Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. He blogs at PaulGillin.com and NewspaperDeathWatch.com. Related articles. Contact information: Paul Gillin.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

FEBRUARY 24, 2011

Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever. Blogs Are the New Trade Shows. Some companies understand this.

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Paul Gillin

JUNE 18, 2013

created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes. Related articles. Indium Corp. The other 90% is informational and advisory.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. The article notes that Epson reported that revenue per visitor nearly doubled after it started including customer reviews on its site. Here’s a sampling of what I’ve been talking about.

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Case Studies Case Study Studies BtoB 50

Paul Gillin

AUGUST 20, 2013

Set measurable goals like the number of Twitter followers, number of LinkedIn connections of number of contributions to the corporate blog, then put rewards in place. Ask for a blog entry on what they like best about sales, why they came to work for your company or 10 reasons to love the local football team. Related articles.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

FEBRUARY 10, 2016

I want to be a thought leader, but I don’t have time for blogging.”. Building thought leadership – Most organizations want their executives to exhibit thought leadership, but placing articles in management magazines is both time-consuming and unpredictable. I already get more useless messages than I can handle anyway.”.

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Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JUNE 17, 2010

The community is open and fully searchable, although only registered members can submit articles and comments. Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia.

Enterprise Management 50

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Paul Gillin

MARCH 10, 2011

If the technical gurus in your organization are intimidated by the prospect of blogging, urge them to instead answer five questions per week. Cross-post new entries from the company blog or new presentations on SlideShare to appropriate groups of which you’re a member. Promote in Groups. Summarize your content and ask a question.

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Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 5, 2011

Editor & Publisher Daily – This newsletter is little more than a curation of articles from other sources, but the fact that E&P puts it together in a compact, scannable format makes it one of my most useful daily reads. It’s a prime source for my Newspaper Death Watch blog.

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Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. A monthly editorial meeting was scheduled to review blog topics and assign writers.

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BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

FEBRUARY 7, 2011

The site features numerous articles, worksheets and video tutorials about debt reduction. One popular blog, My Journey out of Debt , is written entirely by customers. CareOne discovered that customers who engaged online were far more likely to seek professional help than cold-called candidates. “It’s The Insight Dividend.

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Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 21, 2010

When I look back at my own output over the last four years – four books, 190 articles, nearly 1,000 blog entries, 300 podcasts, more than 50 webcasts and a busy speaking/training schedule – I marvel at the role that cheap and free technology has played in making me more productive.

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Product Co-Registration Webcast Work Management 50

Paul Gillin

SEPTEMBER 17, 2014

This morning I spent 45 minutes cutting an article by a technology marketer by one-third. I sat down to write this essay after reading Alexandra Samuel’s eloquent post on the HBR blog network. Content Marketing journalism marketing Alexandra Samuel Bill Blundell editing HBR blog network wall street journal' That’s reward enough.

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Paul Gillin

SEPTEMBER 6, 2011

Both are sought-after speakers and the subject of extensive Wikipedia articles. The fact that a single post on Shirky’s blog can draw more than 1,200 comments or that Andreessen’s occasional writings appear in The Wall Street Journal is of no consequence. Yet Klout says I have more influence.

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Paul Gillin

JUNE 9, 2011

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. My advice: don’t bother.

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BtoB Burn Rate Blogger Sample 50

Paul Gillin

DECEMBER 30, 2013

DNN (formerly DotNetNuke) has posted a listing infographic of the Top 10 Blogs Every B2B Marketer Should Read. In reality, I don’t blog very much at paulgillin.com anymore. Much of my recent work has appeared on the Profitecture blog. Top 10 Blogs Every B2B Marketer Should Read from DNN.'

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Blogger BtoB Paid Search Agency Companies 50

Paul Gillin

APRIL 13, 2011

Create a couple of short messages for Twitter and, a longer one for a blog or Facebook. Create an event badge (right) that speakers can embed in their blog sidebars or on their websites. Create an event blog. Post the podcasts on the conference blog and on a dedicated multimedia page on the conference website.

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Social Media Promotion Media Landing Pages 50

Paul Gillin

APRIL 28, 2011

One of my favorite angry writers is the Baltimore Sun ‘s John McIntyre, whose You Don’t Say blog should be in every writer’s RSS feed. The three feature articles I’ve cited above are fantastic examples of great writing. The more eloquent your words, the more appealing your message. I laughed out loud at that.

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Classified Ads Tips RSS Storytelling 50

Paul Gillin

FEBRUARY 20, 2013

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Interestingly, the use of blogs jumped among the Inc. are 500 blogging, compared to just 23% of the Fortune 500. 500 companies that were blogging in 2011. 500 CEOs contribute to blog content.

Social Media 50

Social Media Studies Media Linkedin 50