B2B Memes

NOVEMBER 8, 2010

Sadly, the only thing that made this story go viral was the editor’s response: “But honestly Monica, the web is considered ‘public domain’ and you should be happy we just didn’t ‘lift’ your whole article and put someone else’s name on it! Tags: Ethics blogging magazines. Often that copying will be to your benefit.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

APRIL 13, 2011

I doubt that the writer really objects to the authorized collecting and reprinting of articles: Reader’s Digest popularized that concept nearly a century ago, and until recently, at least, plenty of subscribers seemed to like the idea. That would indeed be distasteful; in fact, it would be theft. But this is not what aggregation is about.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

NOVEMBER 17, 2011

Yes, it may just be me or my desperation for a topic in this month of mandatory daily blogging. But what has me worried is my oddly sour reaction to this Folio article on magazine design. ” The articles might have been pretty good—but I don’t know. Ask me tomorrow and I may feel more hopeful.

RSS 100

RSS Paper Advertising Mediums Design 100

B2B Memes

MARCH 1, 2012

As I explained in the blog entry announcing the challenge , I had a variety of reasons for undertaking it. Unlike my previous challenge to publish one blog post a day in November, I didn’t quite achieve my goal this time. First, I’ve found that tweeting about articles and other Web content is a good way to keep track of them.

Twitter 100

Twitter Promotion Conversion Course 100

B2B Memes

OCTOBER 29, 2010

Back in July, I wrote in this blog about how Reader, a new feature in Apple’s Safari browser, called attention to the proliferation of clutter in most Web page layouts. But I was heartened this week to read an article on The Media Briefing that suggests a much stronger corrective is on the horizon. It was, admittedly, a faint hope.

Design 100

Design Peer-to-peer Mobile Advertising Tagging 100

B2B Memes

JUNE 26, 2012

I also agree with the idea that reusing bits of your previously published work in new articles is pretty lame. The controversy began with the Romenesko story last week that in a number of blog posts for the New Yorker , Lehrer had reused some paragraphs he had written for an earlier article in the Wall Street Journal.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

MARCH 29, 2011

Thanks to Scott Preusser and his brand-new blog, I didn’t have to search far or long to find useful infographic resources. The articles and resources Alcorn cites are enormously informative, but almost too much so. One mentioned in Alcorn’s article is Creately. Another, which I used to generate the flowchart here, is Gliffy.

Tips 100

Tips Effectiveness Copyright Rules 100

B2B Memes

SEPTEMBER 24, 2010

A while back, I spent a few idle hours trying to explore the archives of Jeff Jarvis’s BuzzMachine blog, in search of some legendary Dell Hell and early insights from the master. As Laporte put it, and Carr quoted sympathetically, “I should have been posting [on his blog] all along. But can even blogs reliably preserve the past?

Paper 100

Paper Television marketing CAN-SPAM Buzz 100

B2B Memes

SEPTEMBER 22, 2010

Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”. Your latest tweet and comment on Facebook and most recent blog post? I don’t hire anyone that doesn’t blog.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

NOVEMBER 16, 2011

.” Because his objections are too good too leave in the obscurity of a comment on a week-old entry, and because my MUD obligations limit the amount of time I can spend on this blog, I’m addressing his comment in today’s post. When an article was contained within a print magazine, the context was enough to brand the content.

RSS 100

RSS Content Brand Identity Branding 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

OCTOBER 19, 2011

Last week journalism professor Matt Waite wrote a blog post worrying about the typical defeatist reaction of journalism students when faced with a coding challenge, whether in HTML, JavaScript, or other language: “I can’t do this,” they tell him. Waite’s blog post, however, wasn’t about veteran editors but about the journalists of the future.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

JANUARY 29, 2011

But bad writing and reporting are readily found both on and off the Internet, from personal blogs to city papers. In a New Yorker article on Darryl Issa , author Ryan Lizza describes how Issa’s spokesman, Kurt Bardella, manages the congressman’s image. They’re throwing any crap they can online to get those treasured pageviews.”.

Content 100

Content Press Opt-out Blogger 100

B2B Memes

MARCH 26, 2010

magazine, Joel Spolsky blogged about his experience in the magazine world. Every article I submitted was extensively rewritten in the house style by a very talented editor, Mike Hofman. Spolsky’s observation illustrates a key difference between traditional publishing and blogging. Blogging is about speaking.

Social Media 100

Social Media SIC Media Wiki 100

B2B Memes

MARCH 11, 2011

One is BNA Tax Management editor and former ASBPE president Steven Roll, with whom I spoke last week (you can hear some of our conversation on his latest blog post ). Because of this, I manage the RD+B account as the place for news, events, articles, reaching out to readers, listening to readers, etc. It’s very fluid.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

MARCH 6, 2012

In a compelling article yesterday, Ars Technica writer Nate Anderson told the story of how the owner of a Spanish campground has struggled to get Google to de-emphasize search results for the camp. As Rebecca Hoffman happened to remind me yesterday by linking to it from her blog , I wrote last June about the problem of malignant typos.

Comparison 100

Comparison Blogger Cost Demand 100

B2B Memes

JUNE 24, 2011

A recent example, for me, is Frédéric Filloux’s critique earlier this month of a Jeff Jarvis blog post on the status of the article in journalism. For the reader, they are indications that the writer’s argument might not be trustworthy. In my opinion, Filloux simply gets it wrong.

Class 100

Class Press Opinions Paper 100

B2B Memes

MARCH 8, 2010

Make the transition, as one CJR respondent put it, “from a print publication supplemented with online articles to an online publication supplemented with print editions.&# pick the strongest articles to appear in print.&#. Editors, a word to the wise. Just jump in and start training yourself.

Media 100

Media Training Work Management Customer Surveys 100

B2B Memes

JUNE 2, 2011

A spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. think of the article not as the goal of journalism but as a value-added luxury or as a byproduct of the process.”. Those items are still essential to the craft.

Aggregators 100

Aggregators Lead Ranking Conference Twitter 100

B2B Memes

FEBRUARY 1, 2012

Last November, I challenged myself to write a blog post a day. As one Douglas Ferguson of the College of Charleston commented in reply to the MediaPost article cited above, Defining “activity” by messages “sent” is misleading. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals.

Twitter 100

Twitter Broadcasting Rules Youtube 100

B2B Memes

OCTOBER 4, 2012

It is now a constantly shifting group of people that changes with every new article and every new keyword. 30 Lessons from 30 Blog Posts in 30 Days. Second, publishers have to rethink their idea of their audience. It’s not 20,000 subscribers assigned to one of six demographic categories (and it never was).

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

It is now a constantly shifting group of people that changes with every new article and every new keyword. 30 Lessons from 30 Blog Posts in 30 Days. Second, publishers have to rethink their idea of their audience. It’s not 20,000 subscribers assigned to one of six demographic categories (and it never was).

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

APRIL 26, 2012

In an earlier article on Flock’s first corrected story last December, Pexton focused similarly on failures involving the human element. On The Awl , Trevor Butterworth says WaPo is more at fault. What caught my eye in this story, though, was a different kind of failure, one involving not reporters or editors, but the tools they use.

Tools 100

Tools Ethics Aggregators Blogger 100

B2B Memes

DECEMBER 2, 2010

In a typical day, I read all or part of 25 to 30 blog posts on B2B communications and journalism. It is designed specifically for an informal approach to writing, one that, like so many blog posts, typically begins with “anecdotal leads that hook the reader.” (Yes, you’ve just read my nut graph.). So far so good. But they should.

Blogger 100

Blogger Design B2B Leads 100

B2B Memes

JUNE 7, 2011

There’s wide agreement in the blogging world about the benefits of guest posts, both for the guest blogger and the blog owner. As I explain below, the moment you accept an article, you’ve already started to edit it. If you plan to use guest posts on your blog, you should publish submission guidelines. Give fair warning.

Blogger 100

Blogger Guidelines Tips Ethics 100

B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. We used to call it “blogging,” but it’s become a bit more complex than that now. I know precious few journalists still who have really got their head around this concept.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

APRIL 9, 2012

As Joel Friedlander says, explaining why he plunks a large photo into the top of every post on his blog, “it’s a given: blog articles attract more interest with photographs and other images.” ” Pinterest only intensifies this need for images.

Blogger 100

Blogger Social Networks Facebook Design 100

B2B Memes

AUGUST 12, 2011

What piqued my curiosity was a blog post earlier this week by Colin Owens called “Finding the Value of Engagement on Twitter.” Tweets or retweets that link to the editor’s own articles or other content from the publisher’s brands. There’s no authoritative answer that I know of. Curatorial. Conversational.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

OCTOBER 21, 2011

In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. So in times gone by, Kinsman’s article, like its predecessor last June (“Six Things B-to-B Editors, Designers Can Learn From Consumer Magazines”) would have seemed vital. B2B Blog Posts of the Week.

B to B 100

B to B Media B2B Ethics 100

B2B Memes

JULY 14, 2010

In an article published last weekend on Mashable, Sarah Kessler asked the question, “ Can Robots Run the News? This balance seems to be what Yahoo VP of Media Jimmy Pitaro is after in the company’s news blog, The Upshot. It’s an important question not just for journalists, but for anyone who creates or curates content on the Web.

Curation 100

Curation Tagging Search Marketing Media 100