Tomorrow People

MAY 24, 2021

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. The company holds a large body of specialist knowledge and expertise which it regularly shares through a programme of blogs, webinars, and eGuides. A voice of authority. In-depth knowledge and analysis. Connecting back to Cognite.

Thought Leadership 156

Thought Leadership Conversion Landing Pages Opt-out 156

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. Image credit: Elisa Ventur on Unsplash. “Sky is blue” statements.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

ClearVoice

NOVEMBER 22, 2020

And while you should read industry-specific blogs — like the one you’re reading right now — it’s also beneficial to follow your interests. . 5 well-written blogs writers should follow. Here, a few beautifully-written blogs to get you started: Read My Teas: Fashion, easy DIY projects, parenting, mindful zero-waste food preparation.

Cross-Selling 105

Cross-Selling Internet Marketing Work Management Design 105

NuSpark Consulting

OCTOBER 9, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days. Perhaps you could get away with creating fewer blog posts. You can even use HubSpot’s Blog Topic Generator.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Competing blogs.

Tips 84

Tips CMS Development Blogger AIO 84

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

BenchmarkONE

APRIL 8, 2020

In this article, I’ll walk you through how to grow and manage large content teams, including the strategy I use to get my content to rank on Google. According to Forbes magazine, around 63% of businesses don’t have anything that resembles a content strategy. Doing: Blog posts that are being written.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

ClearVoice

JUNE 14, 2022

You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. What is a B2B blog post? News study-based blogs, where you write your piece on the most current research. But what about B2B articles?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Marketing Craftmanship

AUGUST 29, 2017

All of the hours devoted to blogging, at some of the nation’s largest and smartest companies, does not appear to be time well spent…if the goal of a blog and other forms of content marketing is to generate new business. With a few seconds to grab a potential reader’s attention, headlines are the most critical element of a blog post.

Ideal Customer Profiles 100

Ideal Customer Profiles Opinions Linkedin ROI 100

Contently

JULY 2, 2018

But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. One brand that does this extremely well is Marriott, with Marriott Traveler magazine. Guess dad was really into Billy Banks workout videos in the ’80s.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Adobe Experience Cloud Blog

AUGUST 28, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare. Perhaps you could get away with creating fewer blog posts. Blog Drunk. You try to avoid it.

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134

Contently

AUGUST 13, 2018

That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. It only works if your blog post is the tip of an iceberg.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. First Round Review. Autodesk’s Redshift.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Trade Press Services

NOVEMBER 13, 2023

This includes articles and blogs in trade publications , industry journals, magazines and blog platforms, but it doesn’t stop there. Every magazine has its unique mission and a dedicated readership with specific challenges, interests and knowledge levels. Write with a specific audience in mind.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

NuSpark Consulting

JANUARY 3, 2017

If you’re doing content marketing right, you’re creating lots of relevant, quality content in the form of blog posts. Every blog should have a subscribe form.[/caption]This You should always add a blog or newsletter subscribe form to your post page. I Don’t Have Time for a Newsletter and a Blog. Add a Subscribe Form.

Design 0

Design Top of Funnel Tips Leads 0

Biznology

AUGUST 4, 2010

As a result, I have a favorite business magazine that I love and that I have a strange relationship with. magazine arrives in the mail. magazine, but only in the printed form. magazine, but only in the printed form. Great articles, great writing, great thinking. magazine is current. Yes, that's right.a

Marketing Websites 80

Marketing Websites Wikipedia Internet Marketing Content 80

Martech

MARCH 15, 2023

In 1975, when he was only 21, David launched Washington Dossier, a society magazine for the nation’s capital, selling it after a 15-year run. He was editor-in-chief of EventMB (now Skift Meetings) for 14 years and last year was named a Meetings Industry Influencer by Meetings and Conventions magazine. followers) Twitter: KatePatay (1.6K

Event Marketing 107

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 107

Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. Related articles.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Contently

AUGUST 13, 2018

That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. It only works if your blog post is the tip of an iceberg.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Sales Engine

OCTOBER 23, 2015

They based their findings on overall number of page views, leads generated through form conversions, and new subscribers to their blog. Moz states in the study, “With some basic data clearly showing us that a day without a blog post isn’t the calamity we feared it may be, we’ve decided it’s time to raise the bar.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

Trade Press Services Newsletter

JULY 6, 2023

Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry. Also, be sure to include titles, dates, names of magazines, organizations and links to online content for each entry.

Personalization 130

Personalization Tips Brand Identity Branding 130

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. Trying to get people to sign up for a blog updates email list. YETI is Going Beyond the Blog Post.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Adobe Experience Cloud Blog

AUGUST 11, 2017

I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. In this blog, I’ll cover the tools that I use as well as best practices for content curation. Read the entire article or post. I repeat, read the entire article or post. My content curation used to be 100% manual.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

Content Marketing Institute

MARCH 1, 2018

What would you do with a blog that averaged 150,000 monthly views? Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets.

Planning 97

Planning Top of Funnel Allocation Brand Identity 97

Hubspot

MARCH 27, 2018

Here's our reading list of the best SEO blogs on the internet today to help you become a better marketer. The Moz Blog. Moz has become the gold standard for SEO solutions and how-to articles. The Moz Blog's team of contributors offers an article per day to help expand your knowledge of search marketing. Neil Patel.

SEO 78

SEO Marketing Websites Search Engine Marketing Copywriting 78

Digital B2B Marketing

JANUARY 24, 2013

We have all seen the lackluster corporate blog. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be. This blog doesn’t develop an audience.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Integrated B2B

FEBRUARY 12, 2020

As 2020 blows full speed ahead, we wanted to take a moment to appreciate some of the finer things in life from 2019—like all the super helpful, astute blog posts we produced. We had over 21 new blog posts last year—and in those we covered a lot! Don’t screw these 5 points up! Copywriting tips for politically correct content.

Account Based Marketing 52

Account Based Marketing B2B Thought Leadership Thought Leadership ABM 52

Hubspot

NOVEMBER 12, 2018

Retail blogs can keep you updated on the industry’s latest stories and prepare you for the upcoming trends that will transform the industry in 2019 and beyond. Below, we’ll list the best retail blogs on the internet right now. 8 of the Best Retail Blogs Every Retailer Should Be Reading. Shopify Plus.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Contently

JULY 2, 2018

But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. One brand that does this extremely well is Marriott, with Marriott Traveler magazine. Guess dad was really into Billy Banks workout videos in the ’80s.

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

Square 2 Marketing

MARCH 16, 2023

Many of you who read our articles know that one of the secrets to lead generation and demand generation in 2023 is content creation. Some people have even advised you to start thinking like a magazine publisher. You need to create compelling, educational and entertaining thought leadership content.

Thought Leadership 74

Thought Leadership Content Demand Generation Webinar Metrics 74

Convince & Convert

JANUARY 8, 2012

I remember making a handmade magazine when I was eight years old. Magazine cutouts pasted onto pages filled with penciled in copy. Since then, I have worked on over a dozen publications, enjoying the role of editor for newspapers, magazines, newsletters, and corporate blogs over the course of 15 years. and Jay Baer).

Work Management 127

Work Management Marketing Management Tools Guidelines 127

Contently

APRIL 26, 2016

In late 2012, Coca-Cola launched a digital magazine, Journey, as part of its larger Content 2020 initiative. Reaching the 99 percent, Busk knows, means doing more than just posting on your blog. As soon as Facebook opens up its Instant Articles technology to brands this spring, Coca-Cola will be on there as well. billion users.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Martech

DECEMBER 5, 2022

He went from there to director of newsletters for BuzzFeed and The New Yorker magazine. She is certainly well-known for the many popular articles she’s written for MarTech. Read her blog here. Company: Holistic Email Marketing Website: Holistic Blog Twitter: @KathPay (7.8K followers) LinkedIn: KathPay (7.4k

Email Marketing 122

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 122

Content Standard

APRIL 28, 2017

. “So…it’s a corporate blog?” “It’s not just a blog ! What kind of blog has a managing editor? Look at the website— does this look like a blog to you? ” “But how is that not a blog? ” “But how is that not a blog?” The corporate blog?

Blogger 77

Blogger Advertising Mediums Domain Custom Publishing 77

Adobe Experience Cloud Blog

MARCH 4, 2016

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. Officially, on the Instant Articles site, Facebook discloses that this product will open for all publishers.

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48