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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. LinkedIn Ads. Twitter Ads.

Resources 179
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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Video Ads.

Linkedin 209
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How to Create a Company Blog That’s A Go-To Resource

BenchmarkONE

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

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Is ecommerce blogging still worth the investment?

ClickZ

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122
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How Long Should a Blog Post Be? And Other Frequently Asked Content Marketing Questions

Launch Marketing

You might be asking questions such as “How long should a blog post be?” Through expert resources and proven best practices, we offer the answers to all your content marketing questions you have about the length of specific content pieces. How Long Should a Blog Post Be? How Long Should Articles, eBooks and White Papers Be?

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32 social media training resources and courses every marketer needs

Sprout Social

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

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3 Steps to Use LinkedIn to Make Connections and Grow Your Personal Brand

Buffer

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

Linkedin 110