The Effective Marketer

AUGUST 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? An interesting article sent to me (thanks, Z.) Happy 25th birthday!

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

AUGUST 5, 2010

They offer them because the market for talent is fierce. The best marketing ends up being what the employees tell their friends about their companies. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. In the B2B marketing space this is notorious.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

SEPTEMBER 27, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. How can we improve this process? It’s not the tool, it’s the CEO.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 26, 2011

A recent article on LifeHacker talks about tips to get faster email responses. Those are good, but I’d like to expand a bit on them and also put it in the perspective of a marketing manager. Five Email Productivity Tips for Marketing Managers. Five Email Productivity Tips for Marketing Managers. Write fewer emails.

Email Marketing 100

Email Marketing Product Tips Resource Management 100

The Effective Marketer

OCTOBER 8, 2012

If good content marketing equates to telling a good story, then content continuity is getting that story to become memorable. Next time you create some content (eBook, whitepaper, blog article, video, etc.), Let me explain. When you create a piece of content, why stop at the first distribution channel?

Content 100

Content Trade Show Advertising Mediums Distribution 100

The Effective Marketer

JANUARY 3, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What is an Effective Marketer? An effective marketer, therefore, is someone who can accomplish his/her goals and produce the results set forth by the company. Now we are getting somewhere.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

APRIL 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Get Hired in Marketing Want a marketing job? I was recently hiring a marketing coordinator for my company and once again it became obvious to me that most candidates do a poor job at interviewing.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

SEPTEMBER 20, 2011

It has been out for a couple months now, the new myStain app from Clorox, but only now I have seen an interesting account of the marketing campaign and results highlighted in an article from MarketingNews (an AMA publication, requires registration). For more about the app, the Mobile Marketer blog has a good overview.

Product 100

Product Mobile Marketing PR Press 100

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

FEBRUARY 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 8: Say “We” rather than “I” “Think and say we” is Drucker’s advice. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JANUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. Will anyone notice if I slip out of the room before the meeting ends?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 19, 2012

This tried-and-true approach to innovation leading to brand extensions, new product categories, and new marketing approaches has and continues to be used as a cornerstone of market research efforts. Leveraging Social Media for Market Research. Market Research via Social Media. Let’s do a focus group and find out.

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

JUNE 29, 2011

The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. A recent MarketingProfs article, Is Tradeshow Marketing Dead? Continue post-show marketing with an appropriate offer.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

SEPTEMBER 12, 2011

The survey goes on to point out that marketers have to be innovative and think outside the box when it comes to using QR Codes: “Don’t rely on QR codes alone. Email marketing, online surveys, PPC and more. Of the consumers that know what QR codes are, only 11% have used them. So where do you go from here?

Landing Pages 100

Landing Pages Customer Surveys PPC Mobile Marketing 100

The Effective Marketer

JANUARY 5, 2009

Anyone can learn how to become more effective as long as they apply themselves to it and marketers are no exception. In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Combining both sources, you have excellent material to guide you in becoming a better marketing manager.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. An Effective Marketer gets things done. How does he do it? United States License.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards. Category: Blog.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards. Category: Blog.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The Effective Marketer

JULY 28, 2015

If you know anything about SiriusDecisions these guys are the top analysts when it comes to B2B sales and marketing. Your sales enablement and content marketing plans need adjustment. In fact, sales presentations were ranked top next to analyst reports and followed closedly by case studies and articles/publications.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

MAY 1, 2012

You may find that a particular type of blog post does a lot better than others. If someone asks you a question of Facebook, Twitter or in blog comments, it is a good idea to create some content about it as it is more likely than that others within your niche market have the same question.

Promotion 100

Promotion Marketing Websites Tips Curation 100

The Effective Marketer

JULY 5, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Copywriting That Sells: Powerful Copy is Easier than You Think Writing great copy is easy. Why keep creative briefs a tool for only your marketing department to use? I usually Copywriting that sells.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100