reputation, a following, and a built-in readership. Save this article as a PDF.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 17, 2015
    [Article, Blogger] The Social Graph for Managing Influencer Relationships
    Author of the books «Culture Web à la portée des PME» (2001) and «Comment entreprendre le virage 2.0» (2010), he has also contributed to several magazines and bloggers platforms over the years. Comments Hi Raymond, Awesome article and thanks for sharing! The first lists of influencers were based solely on the social score of the users.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Article, Blogger] How Social Media Turned a Brand Into a Revolution
    This exchange (as reported by the New York Times ) was part of a remarkable two-year social media collaboration that began with bloggers calling for labor strikes and resulted in an energetic youth movement that is toppling dictators. Ghonim filled the site with video clips and newspaper articles about police violence. Was I wrong?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 17, 2015
    [Article, Blogger] Breaking The WordPress Stigma: The Blog Factor
    You know, the one that claims WordPress isn’t really a reliable, scalable CMS because it was made for bloggers and not large multisite enterprise level websites? It may help a little more considering that of the most used content marketing tactics for B2B marketers, blogging comes in at 80% while publishing articles on your website is at 81%.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 11, 2013
    [Article, Blogger] Sales Prospecting Perspectives Weekly Recap - Week of October 11, 2013
    This article offers advice for how to be more open and respectful of other communication styles in order to have a successful conversation. On Monday, a new blogger within AG Salesworks, Business Development Representative Joshua Zielinski, posted. Happy Friday, blog readers! How to Measure Outbound Sales Success. Check it out!
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 24, 2015
    [Article, Blogger] 10 Reasons to Develop a B2B Blogging Strategy
    Quality blog posts provide a reason to reach out to potential link partners (site owners and bloggers for example), by showcasing relevant information or expertise, and developing connections through cross-collaboration, and supported thought leadership. Related Blog Posts & Articles. Support existing SEO keyword strategies.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Article, Blogger] 32 White Hat Ways to Build Inbound Links
    The more you link to others, the greater likelihood one of those bloggers will return the favor. If one accepts, they should be willing to give you an inbound link in the post (much like this very article!). 22) Write an "op-ed" article. Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. Get Your Blog On.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, NOVEMBER 16, 2011
    [Article, Blogger] 10 New Google Algorithm Changes Announced
    What this means to industrial marketers: Forget about posting the same article all over the Internet to get inbound links. Stick with posting good content on your site and let other bloggers and industry experts link back to your original article when they cite your post (something you should be doing anyway).
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Article, Blogger] 77 Blogging Stats to Improve Your Blogging Strategy
    92% of bloggers who posted multiple times on a daily basis were successful in acquiring a customer via their blog. This figure is as low as 66% for those blogging on a monthly basis and 43% for bloggers who created a post less often than once in a month. 94% of bloggers choose Social Media Marketing as their promotion tactic.
  • BIZNOLOGY  |  TUESDAY, APRIL 21, 2015
    [Article, Blogger] Google “mobilegeddon” starts today — are you prepared?
    So, you don’t have to believe me anymore, you can go down the rabbit hole, starting with these seventeen articles that will curl your toes with the reality of it all. Blogger. Save this article as a PDF. Literally. Starting today. You’re in luck if you’re on the East Coast: Google’s on PST. Joomla!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Article, Blogger] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    Did I search for “how Google is making us dumb” to find his article? If Blogger Joe Smith from Paducah Kentucky had written precisely the same post that Seth wrote, I probably never would have seen it … and that has everything to do with this serious problem we all face of overwhelming content density. Of course not.
  • CONTENTLY  |  MONDAY, AUGUST 22, 2016
    [Article, Blogger] How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon
    million viewers and published over 1,200 articles that drew an impressive average attention time of 4 minutes and 40 seconds per story. Coca-Cola doesn’t just translate popular American articles and hope for retweets from France. In Germany, editor-in-chief Leane Zaborowski deals with a network of established bloggers. “We
  • BIZNOLOGY  |  TUESDAY, APRIL 5, 2016
    [Article, Blogger] Influencer outreach is more PR than marketing or advertising
    Almost three years ago I wrote Blogger outreach is more PR than social media. I think it’s worthwhile going back this this article if you haven’t read it before. Ask for too much money (to make ’em go away, though they often pay). Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Article, Blogger] Why Your Content Marketing Strategy Should Include Long-Form Content
    As you can tell, the longer the article, the higher it was ranked. WordStream’s analysis of its long-form articles showed it was wise to make long-form a part of its content strategy: the average visit duration tripled from 1:33 to 4:35. We all remember the time not long ago when short-form content ruled. Fall Back by Complex.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Article, Blogger] If you stopped publishing your social content, would anybody notice?
    If you were to look at social sharing, for instance, the stats show that most people retweet articles that they haven’t even read! Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and co-host of @ReadySetPodcast. Debate even. Do we post more? The same? A community?
  • WRITTENT  |  TUESDAY, JANUARY 21, 2014
    [Article, Blogger] Save Time Blogging: 15 Proven Productivity Hacks
    Reports vary, but many experts claim they work on an article for anywhere between 2 hours and several days. I save time blogging by developing the headers for list posts, or the paragraph topics for essay-based articles in advance. Need an expert source for your upcoming article? How long does it really take to create content?
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Article, Blogger] 11 Pro Tips for Better Business Blogging
    In an age where everyone and their mother has access to Blogger , Tumblr , Posterous or other flavor-of-the-year services, getting your blog to be well-trafficked, highly syndicated and massively popular is no easy task. Instead, develop relationships with other successful bloggers in your industry. Have an account? It might never be.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 21, 2016
    [Article, Blogger] 4 Ways Marketers Can Up Their Mental Game
    I love the way Claire Dorotik-Nana, phrases this in her article on stepping up your mental game: “Before you can win anything, you have to learn how to play.” Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Your pricing.
  • HUBSPOT  |  SATURDAY, JANUARY 18, 2014
    [Article, Blogger] 30-Day Blog Challenge Tip #17: Use H1 Tags
    An easy and natural way to do this is to simply name your blog (not the individual article) in the H1 style. Advice From Other Bloggers. We asked you for actionable tips and other advice to give to other bloggers. “ @HubSpot : What advice do you have for other bloggers? This will help with SEO. Did you blog today?
  • HUBSPOT  |  THURSDAY, AUGUST 6, 2015
    [Article, Blogger] 8 Reasons Why Your Blog Posts Are Hard to Read (And How to Fix 'Em)
    You skim the article for a few seconds, and then you click that back arrow so fast, it’s like you were never there. “ Sections can be as helpful to you, as the blogger, as they can be to your readers. According to an eye tracking study, adding subheaders to online articles increases comprehension by 12%. We’ve all been there.
  • CONTENT MARKETING TODAY  |  FRIDAY, DECEMBER 23, 2011
    [Article, Blogger] Maximize The Content Marketing Impact of Your Newsletter
    Your hyperlinked newsletter articles make the natural content connection. In addition, try to link to more related stories on your site or blog from the original article. Remember, news releases are for much more than getting press; they are for building key links and for helping bloggers and influencers find your site.
  • HUBSPOT  |  WEDNESDAY, JANUARY 23, 2013
    [Article, Blogger] Link-Building Best Practices for Targeting a UK Audience
    This query will lead you either to a guest blog post submission page or a post written by a guest blogger on websites with the.co.uk Even if you don't end up getting accepted as a guest blogger, establishing relationships with other UK bloggers will make them aware of your existence -- and your blog. On-Page vs. Off-Page SEO.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 11, 2011
    [Article, Blogger] Social Sharing Might Get You Sued: Social Media And Copyright Law
    Since most bloggers simply cannot afford the legal fees or the fines, they settle for some cash plus the domain. But the article also states that a recent court case by a rival newspaper in Las Vegas may help ensure that this business model does not get out of hand. You could even get sued. All Rights Reserved. trademark law. Fair Use.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 2, 2013
    [Article, Blogger] The Unbearable Shame of Being an Unblogger
    However, in this article I hope to talk you out of adding a blog to your arsenal if you don’t fully get with the program. This is an article about online marketing. I don’t mean to say I’m the world’s best known, most subscribed to, or most accomplished blogger, because the truth would prove such assertions to be lies. Really.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 21, 2013
    [Article, Blogger] From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules
    Or use content such as press releases or articles in your social media marketing efforts? by Joel Don (@joeldon) Related Stories Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items Build Your Network of Brand Ambassadors with Blogger Outreach 5 Ways to Power Up Pinterest in Your Real Estate Biz.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 23, 2013
    [Article, Blogger] Shut up and blog: How to create endless ideas for content!
    Comments Another great article Mark. by Barry Chignell Related Stories Unusual writing advice from a person who shouldn’t give writing advice Do you have to be a great writer to be a great blogger? It’s an idea that seems so obvious … but I don’t think I have ever seen it discussed before. People. Conversations.
  • SAZBEAN  |  THURSDAY, OCTOBER 6, 2011
    [Article, Blogger] How To Become Confident In Your Internet Video Blogs
    A lot of text bloggers struggle with the idea of getting confident on camera, especially when it’s outside of their traditional blogging comfort zone. The following article explores how you can create confident video blogs on the Internet and enjoy the popularity that ‘vlogging’ is receiving across the web. Summary.
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Article, Blogger] 11 Actionable Writing Tips [+Examples]
    When you’re a blogger, statistics are your best friend. Example: Extreme and unnecessary increases of length of articles can lead to the eventual failure of a blog post [incorrect] vs. Wordiness hurts blog posts [correct]. Image source. Engaging a blog reader is a hard thing to do, especially in this digital age. Image source.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 15, 2015
    [Article, Blogger] 4 Rules to Build a Lasting Relationship with an Influencer
    In my most recent articles, I emphasized the importance for professionals and CEOs to build a digital identity, personal branding, and develop lasting relationships with the leaders in their sector. Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. Raymond Morin.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 15, 2015
    [Article, Blogger] We could all learn a lot from Jeff Bullas
    Jeff Bullas is a great blogger who writes great articles like: 6 Simple Tips to Grow a Large Email List. He’s a top blogger and I’m a big fan of Jeff. Blogs are a good way to share things like other top bloggers. Read more at [link]. You can learn a lot there too. Smoking. Guilty of double homicide. Yippee!
  • WRITTENT  |  TUESDAY, JANUARY 28, 2014
    [Article, Blogger] 15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles
    I’m firmly convinced that nothing matters more to how well your blog will perform than really nailing your article headlines. Copyblogger reports that while only 20% of your website visitors will read your entire article, 80% will absorb your headlines. People don’t want to waste their time with basic, mediocre articles. Hardly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 23, 2015
    [Article, Blogger] 28 Super Easy Tips on How to Promote Your Content
    Use pity quotes or stats from the article as a new lead. Reference your article — WHEN RELEVANT — in online conversations. Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Article, Blogger] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    Chris Abraham , Cindy Crescenzo , and Steve Farnsworth join host Shel Holtz to talk about these topics: Breitbart News called for a boycott of Kellogg’s after the cereal company pulled its ads , then started publishing articles critical of the company after calling the decision to withdraw advertising “censorship.” We’ll bring you up to date.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 20, 2016
    [Article, Blogger] HR and social media: 7 Ways HR needs to act like marketing
    At the end of many of my talks and articles I emphasize that in the digital age, the most human companies will win. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Talent competition. User interface.
  • THE EFFECTIVE MARKETER  |  TUESDAY, AUGUST 25, 2009
    [Article, Blogger] Killed By Powerpoint « The Effective Marketer
    An interesting article sent to me (thanks, Z.) The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. No need to raise your hand, we all have been there. Rehearse 5.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 29, 2016
    [Article, Blogger] 6 Tips for Encouraging Your Team to Blog
    Managers who plan on asking their employees to write a certain number of posts per month should consider offering additional incentives to those who write extra content or attract a large number of visitors to a particularly well-written article. The ability to work remotely for the best bloggers can also be a great incentive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 4, 2015
    [Article, Blogger] 3 Tips for Future-proofing Your Digital Career
    As an illustrating blogger and sci-fi author, I both fantasize and worry about the future. Well, I hope the guy doesn’t read the article Autonomous Cars Will Destroy 10 Million Jobs and Reshape the Economy by 2025 by Zack Kanter. As an illustrating blogger and sci-fi author, I both fantasize and worry about the future.
  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Article, Blogger] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 13, 2015
    [Article, Blogger] Top 5 Affordable Tools to Make Infographics in a Snap
    Jennifer Gregory , a content marketing writer and blogger, says that infographics have become more prominent because, “Each of us learns differently. ” Plus, Infographics are 30 times more likely to be read than a normal text article, according to HubSpot. What makes infographics so popular? Piktochart. Canva. Venngage.
  • SYNECORE  |  WEDNESDAY, JULY 9, 2014
    [Article, Blogger] A Day In The Life: Contextualizing Multi-Screen Device Use
    Recently, I’ve come across a lot of research and articles on multi-screen devices and theories on their implications for the marketing industry. But, ooo @taza (my favorite mommy blogger) posted an adorable photo of her two kiddos at an NYC splashpad. Mobile drives 23% of all paid search clicks (Digiday, April 2013). Take your pick).
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Article, Blogger] 8 Key Changes In Google Search B2B Marketers Should Know
    As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. ” SEO Blogger Blind Five Year Old has a more in-depth blog post on this potential issue for large online brands. The key takeaway? The Demise of Google Authorship.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 4, 2012
    [Article, Blogger] Upgrade your lame agency website into your social media brand HQ
    Every time my article explicitly says “Blogger Outreach” the server will turn that phrase into a hyperlink and that link will go to the page on Blogger Outreach — and if I change things up, I can change than point-to link to somewhere else and it will change every instance … erm, instantly. What is home?
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Article, Blogger] Why Product Launch Plans Need to Include Social Networking
    You tweet relevant article links, you comment on blogs, you provide your opinion on happenings in the industry. This makes it much easier to get bloggers to review your product, editors to feature it in their publications, and others to comment about it and share your new product content with their colleagues and friends. Tweet.
  • BIZNOLOGY  |  TUESDAY, MARCH 4, 2014
    [Article, Blogger] Blog your way into a book deal
    It is my great honor and privilege to introduce to you the next blogger-turned-children’s-author,” the publishing world will probably call him a first-time author rather than someone who has been laying the groundwork for over seven years now. Related articles. Do I have a recent example of this happening in the wild?
  • SAZBEAN  |  MONDAY, JUNE 11, 2012
    [Article, Blogger] The Only Blog Post Idea List You’ll Ever Need
    There are so many articles out there on how you can come up with new blog post ideas, but do any of the suggestions actually work? I’ve read all kinds of different suggestions on how to overcome blogger’s block, but each person’s experience is different. Here are 20 techniques we’ve used to help counter blogger’s block.
  • JUNTA 42  |  SATURDAY, OCTOBER 24, 2015
    [Article, Blogger] This Week in Content Marketing: Can Content Save Advertising?
    This is another article that incorrectly lumps content marketing together with advertorials, native advertising , and branded content. Robert believes Joel’s thought-provoking argument may be the best answer for bloggers, but not for brands. I believe even well-known bloggers need to build a subscribed audience in order to survive.
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Article, Blogger] 10 Ways to Never Run Out of Blog Ideas Again
    Regularly coming up with awesome content ideas is one of the toughest challenges business bloggers and inbound marketers face. Oftentimes, coming up with the blog article idea itself is half the battle. Read Industry News: Because news is always, well, new, industry news sources are definitely a blogger's friend. Blog about it!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Article, Blogger] 5 Blogs With Comments You'll Actually Want to Read
    If you’re looking for a blog where the comments are as good as the articles, you’ve come to the right place. And even on an article with nearly four hundred comments, he replies to nearly every one of them. You’ll also notice that commenters add in their own A/B results, link to other related articles, etc. 2) Web Search Social.
  • JUNTA 42  |  SATURDAY, APRIL 16, 2016
    [Article, Blogger] This Week in Content Marketing: The Seduction of Rented Land
    This article is paired with one from Digiday , which reports that Facebook page traffic declined 20% from January to March. The biggest drops appear to be from publishers that have invested heavily in Instant Articles. This article is paired with a column by John Battelle , a founding editor of Wired magazine. Sponsor (40:01).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 31, 2016
    [Article, Blogger] Why traditional journalism and social influence are blurring
    Disclosure: Dell is mentioned in this article and I was compensated to attend the Dell World event. The image used to illustrate the article is license-free. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books.
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Article, Blogger] 30 Awesome Blogging Guides, Tips and Resources
    Better yet, invite those experts to share their knowledge on your blog as guest bloggers. They are) not perfect but will give you a head start and reduce the time you spend on typing your blog articles.” Geoff Livingston lays out four steps to becoming an “A-list” blogger in your niche subject area. Why Blog.
  • GREAT B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Article, Blogger] Eyeball Share Leads to Wallet Share
    One of my favorite bloggers is Paul Castain, who produces excellent content for the Sales Playbook website. I’ve included many similar statistics in my blog posts and articles about pull marketing and the point is always the same – it is much harder to sell anything to people who do not know you. There are now 2.7
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, MARCH 31, 2011
    [Article, Blogger] Is Blogging Marketing
    If you’re wondering if blogging is marketing or if it can actually help you generate leads, sales and loyalty then this article will help you to answer some of those important questions. Related articles. Article Provided By: NICWINDLEY.CO.UK -. Marketing b2b blogger blog marketing business bloggingWhat is blogging.
  • WEBBIQUITY  |  MONDAY, DECEMBER 30, 2013
    [Article, Blogger] 10 of the Best Web Analytics Guides and Tips of 2013
    To bloggers? Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. As the old b-school maxim goes, “you can’t manage what you can’t measure.” Which sources sent the most traffic to your site last month? What are the trends over time?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 2, 2015
    [Article, Blogger] 5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
    Make Yourself a Blogger. In addition, LinkedIn provides performance metrics on article views and social media engagement. LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform.
  • INTEGRATED B2B  |  WEDNESDAY, NOVEMBER 6, 2013
    [Article, Blogger] How to set up a company blog – and what NOT to do
    First and foremost, blogs that work are generally created by individual, highly motivated bloggers, not as a result of a strategic decision by a corporation with thousands of employees. Here’s another key point: blogging is best done by blogger types. B2B companies have had mixed experiences with blogs. Instead, start at the other end.
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