Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. That’s the reason you need advanced Google search strategies. Take a moment now to learn advanced search tactics and become a Googling Jedi. Also, Google will get rid of operators from time to time.

Search Marketing 293

Search Marketing Google Optimization Tips 293

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Casie Gillette.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Casie Gillette.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. And the longer your post, the more likely it is to rank higher in Google searches. Of course, blog articles should only be as long as they need to be. Longer blog posts need to contain actionable information that will help their readers solve problems.

Lead Scoring 282

Lead Scoring Lead Ranking Paid Search Agency Keywords 282

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success. This increases credibility and helps your article or post rank higher.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Marketing Insider Group

APRIL 25, 2023

Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. Good question.

Google 229

Google Generation Guidelines High Quality Lead 229

Marketing Insider Group

FEBRUARY 22, 2021

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. You can accomplish this task by adding your business to Google. Your Google Business Listing Matters.

Google 284

Google Business Ideal Customer Profiles Work Management 284

Marketing Insider Group

NOVEMBER 28, 2022

RevBoss already had a good digital marketing strategy in place, using their own platform for lead generation as well as Google AdWords. It’s easy to post one article, but it’s hard to blog regularly and consistently, and with a cohesive strategy.”. The Problem: A Need for More Consistent Content.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. We have out-of-the-box solutions for Google’s structured data integration , including paywall data, FAQs , videos, author structured data, and so on.

Google 96

Google Keywords FAQ Custom Publishing 96

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. YouTube is the third most visited site in the world after Google and Facebook. We say yes!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Martech

JANUARY 30, 2023

Opinions ranged from ChatGPT being “a strong tool to help us do better marketing,” to “maybe this will replace junior copywriters,” to “ this is a threat to Google ,” to the nuclear “could this potentially replace us marketing folks?” The post When I asked ChatGPT to write an article about ChatGPT appeared first on MarTech.

Marketing AI 103

Marketing AI Blast Campaigns Copywriting Lead Ranking 103

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Take care with the structure and formatting of your articles.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Biznology

AUGUST 8, 2017

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews. Then, Google renders these reviews inline with the Google SERP.

Google 138

Google SERP FAQ Paid Search Agency 138

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. You could create a blog post for your website, repurpose that post into an organic video , and then post a backlinked blurb on social media. The post Improve Your Google Ranking with Search Intent & Optimization appeared first on Contently.

Intent 194

Intent Optimization Google SERP 194

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Did you get that? No brand should cut corners on quality.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. Blog copy should be as original as possible. An organization that emphasizes its authority shouldn’t be wishy-washy with its blog articles. This is another best practice writers often overlook.

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

Biznology

JANUARY 9, 2018

In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. In this case, I don’t always include captions if the surrounding text is contextually-relevant: I make sure there’s at least one named link to my home blog embedded into the body of the post.

Optimization 209

Optimization Google Tagging Blogger 209

ClearVoice

JUNE 30, 2022

Writing a blog post can be a fun practice. If you know your audience and are passionate about the topics you are discussing on your blog, writing a blog can be enjoyable, valuable, and even cathartic. One of the most important pieces of SEO knowledge you can understand relates to ideal blog post length.

Keywords 102

Keywords Paid Search Agency SEO Blogger 102

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 98

Statistics Paid Content Stats Blogger 98

Contently

MAY 7, 2021

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. ” And listen, I get it.

Linkedin 140

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 140

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

seo.co

FEBRUARY 15, 2022

How would you like to gain at least 100 readers for your blog every day? There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. However, it’s not enough just to set up a blog to attract readership. How about 200?

Paid Content 117

Paid Content Traffic RSS Blogger 117

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

Is this blog long enough? SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus. The SEO Writing Assistant Tool is a Google Docs add-on and a WordPress extension that can quickly analyze any text online. Is this too tough for my readers to understand?

SEO 133

SEO Content Marketing SERP Case Studies 133

Envy

JUNE 29, 2022

And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. And a great way to do this is through following the best AI blogs. But distinguishing the good AI blogs from the bad can be a real challenge. AWS Machine Learning Blog. Machine Learning Mastery.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Hinge Marketing

MARCH 17, 2021

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging? Despite a few eulogies written about it, a guest blogging strategy continues to offer benefits any subject matter expert wants: Raising your profile as a thought leader.

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

ClearVoice

SEPTEMBER 13, 2022

While Google may favor established websites like Wikipedia in their search engine results, there are still plenty of ways for your website to rank for a popular keyword. In this article, we answer some of the most common questions associated with keyword research and ranking for keywords in organic searches. Answer the Public.

Lead Scoring 96

Lead Scoring Lead Ranking Keywords Google 96

Scoop.it

SEPTEMBER 16, 2022

Let’s break down 5 ways to curate content and keep your blog fresh. One of the easiest ways to curate content regularly is to create a “list” or blog listicle of current topics, blog posts, or things you think your readers will be interested in. Then you can bump that blog post or list back to the top of your content stream.

Curation 98

Curation Content Blogger High Quality Lead 98

ClearVoice

APRIL 25, 2022

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Valasys

MARCH 5, 2024

Every business needs a website, which is a portal to the digital world and one important aspect is online visibility; take Google as an example, the number one search engine that millions of consumers use to source products and services. There are free online applications that will create a sitemap and you can save it in several formats.

Google 40

Google Marketing Websites Business Marketing Agencies 1 40

Circle Studio

DECEMBER 22, 2019

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2019. . These posts are indicative of our blog’s mission to be the go-to resource for marketing best practices and information for both clients and prospects. Read Article. Read Article. Read Article. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

ClearVoice

NOVEMBER 28, 2022

Understanding the latest blog trends, content marketing trends, and more is critical to success. Each year content blog trends will either remain the same or shift to new avenues. Identifying what has worked and hasn’t worked on your blog will help you create the most effective content for your business.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

ClearVoice

SEPTEMBER 3, 2021

What are Google sitelinks? Google sitelinks are links that appear underneath a search result to your content. Google sitelinks appear underneath a search result as two, four, or six links to other content on your site. The same goes for Google ads. What are Google sitelinks? Enter sitelinks. Enter sitelinks.

Google 87

Google Click Rate Display Paid Search Agency 87