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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. Remember, it’s not about copying.

SERP 253
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How to Write a Blog Introduction Like a Pro

Marketing Insider Group

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. They must be interesting and clearly show the value of the article ahead if you want people to keep reading.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Stacy Thompson.

Adwords 152
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Is ecommerce blogging still worth the investment?

ClickZ

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122
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Taking Our Own Medicine: Our Strategic Approach to Generating More Organic Traffic

Marketing Insider Group

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. It may seem impossible to gain traction through organic ranking with so much competition.

Traffic 294