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Book Review: Smart Brevity

Webbiquity

I rarely write book reviews anymore. SEO articles that say you need 1,500 to 3,000 words on a page to rank. The book’s authors developed—over their years of experience—a formula not only for writing successful newsletters (plus local editions like Axios Twin Cities ) but one that could be applied to any type of communication.

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The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman

The Forward Observer

MKTG STINX by Bob Hoffman About the Book From the Author: There have been thousands of books and articles extolling the virtues of marketing and advertising. About the Author Bob Hoffman is the author of several best-selling books about advertising. Douglas Burdett, host of The Marketing Book Podcast.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

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How to Decide If Your Idea Should Be an E-book or a Blog Post

Contently

That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. It only works if your blog post is the tip of an iceberg.

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How Many Words Should a Blog Post Be?

Marketing Insider Group

The research is clear: A blog post should be more than 1,000 words. Of course, blog articles should only be as long as they need to be. But the fact is, when researching online, most readers want more information that a 300-word article can convey. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

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How to Decide If Your Idea Should Be an E-book or a Blog Post

Contently

That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. It only works if your blog post is the tip of an iceberg.