The Point

NOVEMBER 28, 2011

Make the requirements simple: say, a 200-300 word article every 6 weeks. Host the newsletter as a blog. There are countless reasons to host your newsletter on a blog platform like WordPress. Use Google Alerts, social media, and your PR agency to help spot potential topics.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

SEPTEMBER 9, 2014

A quick Web search yields dozens of blog posts and articles on the topic, many quoting the same source, a Doctor Jeffrey Lant and his “Rule of Seven,” a rule that states: “You must contact your buyers a minimum of seven times in an 18-month period for them to remember you.”.

Demand Generation Agencies 100

Demand Generation Agencies Validation Demand Generation Rules 100

The Point

MAY 30, 2014

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Today, that value may be in the form of a winning subject line, the title for a blog post, or an inventive way to repurpose old content.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

The Point

MARCH 13, 2013

This article originally appeared as a guest post on Optify’s Lead Generation Software Blog. Offers that require less of a commitment – a Webinar, or video, or case study – can help move that prospect one small step further along the sales process (and identify him or her as a candidate for further nurturing.).

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100

The Point

SEPTEMBER 30, 2022

Examples include ebooks, videos, case studies, recorded Webinars, and blog posts. A white paper can be a short blog post. Guest blog in an industry publication. A big thank-you to Spear’s SEO & Social Media maestro, Robin Kavanagh, for her help with this article. Webinars become a series of video clips.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

The Point

JANUARY 30, 2018

In a recent article on LinkedIn that I highly recommend for any tech entrepreneur, Jason Seeba and Ashu Garg spell out the key priorities, milestones, and pitfalls for early-stage companies seeking to acquire customers. Their article inspired me to reflect on some of the start-ups that our agency has worked with over the years.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

The Point

FEBRUARY 23, 2016

Survey results can be repackaged and repurposed in multiple ways: survey reports, infographics, podcasts, Webcasts, blog posts, tweets, etc. (in – a blog post summarizing the findings (with the same call to action). in marketing parlance, surveys have “legs”). Be controversial.

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100