Marketing Insider Group

MAY 24, 2023

These functions let you search for pages with a particular word in the URL or page title. Now you can find subjects to improve upon in your blog. For an example of how this works, you can use inurl:spaghetti or intitle:spaghetti to find sites with “spaghetti” in the URL or title.

Search Marketing 295

Search Marketing Google Optimization Tips 295

Marketing Insider Group

JUNE 15, 2021

In addition to blog posts, articles, and other webpage content, include PDFs, videos, graphics, images, and any other content-related assets you have on your website. Basic categories to add to your spreadsheet for each page or article should include: Article/page title. Take Inventory of Your Content. Update date.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

SmartBug Media

SEPTEMBER 7, 2022

If you’ve done inbound marketing for any length of time, chances are your organization has written some blog posts. Before you start making changes to your old blog posts, you need to know which keywords you’re targeting with the changes. Now, knowing what you’d like to rank for, let’s move on to look at your historical blog posts.

Optimization 98

Optimization Keywords Traffic Tagging 98

Martech

OCTOBER 11, 2023

Become a recognized expert in your field The idea : A well-maintained blog full of original and valuable content can serve as a platform for showcasing your expertise, making it more likely that AI tools will point to your content. This makes your blog a long-term investment in your visibility in AI search results.

Marketing AI 126

Marketing AI SEO Thought Leadership Search Marketing 126

Content Marketing Institute

MAY 10, 2019

Does an article need a minor update? Should you redirect it to a similar version with a new URL? Or should you keep the old URL? Continue reading → The post The Why, When, and How of Republishing Blog Posts appeared first on Content Marketing Institute. Re-energize your old (successful) content by republishing it.

Content Marketing 111

Content Marketing Content Paid Search Agency Companies 111

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Marketing Insider Group

APRIL 2, 2024

It’s a code you add to your website to define exactly what your content is about—whether it’s articles, local businesses, recipes, or your grandma’s secret apple pie. Canonical URLs are the solution. Structured Data Markup Structured data markup helps search engines see and understand your content more clearly.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. So, where did all these people discover the relatively long URLs for the plethora of landing pages? Play at least 50% of a product video. Complete a tutorial. presidential election.”

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

Marketing Insider Group

MARCH 11, 2024

In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. Your sitemap should include: Video titles Descriptions Play page URLs Thumbnail URLs Raw video file URLs This can significantly improve the chances of your videos appearing in search engine results.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. How are your blog articles ranking? What Keywords are You Targeting with this Article? What Do You Want Your Visitor to Do After Reading Your Article?

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

DAGMAR Marketing

JANUARY 22, 2024

In this article, I’ll break down the most common items overlooked when a new website is launched. 1- URL Changes Even small URL changes = a brand new URL! If a URL for a page is currently indexed and it gets changed to a new URL, a 301 redirect must be put in from the /old-url/ to the /new-url/.

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

KoMarketing Associates

MAY 17, 2016

With these two factors carrying so much weight in today’s world of SEO, our content marketing team has been working closely with many of our clients to develop in-depth guest blogging strategies. The core benefits of guest blogging (in no particular order) are: Establishing an authoritative voice in a given industry.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

Marketing Insider Group

MARCH 18, 2020

And since we deliver dozens of articles each week, this tool helps us to stay on time and keep things on track. WordPress powers 35 percent of all websites, ranging from small personal blogs to huge websites for multinational corporations. We use Divvy to manage content across all our clients.

Marketing Management 363

Marketing Management Tools Planning RSS 363

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? After all, blogging isn’t necessarily expected to drive leads and sales in a linear fashion.

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Bannersnack

NOVEMBER 28, 2023

Let’s kick off this article by breaking down what an ad tag is. What Is an Ad Tag? It consists of: A URL, from which the browser will request the ad; Some HTML or JavaScript code, which has the […] The post Everything You Need to Know About Ad Tags and Click Tags appeared first on Creatopy Blog.

Tagging 93

Tagging Ads Display Advertisements 93

Circle Studio

MARCH 21, 2019

We can’t emphasize the importance and value of blogging for your firm enough. Here we outline 5 fundamental key performance indicators for measuring your blog’s success. To get started, we’ll show you a few ways to set up Google Analytics to see your blog traffic. There are a couple ways to view just blog traffic.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Scoring Lead Ranking Ad Frequency 68

Marketing Insider Group

JANUARY 2, 2024

Whether it’s writing for guest publishers, setting up blogging relationships, or having someone pitch your content as resources to journalists and other bloggers, there’s real power in generating backlinks for your website URLs. Let this article serve as a starting point as you plan out new initiatives!

SEO 245

SEO B2B Work Management Long Tail Marketing 245

ClearVoice

JUNE 6, 2022

Congratulations on working consistently on your blog — but are your posts getting you the most traction for all that hard work? There are many benefits to having a library of posts on your blog, including greater trust with your audience and increased search engine rankings. blogging Click To Tweet. Think “ultimate guides.”

SEO 98

SEO Ad Frequency Eye-Tracking Keywords 98

Webbiquity

MAY 10, 2018

Ensure that all of your site’s 301 redirects are going to the right URLs. It’s likely your website has permanent (301) redirects pointing to the wrong URLs or even broken links that are sending 404 error messages to search engine crawlers. Your URLs have a certain amount of PageRank associated with them.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255

Fount Media

JULY 21, 2023

Meta Title- How To Find The List For Your Healthcare Marketing Campaign url – How to source the healthcare marketing list Meta Description: Read our blog article about healthcare email marketing and 5 best steps to source an email list for an effective email campaign.

Email Marketing 96

Email Marketing Email Campaigns Paid Search Agency Marketing 96

Marketing Insider Group

AUGUST 28, 2023

This means analyzing FAQs about your industry or product, which you can then address through relevant articles or blog posts. Incorporate proper formatting when dealing with multiple URLs linking back to the same resource. In fact, businesses with blogs receive 97% more backlinks to their website.

SEO 207

SEO Lead Scoring Lead Ranking SERP 207

ClearVoice

FEBRUARY 25, 2023

Let’s say you have two articles targeting “nurse burnout.” One article may answer “what is nurse burnout” while the other targets “how to prevent nurse burnout.” Is a pillar or core page competing with a less-important page (say, an old blog post) for the same query? Let’s say you have two articles on your site.

SEO 97

SEO Content Keywords Tagging 97

Biznology

JANUARY 9, 2018

First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively. God bless Rosa, Eileen, and Madeline!

Optimization 209

Optimization Google Tagging Blogger 209

Marketing Insider Group

FEBRUARY 22, 2021

If you try, Google will notice, and you won’t earn the rankings you want on any URL. Rank well for a few blogs, earn the traffic from them, and Google will be more likely to include more of your URLs in the results for higher competition keywords. Giving Google More URLs to Index. You can’t be an expert in everything.

Domain 335

Domain Long Tail Marketing Content Keywords 335

Biznology

AUGUST 8, 2017

If you’re writing, posting, journaling, reporting, marketing, or blogging on a WordPress install and you have either admin access to access to a site administrator, life is easy. The post Use reviews on your blog to gussy up your Google search results appeared first on Biznology. It’s very groovy! You’re lucky!

Google 138

Google SERP FAQ Paid Search Agency 138

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

RebelMouse

OCTOBER 19, 2023

At RebelMouse, we encourage our clients to do these same things, whether it’s staying up to date on something with a live blog , adding relevant updates to existing posts, or making sure related articles are internally linked properly. Editors can update the URL, meta description, and so on to optimize around those keywords.

Google 96

Google Keywords FAQ Custom Publishing 96

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. At first, blog tools may appear to be similar from the outside, but there are quite a few considerations you should take into account when choosing your blogging platform.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

illumin

APRIL 11, 2024

Just imagine seeing your favorite TikTok influencer’s video as you’re scrolling through your morning news article or a brief commercial break while streaming your favorite TV show. With its huge success, this content is worth celebrating outside the boundaries of social media as well. Imagine the profound impact that would have.

Barriers 127

Barriers Brand Identity Branding Content 127

ClearVoice

MARCH 23, 2021

Using SEO-friendly URLs. In a study of our own blog, we found that: “…longer articles perform better, especially for organic search traffic. If you’re using them correctly to give your readers an easy way to peruse your article, then you’re probably using them correctly for Google, too.

Optimization 111

Optimization Lead Scoring Lead Ranking Keywords 111

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate.

SEO 159

SEO Keywords RSS Adwords 159

Contently

APRIL 12, 2023

With a dozen schema markup options available for Google Search alone, you’ll want to look up which best reflects your page, whether it’s “Articles,” “Products,” “Question & Answer Page,” or “Events.” Use a schema markup generator.

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Guest blogging is nothing new. Start a loveable blog.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

ClearVoice

SEPTEMBER 28, 2022

Search engines like Google identify content via their web page URL. If the same content is published on two or more URLs, it’s flagged as duplicate content. Referring domains may point to the wrong URL. With duplicate content, other websites may link to the wrong URL, causing you to miss out on the benefits of backlinks.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

seo.co

JANUARY 25, 2023

Some of the reasons why build links no longer work include: A webpage was moved without a redirect being added The webpage was deleted The website is no longer available The website has crashed and needs attention The URL structure of the website has changed You’ll know a broken link/dead link when you encounter one. We made a mistake.

Link Building 98

Link Building SEO Ad Building Domain 98

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60