Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. Remember, it’s not about copying.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Square 2 Marketing

SEPTEMBER 21, 2023

In this comprehensive article, we will explore everything you need to know about AI for marketing, from its basic concepts to its practical applications and future trends. Keep in mind that we are in the early days for AI as it pertains to marketing.

Trends 106

Trends Optimization Practices Marketing 106

SEMrush

JULY 18, 2021

This is entirely due to the fact that so many businesses focus exclusively on quantity, rushing to put out a ton of SEO blog posts that end up being poor quality and yielding no positive results. When talking about content marketing, you’re going to hear people stress “quality over quantity” like a broken record.

SEO 142

SEO Positioning Content Marketing Content 142

Biznology

OCTOBER 11, 2017

Convert articles and blog posts to video. Your blog reflects your content marketing strategy—right down to the keywords. In the case of tech solution vendors, blogs are full of middle-of-the-funnel stuff that responds to customer concerns with a minimum of hype and marketing-speak. Beef up your video content.

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

ClearVoice

MAY 26, 2023

Is 500 words enough for a blog post? How long should a blog post be for SEO? Depending on your audience and goals, the ideal article length will vary. Wix found that the ideal blog post length is 1,500-2,500 words, with 2,450 being the sweet spot. Ideal length for various blog content types How long should a blog be?

Content Marketing 105

Content Marketing Content Advertising Agencies Paid Search Agency 105

KoMarketing Associates

DECEMBER 20, 2018

It is a smart article and it’s certainly worth a read. Being that social media is an ever-evolving space, keeping up on trends in both paid and organic is made easy by articles such as this published in Forbes. This is my favorite article of the year.It It was about language and Google’s understanding of language.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. Our Favorite Posts & Articles from 2015.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

DECEMBER 22, 2015

Here is a look back at some of our favorite blog posts and articles from 2015. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. Not an article per say but a Twitter update that inspired me. From Jeremy Krantz.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. Our Favorite Posts & Articles from 2015.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Marketing Insider Group

DECEMBER 18, 2017

No longer viewed as ‘just a blog,’ content is being created, curated and delivered in creative, innovative and engaging ways through dozens of platforms, from brilliant videos to inspiring live […]. The post Top 10 Content Marketing Articles of 2017 appeared first on Marketing Insider Group.

Content Marketing 206

Content Marketing Curation Content Creativity 206

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. The Top 25 Must-Bookmark Sales Blogs. Here are our 25 picks for best sales blogs.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. Of course, blog articles should only be as long as they need to be. But the fact is, when researching online, most readers want more information that a 300-word article can convey. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

Lead Scoring 283

Lead Scoring Lead Ranking Paid Search Agency Keywords 283

Marketing Insider Group

AUGUST 30, 2017

Writing articles for the corporate blog is a pain sometimes. Find a creative idea, write a compelling article, choose an appropriate image — your daily plan. The post How to write the article people want to share appeared first on Marketing Insider Group. Especially, when you write posts on the similar topic every day.

Planning 213

Planning Creativity Social Media Marketing 213

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. We say yes!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Industrial Marketing Today

OCTOBER 20, 2021

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources for industrial blogging. Please click on the headline to read the full article. The problem is not. The problem is not.

Resources 163

Resources Marketing Websites Paid Search Agency Content Marketing 163

Top Rank Marketing

JANUARY 8, 2024

What were the top B2B marketing articles that were published on the TopRank Marketing blog over the past year? As we enter 2024, we wanted to take time to share our top 10 articles of the past year — each filled with insights, best practices, research, examples, and a humanizing look at the future.

Marketing & Strategy 114

Marketing & Strategy Best Practices Inbound Marketing Content 114

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

SmartBug Media

JUNE 7, 2019

An introduction might not be the most informative part of your inbound marketing blog article, but it might just be the most important. On top of that, people are increasingly bombarded on their smartphones and desktops with notifications featuring articles from social media feeds, websites, apps, and a gazillion other channels.

Inbound Marketing 73

Inbound Marketing Phishing Thought Leadership Stats 73

SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. Blog copy should be as original as possible. An organization that emphasizes its authority shouldn’t be wishy-washy with its blog articles. This is another best practice writers often overlook.

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

RebelMouse

SEPTEMBER 8, 2022

This article was originally posted on the Chartbeat blog. Facebook Instant Article Traffic Has Declined in Recent Months. Is There an Optimal Article Length? We regularly field questions from our customers about how their data compares to global referral and engagement patterns.

Traffic 89

Traffic Facebook Privacy Custom Publishing 89

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” This article aims to guide you through the all top B2B marketing blogs that are guide our thinkings, share expert tips, and shape the industry today.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Ahrefs

NOVEMBER 23, 2023

Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain. You can think of a … Read more ›

Generation 110

Generation Content Traffic Process 110

Golden Spiral

AUGUST 7, 2020

In that spirit, we've compiled the top eight most read Golden Spiral blog posts of 2019. At the end of every year, hundreds of lists are published looking back at the incredible, odd, shocking, and newsworthy happenings of the last 12 months.

B2B Marketing 71

B2B Marketing B2B Marketing Content 71

CopyBlogger

JULY 14, 2022

The post How to Pitch an Article (and Get an Enthusiastic Response) appeared first on Copyblogger. If you want to write about anything you’d like, as often as you’d like, there’s a place for that: Your. Continue Reading.

Features 132

Features Content Marketing Content Marketing 132

Martech

JANUARY 30, 2023

Just for fun, I asked ChatGPT to write me an article for martech about how digital marketers should use ChatGPT. The language generation capabilities of ChatGPT can be used to create compelling product descriptions, blog posts, and other types of written content. Write alternate code versions (surprisingly good). Get MarTech!

Marketing AI 104

Marketing AI Blast Campaigns Copywriting Lead Ranking 104

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Top Rank Marketing

OCTOBER 27, 2023

The post Elevate B2B Marketing News Weekly Roundup: LinkedIn’s Collaborative Articles, New Trust Barometer Report & Gated Content in B2B appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Trust Marketing 108

Trust Marketing Marketing Report B2B Marketing B2B 108

Optinmonster

SEPTEMBER 12, 2023

Generating consistent and engaging blog ideas can be challenging. If you’ve ever found yourself searching for fresh blog post ideas or pondering over the most trending blog topics, you’re not alone. The quest to discover what to blog about is a universal challenge, but fear not! Virtual Reality: Beyond Gaming.

Marketing AI 98

Marketing AI Ethics Blogger Thought Leadership 98

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 94

Statistics Paid Content Stats Blogger 94

BenchmarkONE

OCTOBER 8, 2020

To help you get started, I pulled 14 of our blog articles that share SEO tips and tricks and put them right here for you to dig into. This blog post lists the various Google tools that will help you get the job done, along with why you should use them to assist your SEO strategy. All of the Google Tools Your SEO Strategy Needs.

SEO 110

SEO Advertising Agencies Paid Search Agency Lead Scoring 110

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Take care with the structure and formatting of your articles.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

The Lead Agency

JUNE 19, 2023

Blogging has become a popular way for businesses to connect with their audience and establish themselves as thought leaders in their industry. However, in order for your B2B blog to be successful, it needs to be SEO-optimised. This means that your blog needs to be written in a way that appeals to both humans and search engines.

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Optinmonster

FEBRUARY 9, 2024

Wondering how to get more blog readers? A blog is an essential tool for marketing your business , especially if you’re just starting out. It’s normal for a new blog to take some time to gain traction. Blogging is one of the best ways to attract new readers and retain an audience, no matter your industry or niche.

Tips 95

Tips Landing Pages Lock-In Lead Scoring 95

Contently

MAY 7, 2021

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. ” And listen, I get it.

Linkedin 140

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 140