Everything Technology Marketing

JANUARY 10, 2010

Anne Smarty posted a great article with best practices for improving your call to action on her blog "SEO Smarty". The best offers never get consumed if your call to action doesn't convert the visitor to even get to the offer.

Trigger Marketing 100

Trigger Marketing Segmentation Planning SEO 100

Everything Technology Marketing

JANUARY 31, 2012

Thank you for following and contributing to this blog. Marketers often struggle to create magnetic content in the right formats and quantities. 3 - Focus on lead quality In the past, it was difficult to gauge lead quality and lead gen's impact on sales pipeline, so in the absence of real quality indicators, more leads were considered better.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

APRIL 17, 2011

Leading the ranking are case studies, live presentations (one could argue this is a content format as well as a channel), white papers, and online articles - these formats are most effective in engaging prospects (all other things being equal). What Content Delivery Channels Are Most Effective?

Advertising Channels 100

Advertising Channels B2B Marketing Content Marketing B2B 100