Marketing Insider Group

MAY 18, 2020

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. This thought leadership best practice is applicable to your corporate blog as well as to individual posts from your aspiring thought leaders.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers. Read more best tips: Best blog posts about case studies. Set the purchasing agenda with white papers.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers. Read more best tips: Best blog posts about case studies. Set the purchasing agenda with white papers.

Paper 120

Paper SME Best Practices Case Study 120

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. Let me know if there are aspects of that topic that still need coverage or haven't been explained well by existing articles.” Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content.

Marketing AI 78

Marketing AI Research Tactics SME 78

KoMarketing Associates

FEBRUARY 6, 2018

SME Interviews. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions. Blogs and third-party publications which are often critical for link building outreach as well.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs).

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

KoMarketing Associates

MAY 26, 2015

I highly recommend you check those articles out for discovering ways of creating the compelling content your B2B audience is looking for. I wanted to share a process for one of my favorite solutions, which is interviewing Subject Matter Experts (SMEs). I send these questions over to the SME at least two days in advance.

SME 120

SME B2B Marketing Planning Content Marketing 120

Marketing Insider Group

AUGUST 26, 2015

If you write a blog post and no one reads it, did you really write it? Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. These subject matter experts (SME) are an excellent reputation-building resources a brand.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

Industrial Marketing Today

JUNE 25, 2013

My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. Please click on the headline to read the full article. This is only a content summary. Visit my website for more content on industrial marketing.].

SME 60

SME SEO Search Marketing Optimization 60

Contently

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. “A lot of times the SME is the last person who reviews, but we found that by engaging them early in the planning process, the whole thing went smoother than it normally would.

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137

Biznology

MARCH 31, 2017

According to a MarketingProfs article, “A more popular approach has been to bring on board someone with slightly less authority (and associated cost)—a VP or director of content marketing, with responsibility for developing and orchestrating a content strategy, hiring, and running the daily production schedule, but without reporting to the board.”.

SME 80

SME Ad Building Copywriting Content 80

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Content4Demand

OCTOBER 9, 2018

In working with our clients and our own SMEs, we have found these five things can help to improve relationships with these experts and get them excited about participating in content projects. The role of the SME in content creating is to be a specialist, so give them the spotlight and let them shine.

SME 40

SME Content Marketing Planning Content 40

Integrated B2B

JULY 28, 2020

A copywriter is marketing speak for someone who writes content such as articles, reports, blog posts, newsletters, emails and website text. Say for example, you have written a magazine article for a global industry magazine and need someone to give it a once-over before submitting it to the editor. Tapping into experts.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Animalz blog

OCTOBER 11, 2022

We embraced Parabol’s culture of experimentation to discover an approach we call content journalism : a mix of content marketing and brand journalism that catapulted Parabol’s blog to more than 150k monthly visits. Here’s a typical conversation between Gareth and me after publishing a new article. The result?

Lead Scoring 58

Lead Scoring Lead Ranking Paid Search Agency Content 58

Animalz blog

SEPTEMBER 19, 2022

“You should add some more narrative to your articles,” my editor said in our regular catch-up. Anyone — including robots — can write a listicle or keyword-stuffed what-is-X article. Sometimes, we grasp an article’s format right away. Existing search results might show a topic just needs a 101 article.

Storytelling 55

Storytelling Content Marketing Planning SME 55

KoMarketing Associates

JULY 26, 2018

For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand. This will present some great opportunities to refresh existing content, repurpose assets, and create cornerstone articles. Take advantage of any real-life resources available. Final Thoughts.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

ClearVoice

JANUARY 31, 2024

This article isn’t just about the nuts and bolts of building such a team; it’s a journey into orchestrating a powerhouse of creativity and efficiency. For example, you may establish a content policy so all content has to be reviewed by a subject matter expert (SME) before final editing.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

This article isn’t just about the nuts and bolts of building such a team; it’s a journey into orchestrating a powerhouse of creativity and efficiency. For example, you may establish a content policy so all content has to be reviewed by a subject matter expert (SME) before final editing.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

OCTOBER 11, 2021

Related internal resources (similar blogs, videos, case studies to reference and respin). competitors to one-up, top-ranking articles, answers to “people also ask” questions). Subject matter expertise (provide bullet points or an interview transcript from an SME). This is the 52nd article I’ve written for ClearVoice since 2017.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines SME 100

BOP Design

FEBRUARY 24, 2020

The writer finds a new location that enables them to have a smooth interview call with a subject matter expert (SME) with the client. In order to accommodate busy SMEs, good writers are willing to schedule calls well in advance and also go with last-minute schedule changes. The inverted pyramid refers to the structure an article takes.

B2B Marketing 67

B2B Marketing B2B Copywriting SME 67

The Marketing Blender

JULY 13, 2022

Speaking Engagements : Create a speaker bio and media kit for an SME or leader in your organization. Create an email script to reach out to podcasters, bloggers, and publications in your industry asking if they would like to feature one of your experts as a guest speaker or if they would be open to a guest blog post/article.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

ClearVoice

DECEMBER 21, 2018

Go to their site or blog and look for a “Write for Us” or “Contributor Guidelines” link. You’re looking for someone with the title blog manager, managing editor, content strategist, or someone in marketing. Related articles on better writing: Fool-Proof Tips for Proofreading Your Work.

SME 105

SME Ideal Customer Profiles Guidelines Copyright 105

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. In fact, this article was transcribed. For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more. That is about 3.5

SEO 85

SEO Top of Funnel SERP Content 85

Content Standard

OCTOBER 8, 2020

Online teacher’s college WGU gained near-instant traction with their Hey Teach blog by enlisting actual educators and school administrators to tackle topics like how to help students overcome math fears and how to earn respect in the classroom.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Marketing Insider Group

JULY 14, 2020

Every week, they publish two customer-focused articles. How often should you blog? Check out our post on blog frequency that delivers data-driven conclusions to the question. This allows her team to create more content and tap into every SME (subject matter expert). They are losing market share. The results?

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

Scoop.it

AUGUST 3, 2021

Content curation revolves around the process of spotting articles, media, or commentaries that already exist elsewhere online and repurposing them as a means of engaging your target audience. So, how can content curation be best used to boost SME marketing? What is Content Curation?

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

BOP Design

DECEMBER 26, 2018

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content.

SME 48

SME Content Copywriting Paper 48

nDash

AUGUST 6, 2020

A highly technical client that needs a handful of white papers will take up significantly more time and money than an e-commerce client that requires a few blog posts per month. Say you agree to the price of $500 for a blog post. How much money do you give a freelancer to write the article? The On-Demand Model.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Service 52

Tony Zambito

MARCH 18, 2012

As one Senior VP of Sales and Markerting in IT pointed out to me recently: “I am almost afraid to admit that we may have taken the SME (my notation: some executives refer to SMB as SME – small and mid-size enterprises) businesses for granted all these years. Related articles. Next Up: Understanding New Buyer Realities In SMB.

SMB 100

SMB Enterprise Management SME Work Management 100

nDash

NOVEMBER 3, 2021

Blog Posts. Blog posts are (by far) the most popular type of content that brands pay freelance writers for on nDash. Whether it’s increasing brand awareness, displaying thought leadership, generating leads or improving SEO ranking, a well-written blog can make a major impact for a brand. Let’s get started…. **.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Buzz Marketing for Technology

JUNE 27, 2008

The Rapid Elearning Blog. If you’re a regular reader of this blog, then you know that’s flat out wrong. In fact, they now train their subject matter experts (SME) to use the tools. The SME are highly skilled and work in a very fast-paced environment. Feel free to send comments to the blog. 15 comments.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Savanta

MAY 18, 2011

Below are some highlights and if you’re interested in delving further, PowerPoint charts of the findings – at an overall level and exploring differences by SME size and sector – can be downloaded here: SME marketing channel preferences. Take blogs. Differences by SME size. An overview.

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120

Sana Commerce

AUGUST 27, 2022

Depending on whether you are a large, enterprise company or a small to medium-sized business (SMB or SME), your e-commerce project team can take various shapes. Read our full article on building a successful e-commerce team. Large companies tend to form internal multidisciplinary project teams. Get our ultimate guide to e-commerce now.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Hinge Marketing

OCTOBER 1, 2015

Showcases Your Subject Matter Experts (SMEs) and Thought Leadership. The simple fact that a SME from your firm has been selected to speak at an industry conference or training helps position them (and your firm) as a thought leader or Visible Expert. Consider repurposing your speech and promoting it via: Blog posts.

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing Strategy 48

Directive Agency

SEPTEMBER 3, 2019

You can meet your customers’ pain points by writing top-of-funnel blog posts, publishing middle-of-funnel eBooks (with actionable steps the user can apply), or maybe your company is video savvy, and you can start a video series. Using SEMRush ’s traffic cost metric helps determine what you should create blog content around.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Ambal's Amusings

NOVEMBER 5, 2009

Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. As part of my weekly Friday FREE White Paper List on the WhitePaperPundit.com blog , I have an opportunity to review hundreds of white papers that have been freely distributed via Twitter. Jonathan Kantor. ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100