Digital B2B Marketing

JUNE 30, 2011

An organic social media presence will naturally extend to more locations, commenting on blog posts or responding to polls shared by others in the community. A great example is Tom Johansmeyer’s article, Accelerate Growth: 5 Secrets to Achieving Organic Social Media Growth. Organic social media grows out of being social.

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

OCTOBER 23, 2012

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Digital B2B Marketing

JANUARY 26, 2012

Blog posts or articles are best. Marketers are competing for attention instead of helping us focus our attention on our priorities. Here are five mistakes content marketers continue to make: Content that consumes my time. For me, live webcasts are a format of last resort. Content that isn’t mobile friendly.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Digital B2B Marketing

JUNE 16, 2011

Earlier this week, Michael Brenner outlined the future of marketing , drawing from last fall’s future of advertising article in Fast Company. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. In the future, marketing must be valuable. But that isn’t enough.

Webcast 100

Webcast Demand Generation Agencies Demand Generation Mobile Advertising 100

Digital B2B Marketing

JANUARY 19, 2012

Multiple articles point to brand pages as the solution. It pains me to write this realizing I still do not have a +1 button anywhere on this blog. Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits.

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

OCTOBER 25, 2012

For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. SAP’s top 5 articles alone have driven more than 300,000 pageviews and have been in the list of Forbes most read articles.

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

FEBRUARY 27, 2013

Create Jamie’s Blog. Jamie’s blog will be the central hub for Jamie’s perspectives. Nearly everything published will ultimately drive people back to Jamie’s blog. The blog will increasingly be discovered through search and develop its own audience. As you create this content, set it aside.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

MARCH 4, 2014

The bid-based, extremely targetable content promotion is perfect for increasing distribution of articles to specific B2B target audiences. Someone who could publish personal interest articles in the future. ” Another top comment says “Buy my book on “Why This Is Not An Article” for just $299.99.”

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

JUNE 21, 2011

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. But on most blogs (this one is an exception, why is below), there are more tweets than LinkedIn shares. The truth is, LinkedIn isn’t where we share. Sharing via LinkedIn.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

JUNE 18, 2013

By the time you’re done, you could have interviewed someone and written an article yourself, three or four times over. This approach leads quickly to two problems (and they are rampant, particularly on many blogs): Quality suffers. And if legal has concerns with the video? Easy Content Myth 3: Just Answer Questions.

Content 100

Content Opinions Video Marketing Advertising Agencies 100

Digital B2B Marketing

SEPTEMBER 6, 2011

If you are still struggling with this, there are numerous good articles available. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Continuing to do something that doesn’t work is lunacy. Let’s skip past setting goals and establishing your metrics.

Optimization 100

Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

JULY 1, 2013

Like other social ad options, Sponsored Updates will be a great way to promote content, particularly for marketers looking to promote blog posts, articles, infographics or other content that doesn’t require registration. You don’t have to look far to see the importance of content marketing in B2B. Available On a CPC Basis.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

JULY 9, 2013

Warning, sarcasm may be found dripping at additional points throughout this article. Skim your article in 15 seconds. The bar is low, the content is predictable, and the format is repeated over and over again throughout personal, professional and corporate blogs and even publications. Do you want guaranteed success too?

Content 100

Content Rules Guidelines Social Media 100

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Musatov says: March 30, 2011 at 9:28 am Thank you for the great article.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

NOVEMBER 5, 2013

For purposes of this article, this is the distinction between content curation and creation: Content curation is carefully selecting and using content from other companies and individuals. I’m sure I’ve shared more content from Michael Brenner and Mark Schaefer in the last 4 years than I have shared from my own blog.

Curation 100

Curation Content Differentiation Twitter 100