Writing on the Web

FEBRUARY 7, 2011

Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? You will burn yourself out, and your business will suffer – even if you enjoy doing the writing. Currently, you write three blog posts a week.

Business Blogging 100

Business Blogging Business Blogger Digg 100

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. Casie Gillette.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Webbiquity

JANUARY 22, 2014

The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.).

PageRank 100

PageRank Link Building Lead Scoring Lead Ranking 100

Webbiquity

APRIL 4, 2019

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. Here are some tips to harness that power like a publisher: Establish a position, a style and a voice.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. That’s branding.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Go Beyond SEO

DECEMBER 20, 2018

After all, 85% of people hit the internet when they’re looking for local businesses, so a strong online presence goes a long way. For a more effective and revenue-boosting strategy, check out these law firm marketing tips. Law Firm Marketing Tips for Your Digital Strategy. Blog and Blog Well. Get On Camera.

Planning 79

Planning Social Media Marketing & Strategy SEO 79

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Go Beyond SEO

DECEMBER 20, 2018

After all, 85% of people hit the internet when they’re looking for local businesses, so a strong online presence goes a long way. For a more effective and revenue-boosting strategy, check out these law firm marketing tips. Law Firm Marketing Tips for Your Digital Strategy. Blog and Blog Well. Get On Camera.

Planning 68

Planning Social Media Marketing & Strategy SEO 68

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

LeadSquared

JANUARY 28, 2016

You’re pouring over this article eagerly, waiting to catch a marketing gem (“create killer content”, “have a personal voice”), that will finally, finally (sigh) transform the fate of your blog. However, I do not have any tips, ideas or full-blown strategies to take you to overnight success. Yet again, your hopes are up.

Traffic 52

Traffic Thought Leadership Lead Scoring Lead Ranking 52

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Hubspot

APRIL 13, 2011

Blogging is often overlooked for other flashier social media marketing options like Facebook and Twitter. However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Writing on the Web

DECEMBER 26, 2012

Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Feed the hungry search engine and it should repay your generosity with an increased number of visitors. Kick off your search for a professional writer at: oDesk.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

SmartBug Media

JANUARY 23, 2019

This action keeps search engines like Google busy. In fact, Google processes more than 336 million search queries in just one hour. So how do you attract people looking for help relevant to your business? In 13 months, this site page received over 16,500 visits from search engines.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

PureB2B

AUGUST 21, 2016

Here are a few tips to help maximize the positive results of content syndication. These readers could potentially become a regular part of your blog readership, and you’d be increasing your thought leadership with readers who have not heard of your brand yet. Syndicate Your Content for Free. Before You Go.

Tips 48

Tips Content Cable Thought Leadership 48

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Why You Should Blog for Your Business. Blogging can help you generate leads. Know Your Goal.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. This is a common feeling. (I

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Content Marketing Institute

JANUARY 15, 2018

Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). Blog posts that just sum up what you can find through Google searches. If all your blog post does is tell me the same information I can find through a simple Google search, then it’s (weak).

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

Hubspot

JULY 23, 2010

People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Focus on the "who" of your blog.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Hubspot

JULY 10, 2019

Marketing to businesses is very different than marketing to individual consumers. By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. There are plenty of easy ways to grow your email list.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

ClearVoice

MAY 26, 2022

Are they unsure about how to handle a problem that your business addresses? Are they searching for solutions just like what you sell? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. How to Start a Blog: The Set Up. Let’s dive in.

Paid Search Agency 297

Paid Search Agency Companies RSS Ad Frequency 297

Hubspot

NOVEMBER 1, 2010

Starting to feel the daily grind of blogging? If you're a business blogger who is trying to make the most of your blog by regularly cranking out content, chances are you're familiar with the pressure. Author: John Jantsch on Duct Tape Marketing Blog. Author: Stephan Spencer on Search Engine Land.

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28

Hubspot

MARCH 28, 2019

Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. 7 Email Lead Capture Strategies in 2019.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

SEPTEMBER 6, 2010

Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. In this week's top inbound marketing article, Chris Brogan shares some simple steps you can take to turn the traffic you're getting into coveted leads and sales. Author: Joe Hall on Search Engine Land.

Inbound Marketing 28

Inbound Marketing Traffic Planning Paid Search Agency 28

Webbiquity

JANUARY 30, 2012

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. How did WordPress emerge as the leading blog platform? What are some techniques, beyond the obvious, for search-optimizing WordPress content? WordPress Guides and Commentary.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Hubspot

MAY 10, 2010

Whether you're talking about location-based , mobile, local search, or geo-marketing, the ability to segment your message by location is one of the newest developments in marketing. His main point is that geo-marketing gives small and medium sized businesses (not just large companies) a powerful new opportunity.

Inbound Marketing 28

Inbound Marketing Work Management Spyware Marketing Management 28

Hubspot

JANUARY 10, 2011

Online tools like blogs, Twitter and Facebook have made it easier for people to share with one another, but they don’t necessarily make the Web social. Would you take a sign for your business and put it in the front yard of someone you don’t know? No, a credible business wouldn’t do that.

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. That’s great, but what does it have to do with search marketing? There is no editorial calendar or story board in place with 99% of blogs. Just like tip #1.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

OCTOBER 26, 2010

A blog is an important asset to any business. But you can only reap these benefits if you can actually get visitors to your blog. But here are some simple strategies you can apply to each of your blog posts that will make your blog traffic soar quickly. Make Your Blog Title Interesting and Engaging.

RSS 28

RSS Keywords Tagging Webinar Metrics 28

KoMarketing Associates

MAY 24, 2012

places that your errant C-level exec might actually be searching in the middle of the night: business blogs, periodicals, and specialized forums). They may be reading a movie review or an article, your retargeted ads will serve those ever important reminders no matter where their interests lie. 2) Retarget Your Fans.

B2B Marketing 120

B2B Marketing Marketing Management Sales Qualified Leads Allocation 120