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Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. shift in distribution.

Top-10 Biznology articles in 2015

Biznology

So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. Why aren’t you cross-blogging on Medium? The post Top-10 Biznology articles in 2015 appeared first on Biznology. Everyone loves top-ten lists. What’s Google’s strategy? 10 lessons on Walmart’s social media strategy.

7 Must Read Blogging Articles

WindMill Networking

The number of blogging resources on the web is astounding. quick search for blogging returns 120 million results in Google. You want to start a blog, but you don’t know where and how to begin. Dave Schneider contributes a monthly column on Blogging. He writes about blogging for businesses, entrepreneurship, and has a love for travel, having visited over 40 countries. Must Read Blogging Articles by Dave Schneider - Maximize Social Business. BloggingSo where do you begin? It’s a tough question, and one I get all the time. Author information.

Our Favorite Blog Posts & Articles for 2015

KoMarketing Associates

Here is a look back at some of our favorite blog posts and articles from 2015. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. This article makes you realize that we have to be prepared for the Mobile shift coming up, where the U.S. From Casie Gillette.

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B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Top 10 LinkedIn Pulse Article of 2015

B2B Marketing Insider

Over a million professionals have published a blog on LinkedIn, according to LinkedIn’s executive editor Daniel Roth. The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group. These individuals publish more than 130,000 posts every week on LinkedIn. Nearly 50% of all readers are in leadership roles, including CEOs, VPs and managers, across 21 industries and 9 countries. And this number is expected to go […]. Content Marketing

2 Sure-Fire Ways to Inspire Your Blog Writing

Writing on the Web

A few years ago I polled readers and asked what their biggest blogging challenge is. Does your blog writing lack inspiration? What can a blogger blog about to other bloggers? Here are two ways you can side-step fear and doubt, and write frequent, consistent quality posts and develop a blogging habit that will grow your abilities over time. Nobody starts out writing well.

Business Blog Writing: How to Avoid Time-Suck

Writing on the Web

How do you avoid time-sucking traps when it comes to blog writing ? You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. Ninety minutes later, you still haven’t started a new blog post. Last week I wrote about two ways to inspire your blog writing , going outside and going inside. Newsletter articles.

Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year. The Best Marketing Blogs of 2015. ABM Blogs.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Content Marketing Tip: Start with Ready-to-Publish Articles

Writing on the Web

great way to short-cut the time needed to research, write and publish  quality online content  is to find a good writer to supply articles. For example, as a former executive coach and psychologist, I  write for other  coaches and consultants who are too busy with clients to write their own newsletters and blogs. Tell them why this article and these ideas are important to them.

How Facebook Instant Articles Could Change the Game for Content Marketing

Modern B2B Marketing

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. This blog will take a look at whether Instant Articles applies to brands and content marketers, and what this change might mean for them.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. There are many ways to build thought leadership such as publishing articles, blog posts — either as a guest or on your own blog, public speaking at prominent industry events and being quoted frequently in trade publications. He was talking about his long journey in convincing upper management about the value of starting a business blog. What is thought leadership? Moore

Pinterest Announces Rich Pins for Articles

Hubspot

Now, Pinterest is going to let you start pinning articles. What You Need to Know About Pinterest''s New "Article" Pins. Pinterest''s article pins are just what they sound like -- pins for, you know, articles. those awesome blog articles you''re always writing! Now you might be saying to yourself, "Self, I used to pin my articles on Pinterest, anyway.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Our Favorite Online Marketing Blog Posts and Articles of 2014

KoMarketing Associates

Here is a look back at some of the articles and blog posts that influenced our team members this past year. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. BuzzSumo looked at the social share counts of 100 million articles to figure out what makes a piece more share-worthy. You can see more of the posts, articles, and information Casie likes on  Twitter , Google+  and  LinkedIn  and read her blog posts here. This article breaks down how to do on-page SEO really well in today’s environment. From Casie Gillette.

This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising

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Next, we’re not surprised that 20 big publishers are having trouble generating revenue from Facebook Instant Articles. Rants and raves include a seminal book on business strategy and an article that claims to highlight examples of content marketing – only many of them aren’t. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

Tips on Writing a Great Blog Post:Give it a Rest

Writing on the Web

But I’m having trouble with my blog writing.  So I pull out my bag of great blog post tricks, and determine where I’m stuck in the process.  As I mentioned in my last blog post , Graham Wallas observed that creative solutions appear sequentially: Preparation => Incubation => Illumination => Implementation. It’s why you’re writing the blog post.

This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article

Junta 42

In this week’s episode of This Old Marketing, Robert and I explore the wisdom behind Contently’s recent acquisition of Docalytics, and we discuss the pros and cons of Facebook’s decision to open up Instant Articles to everyone. Rants and raves include a resurgence of popularity for e-newsletters and Robert’s tutorial on how to write a “Content Marketing Is Dead” article.

Here’s Why Infographics Outperform Blog Posts

Contently

Blog post fatigue. Many brands currently invest in content , but most tend to fixate on one format: the blog post. Over the past year, more than 60 percent of Contently clients were exclusively producing blog posts, which is an unhealthy figure. But a content plan with only blog posts is like a diet that consists solely of bananas. versus $1.77 for a blog post.

Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing

Hubspot

Last week, Facebook made a big announcement : the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously. Let me show you what I mean.

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The Secret to Trashing Your Boring Blog Post Title For Something That Actually Gets Clicked

Haley Marketing

And.their article titles are extremely catchy, forcing you to click and read more. Guide to Improving Your Blog Article Titles. As a publisher, you’re not only fighting against other staffing firms to break through the content clutter, but also every other company and individual that is posting content on their blog. Blogging with Haley Marketing Group.

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. Got a well-written business blog, but a shortage of readers?

Five Ways to Draw Traffic to a Blog Post

Webbiquity

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Here are five methods you can use to get your blog posts more exposure amongst your audience and beyond.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Support existing keyword targets by providing cross-links through new blog posts generated. Related Blog Posts & Articles.

6 Tips for Encouraging Your Team to Blog

Webbiquity

However, some employees might avoid blogging because they doubt their own writing skills, aren’t sure what to write about, or simply don’t have the time. You can show your team that contributing to the company blog doesn’t have to be a daunting task. Their blog material can come from old projects they have completed or a bit of industry news they find interesting.

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8 Elements of the Perfect Blog Post

B2B Marketing Traction

What does a perfect blog post look like? recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. Shortened Lines of Text at the Beginning of the Blog.

9 Tips to Spot Amazing Article Writers

Writtent

Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche. If you’re currently on the lookout to hire an experienced, top-quality writer but can’t seem to find one by yourself, then you’re reading the right blog posts. Frequent Multi-Author Blogs. Contact Your Favorite Bloggers.

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Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook. Facebook. 1.       Use the networked blogs application. Blog this on Blogger. Yikes!

How Much Should Sponsored Articles Really Cost? [New Data]

Hubspot

Sponsored articles are one of the new shiny new objects in the content marketing world. Sitting at the intersection of editorial thought leadership and native advertising, sponsored articles have only recently risen to prominence as a tactic worthy of garnering a share of marketing budgets. Everything else was classified as a blog. What Should Sponsored Articles on Blogs Cost?

Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook

Hubspot

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Are Instant Articles going to kill websites? Maybe. Here's why. Smart Move for Facebook.

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. And for a while, it was good, because I followed the ‘proven’ formula of the wise ones that made money teaching others how to make money with blogging.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. It’s motivation to keep my blog posts fresh and interesting.

7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

We have all seen the lackluster corporate blog. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be. This blog doesn’t develop an audience. Social Media blog blogging

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Content Marketing Tip: Use Ready-to-Publish Articles

Writing on the Web

great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. For example, as a former executive coach and psychologist, I write for other coaches and consultants who are too busy with clients to write their own newsletters and blogs. Tell them why this article and these ideas are important to them.

Beyond the Blog

Contently

Reaching the 99 percent, Busk knows, means doing more than just posting on your blog. As soon as Facebook opens up its Instant Articles technology to brands this spring, Coca-Cola will be on there as well. Instant Articles’ incredibly fast load times have made the feature a favorite among Facebook’s 1.6 Media Social Blog FeaturedTake “content marketing.”

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Top 5 Content Marketing Articles of 2011

Junta 42

It’s been a tradition on this blog to review the best content marketing articles/posts from the past year.  To be fair, we do this completely based on traffic to each post. I’ve been covering the content marketing industry via this blog since April 26, 2007 ( my first post ). And now, your most popular content marketing articles over the past year.

7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

Webbiquity

That’s why a regularly maintained blog is a must-have for every business. Anyone can start a blog for their business. Blogs are hard work. Unfortunately, many people become discouraged and abandon their blogs in frustration. If you want to build your blog readership, you have to publish content consistently. When you start your blog, create a posting schedule.

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Optimize your blog for search? Stop It!