Hinge Marketing

MARCH 17, 2021

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging? Despite a few eulogies written about it, a guest blogging strategy continues to offer benefits any subject matter expert wants: Raising your profile as a thought leader.

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Transform old blogs into videos. What will be worth their time?

B2B 362

B2B Paid Search Agency Guidelines Content 362

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Establishes linkable assets.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Did you get that? No brand should cut corners on quality.

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

NuSpark Consulting

JULY 7, 2017

But let’s suppose you’re already churning out blogs, e-books, videos and more. How Guest Blogging Extends Your Audience and Boosts Your SEO. There is an answer — guest blogging — writing and publishing content on other organization’s blogs. So guest blogging is all about audience and search engine optimization (SEO).

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

BenchmarkONE

APRIL 8, 2020

In this article, I’ll walk you through how to grow and manage large content teams, including the strategy I use to get my content to rank on Google. It will include things like website access information, editorial guidelines, etc. Doing: Blog posts that are being written. Review: Articles that need to be reviewed by the editor.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

Circle Studio

DECEMBER 22, 2019

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2019. . These posts are indicative of our blog’s mission to be the go-to resource for marketing best practices and information for both clients and prospects. Read Article. Read Article. Read Article. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Marketing Insider Group

APRIL 25, 2023

Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. There are a few problems with this, one of which being that creating low-quality content specifically designed to rank goes directly against Google’s SEO guidelines. Good idea, right?

Google 231

Google Generation Guidelines High Quality Lead 231

ClearVoice

APRIL 25, 2022

The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is. A lot of articles out there remind us that Google awards higher SERP results to websites that EAT. Guest blogging: Sharing your EAT.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

ClearVoice

JUNE 10, 2020

What can you learn from ~25 million bylined articles? In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.” And after they analyzed the engagement rates on 700,000+ articles on a series of factors, one set of their key takeaways centered on article length. The results?

Studies 101

Studies Trends Lead Scoring Lead Ranking 101

seo.co

FEBRUARY 15, 2022

How would you like to gain at least 100 readers for your blog every day? There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. However, it’s not enough just to set up a blog to attract readership. How about 200?

Paid Content 117

Paid Content Traffic RSS Blogger 117

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

MAY 17, 2016

With these two factors carrying so much weight in today’s world of SEO, our content marketing team has been working closely with many of our clients to develop in-depth guest blogging strategies. The core benefits of guest blogging (in no particular order) are: Establishing an authoritative voice in a given industry.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

Marketing Insider Group

OCTOBER 18, 2023

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. You probably don’t have anyone pressing you on a deadline for your blog post or newsletter, but content marketing is only effective when it’s consistent. Your reputation will soar as a result.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. But, once you’re finished, you’ll have a perfectly crafted article that’s a key piece in your content marketing strategy. The Benefits of Guest Blogging. Related: Blog Metric Reporting Template]. Do you want to reach a new type of audience?

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

ClearVoice

JUNE 14, 2022

But does that mean there are no standards—or at least guidelines—that help people create quality content? Keep reading to learn how to write engaging blog posts that support your business, the different kinds of blogs, and key strategies you can use to write effective B2B blog content. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

BenchmarkONE

JULY 8, 2020

There are a lot of advantages to having a company blog. But to get to a point where your audience relies on and looks forward to reading your blog content requires taking specific steps and a bullet-proof strategy. You can’t just publish an article here and there and expect to see success. Establish Blog Guidelines.

Guidelines 68

Guidelines Bandwidth High Quality Lead Paid Search Agency 68

KoMarketing Associates

SEPTEMBER 11, 2014

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. For those that don’t write news or blog posts (or both) on a daily or weekly basis, the fine line that separates these two writing processes can easily become blurred. While I’m not calling blogging the Chuck E.

Blogger 120

Blogger Guidelines Copywriting Buzz 120

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. As a result, it’s downright embarrassing to read awkwardly worded blog posts from that era that content teams haven’t taken the time to update. Lots of them. Because, you know, SEO. And it’s not so much the keywords these days.

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. The following article outlines the thought-process behind our ABM campaign and offers four important lessons we learned along the way. Let’s jump right in! Continue reading. Key Takeaways.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Kaon

DECEMBER 26, 2017

In that vein, let’s look at the most popular posts on this blog from the past year. #5: 5: Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines. 2: Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR.

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Marketing Insider Group

DECEMBER 14, 2021

This is why we start with test articles at MIG. Before you give writing feedback, provide your writers with proper guidelines beyond just the Associated Press Stylebook or the Chicago Manual of Style. Do you want CTAs at the end of each blog ? This also helps educate the writer for future articles.

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. We hope you stick around and find inspiration in our November blog post picks. Key Takeaways.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

Moz

SEPTEMBER 12, 2019

My name is Marie Haynes, from Marie Haynes Consulting , and I'm going to talk to you today about EAT and the Quality Raters' Guidelines. The Quality Raters' Guidelines. Let's talk about the Quality Raters' Guidelines. These guidelines are a document that Google has provided to this whole army of quality raters.

Guidelines 54

Guidelines PageRank Terms and Conditions High Quality Lead 54

Marketing Insider Group

APRIL 8, 2024

Whether it’s crafting responses, generating article outlines, or creating marketing copy , it produces content that resonates with your audience and meets your business objectives. By following these guidelines, you can enhance CustomGPT’s effectiveness and make sure it delivers value. Transparency builds trust.

Work Management 263

Work Management Lead Ranking Marketing Management Training 263

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites. Write the post.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Brightedge

MAY 1, 2020

Check out these guidelines on how to write a blog post and drive these metrics. What does my blog post need to be successful? Get your readers want to take the time to absorb your blog. While you may be highly educated on your blog topic, your readers likely are not. What should my blogging strategy be?

Lead Scoring 85

Lead Scoring Lead Ranking Tagging Keywords 85

Marketing 261

MARCH 21, 2018

How To Create A Blog Style Guide. How do you make sure the quality of your blog posts—no matter who’s writing them—never wavers? A blog style guide, of course. My personal favorite reason for keeping a blog style guide. Anatomy of a Blog Style Guide. how will you credit sources/referenced articles or studies?

Personalization 75

Personalization Guidelines Template Rules 75

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Guest blogging is nothing new. Start a loveable blog.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Trade Press Services

NOVEMBER 13, 2023

This includes articles and blogs in trade publications , industry journals, magazines and blog platforms, but it doesn’t stop there. Savvy readers recognize an advertisement disguised as an article. Both readers and editors crave articles that are riveting, fresh and even controversial.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Marketing Insider Group

OCTOBER 10, 2023

Back in 2014, Google introduced something called “EAT” in their guidelines. Long story short: If you want your website to show up at the top of Google search results, you need to understand and abide by Google’s guidelines. It’s become a big deal for anyone who wants their content to perform well on Google SERPs.

Guidelines 280

Guidelines Lead Scoring Lead Ranking SERP 280

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. Read Article. Read Article. Read Article. Unsubscribe.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? And that’s exactly what this article is going to reveal. In the heavily saturated world of food and cooking blogs, most content creators adopt a gentle, sophisticated brand voice with descriptive language and long, detail-heavy sentences. How to do it.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106