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Marketing By Objectives « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Blog at WordPress.com.

Planning 100
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Listening to Your Customers In the Digital Age

The Effective Marketer

In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. Focus Groups are Dead: Interview with Mike Volpe, CMO at HubSpot. Additional Reading.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

More recently even Twitter mascots have been showing up as a company’s public face. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. Blog at WordPress.com. That’s what makes them memorable.

Planning 100
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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Blog at WordPress.com. United States License.

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

Sources for more info on this story are: Creativity Online article, F*ck Smaller. Communicate Good blog post, Invisible Branding. Marketing News article, Marketing Across the Americas (requires login). Blog at WordPress.com. Sometimes going against established “best practices&# may pay off. Make the Logo Disappear.

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Social Media's Next Victim?

The Effective Marketer

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. United States License.

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Best Companies Don't Need Marketing

The Effective Marketer

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?