ClearVoice

JUNE 14, 2022

Especially if you’re creating B2B content intended to strengthen your brand, conversions, and sales. Keep reading to learn how to write engaging blog posts that support your business, the different kinds of blogs, and key strategies you can use to write effective B2B blog content. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. For example, it shows your on-site visitors that you have a living resource where you share knowledge, tips, and advice on various topics within your industry. Companies that maintain a blog receive 97% more links to their website. If not (shame on you!),

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Webbiquity

OCTOBER 5, 2012

and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date. What are the best ways to use Twitter for business?

PR 100

PR Stats Social Media Twitter 100

ConvertKit

OCTOBER 30, 2018

It’s one of the easiest and most natural ways to monetize your blog. So how do you make money with your blog using the Amazon affiliate program? So if you recommend a toy and the reader purchases the toy, a bike, and a new computer, you get a small percentage of that entire sale! Add your affiliate link into your blog post.

Amazon 71

Amazon Blogger Marketing Analytics Tools Intent 71

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Boost Your SEO.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Writing on the Web

AUGUST 13, 2014

Why can’t we have a report for our blogs? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. Articles…56%. Is it: Sales. Phone calls and lead generations. Subscriptions.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

MARCH 18, 2015

Most marketers dream about the day their blog has "made it.". Maybe it''s when we reach a certain traffic or lead goal. Or maybe, it''s when your blog makes a "blogs to watch" roundup. To learn what made the top blogs on the list so successful, we reached out to some of the marketers who run them. Click to Tweet].

Paid Search Agency 28

Paid Search Agency Tips Companies Lead Scoring 28

Writing on the Web

DECEMBER 26, 2012

Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. Your readership will increase as a natural result, which in turn leads to increased sales activity.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Then follow up with building trusting relationships with your readers that lead to sales.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. More SaaS Articles : * Is Netflix a SaaS? Tomasz Tunguz. Lincoln Murphy. David Skok. Jason Lemkin. Dave Kellog.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Hubspot

MARCH 28, 2019

Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. Ask, “what’s in it for me?”.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Hubspot

JULY 10, 2019

Marketing to businesses is very different than marketing to individual consumers. By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. Purchase Purpose. Are you one of them? You should be.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

ClearVoice

MAY 26, 2022

Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general. Maybe most of your business comes from referrals. Or your sales team does the majority of the selling legwork.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

KoMarketing Associates

MAY 24, 2012

places that your errant C-level exec might actually be searching in the middle of the night: business blogs, periodicals, and specialized forums). They may be reading a movie review or an article, your retargeted ads will serve those ever important reminders no matter where their interests lie. 2) Retarget Your Fans.

B2B Marketing 120

B2B Marketing Marketing Management Sales Qualified Leads Allocation 120

Hubspot

SEPTEMBER 6, 2010

Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. In your case, turning traffic into leads and ultimately sales is where it's at. How to Convert Traffic to a Sale. How to Convert Traffic to a Sale. Author: Joe Hall on Search Engine Land.

Inbound Marketing 28

Inbound Marketing Traffic Planning Paid Search Agency 28

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. How to Start a Blog: The Set Up. Let’s dive in.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

JUNE 23, 2011

You already know that creating quality content helps drive traffic to your web site, which in turn creates more leads. However, you might be all too familiar with the pressure that comes with blogging: the pressure to come up with remarkable and appealing content on a regular basis. Blatant sales messages are a major turn-off.

Tips 28

Tips Opinions Statistics Ideal Customer Profiles 28

Hubspot

JANUARY 27, 2011

Keeping the blog articles flowing on a consistent basis can be difficult. Get creative and blog about current events, trends, local news, celebrities, and even the weather! Get with the times to get more blog visitors. Blogging about news and current events helps demonstrate that you are at the pulse of your industry.

Blogger 28

Blogger Lead Scoring Lead Ranking Trends 28

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

JULY 9, 2012

Even if you love to write, building out a quality blog post when you've got a list of other to-dos and a set of meetings breaking up your day can be overwhelming. In fact, it's the most common response we hear from companies about the difficulty of blogging. See how poetic blogging can be?), Good blog ideas are concrete.

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Online Marketing Institute

JANUARY 4, 2011

KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. What sets this blog apart is the transparency it offers to Zappos.com customers.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Valasys

JULY 19, 2021

Moreover, if you have got a brick-and-mortar business, you’ll be facing fierce competition from offline, as well as, online businesses. Therefore, I will be discussing some such killer marketing tips that can help grow your business. As a matter of fact, all these killer marketing tips are simple and easy to follow.

Tips 52

Tips Planning Business Paid Search Agency 52

Industrial Marketing Today

JULY 23, 2010

That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Is SEO a DiY (do-it-yourself) job?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

WebMarketCentral

SEPTEMBER 8, 2008

Which blogging platform is best for your needs? How can you more effectively convert blog readership into revenue? What SEO tactics are crucial to incorporate on your blog? Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging.

RSS 20

RSS Blogger Best Practices Business 20

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

MARCH 24, 2011

Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. Know this before you consider blogging as a marketing option for your business: Even though you can write a blog, doesn’t mean you should.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many off site? Sub domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

markempa

MARCH 2, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Hubspot

FEBRUARY 1, 2011

Consider how writing a blog article, optimizing the content and sharing it effectively in social media can have the same obliterating effects for your article as sailing a red bird into a wooden board, bombing a black bird into a joint of stone pieces and spraying some blue birds into a barricade of frozen planks can have on the Pig Army.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Online Marketing Institute

DECEMBER 1, 2010

Blog Create a blog for the conference and source content from speakers and attendees. The blog can even extend beyond the conference and be used as a year-round source of information. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. Use this to your advantage.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? Landing pages , that's what!

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28