Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. And there you have it– the May 2019 B2B Blog Post Round-Up. The post May 2019 B2B Blog Post Round-Up appeared first on ZoomInfo Blog.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Porch Group Media

JANUARY 12, 2022

In a July 2021 survey of more than 1,000 US adults who had moved in the past 12 months and/or were planning to move in the next 3 months, furniture and home decor were among the top items purchased or anticipated to be purchased within the first 12 months of moving (47%). Many new movers made their purchase prior to moving.

Purchase 52

Purchase First-Mover Advantage Internet Marketing Customer Surveys 52

Launch Marketing

AUGUST 25, 2021

Among the various types of content that one can create and distribute, blogs can be one of the simplest, yet most effective avenues. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product.

Product 133

Product B2B FAQ Verticals 133

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 97

Paid Content Adsense Merchandising Conference 97

ClearVoice

MARCH 29, 2021

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. For example, it isn’t appropriate for sales to reach out to someone who just subscribed to the blog to see if they want a demo or a consultation.

Top of Funnel 98

Top of Funnel Validation Marketing Funnels Purchase 98

Huptech Web

JANUARY 18, 2024

Blogs can be a great source of income. Most companies have an onlinе prеsеncе with insightful blogs that provide thorough information about their products and their bеnеfits. Blogs serve as a link between businesses and their customers, giving a platform for building trust and confidеncе. How’s that еvеn possiblе?

Conversion Rate 52

Conversion Rate Conversion FAQ Click Rate 52

Envy

JUNE 29, 2022

And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. And a great way to do this is through following the best AI blogs. But distinguishing the good AI blogs from the bad can be a real challenge. AWS Machine Learning Blog. Machine Learning Mastery.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

ClearVoice

APRIL 7, 2022

But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. If you’ve ever wondered if a business blog is for you, the answer is yes. And with the right blog content, this seemingly small thing could result in big growth.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

BOP Design

MARCH 26, 2018

We’ve all been there, staring at a blank screen willing great blog topics into existence. Don’t worry, we’ve got a few easy-to-follow tips on how to build a calendar of delectable topics for your B2B blogging strategy. And let’s get past the idea that B2B blogging is boring because it isn’t if you pick the right topics.

Tips 57

Tips Work Management B2B Marketing Management 57

Parse.ly

JUNE 15, 2021

The thing is, for content teams, for folks writing articles and blog posts, the page where the conversion happened (measured with Last Touch attribution), isn’t relevant. What would be more useful, customers told us, is the ability to pinpoint the specific post that “pushed someone over the edge” to purchase or subscribe.

Purchase 52

Purchase Lead Ranking Work Management Content 52

Optinmonster

MARCH 9, 2020

Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts. Here’s a killer article that will help get your blog started in 7 easy steps.

Tips 145

Tips Lead Scoring Lead Ranking SEO 145

Webbiquity

MARCH 10, 2022

According to research, 60% of B2B customers are likely to make repeat purchases. Virtually all potential clients will research your firm before making their final purchase decision, making it essential to design your business website strategically. Start a Blog (If You Haven’t Already). It’s also extremely valuable for SEO.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Purchase Decision Makers. Who is making the decision to purchase your product or service?

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

ClearVoice

MARCH 29, 2023

Generating conversions is the holy grail of all blog goals. Table of Contents Why don’t blogs convert? How to increase content conversion rates How to write an engaging blog post Blog engagement metrics to keep an eye on Customers Also Ask Skyrocket content conversions with ClearVoice Why don’t blogs convert?

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. 10 Key Considerations to Make Before Purchasing Recruiting Technology. But, given the vast amount of recruiting tools and technologies on the market, deciding which technology to purchase can be a challenge. And there you have it, our February 2019 B2B Blog Post Round-Up!

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. It helped the article attract a lot of shares and backlinks. As shown in this screenshot, the article generated over 6,000 backlinks from 860 domains, including sites like Forbes and Entrepreneur. Guest post by Mitt Ray. Here’s another one from AppSumo.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

OCTOBER 3, 2023

It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. In this article, we’ll tell you everything you need to know to make your about us page one of the most compelling pages on your website—and one that converts new customers, too.

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

Scoop.it

JULY 5, 2022

It may come as no surprise that most readers will want to read posts that interest them , as opposed to long-winded articles that are nothing more than sales pitches. Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Know Your Audience. Try not to be too wordy, either.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Well, one of the core tenets of content marketing is that it attracts people of all stages of awareness and purchase intent. How can I track the bounce rate for my blog posts?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. The following article outlines the thought-process behind our ABM campaign and offers four important lessons we learned along the way. Let’s jump right in! Continue reading. Key Takeaways.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. A lot of short-sighted marketers don’t see how top-of-funnel content like articles and videos drive leads. I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

ClearVoice

JUNE 7, 2022

Maybe FAQs have gotten a bad rap: They get thrown at the end of an article like an addendum — an underappreciated afterthought, a seemingly unimportant footnote. This is why FAQs make excellent blog content, especially during the content ideation process. What exactly is a blog intended to be used for? But you know what?

FAQ 98

FAQ Content Education Trust Marketing 98

MarketJoy

JULY 27, 2018

While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision. Usually, you’ll have to get buy-in from every decision maker before a purchasing decision is made.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Marketing Insider Group

JANUARY 2, 2024

“These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.” Business decisions typically involve multiple stakeholders and a longer purchasing process. Backlinks are a huge authority signal for Google.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

Marketing Insider Group

NOVEMBER 12, 2014

And now I’m seeing almost as much traffic and engagement there than I receive on my blog. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. Dr. Fou is back with his second article on the list. Thanks Conan.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. And there you have it—our March B2B blog post round-up.

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Webbiquity

MARCH 1, 2022

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. Blog posts about marketing technology, for example, tend to have a limited shelf life, as technology evolves quickly. Blog posts account for 12.8% Conclusion.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Scoop.it

DECEMBER 28, 2023

From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. Take a look at how they did it in the Asana vs. Monday.com comparison article below. So, how do you use content marketing to boost conversions?

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. How are your blog articles ranking? What Keywords are You Targeting with this Article? What Do You Want Your Visitor to Do After Reading Your Article?

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Circle Studio

DECEMBER 27, 2018

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2018. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. Read Article. Read Article. Read Article.

Peer-to-peer 68

Peer-to-peer Marketing Analytics Tools Paid Search Agency Ideal Customer Profiles 68

Marketing Insider Group

AUGUST 1, 2023

Please include details about this person’s goals, pain points, and decision criteria for purchasing furniture. For instance, if you’re a healthcare organization, and your marketing persona reads articles on an industry-relevant blog, consider revamping your healthcare website’s blog to emulate other industry resources.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Marketing Insider Group

APRIL 6, 2021

The Buyer’s Journey Doesn’t End with a Purchase. But the customer experience doesn’t end when someone makes a purchase. Post-purchase content, specifically, should focus on encouraging additional purchases, building customer loyalty, and preventing non-use of a product or service. Source: Hotjar. This one’s a given.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. In the B2C world, purchases tend to be less expensive and lower risk. And there you have it—our sixth B2B blog post round up. Key Takeaways.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124