ANNUITAS

MARCH 24, 2015

While there are plenty of articles, blogs and speeches given on the need for marketing to demonstrate ROI and drive pipeline and revenue, the reality is that most marketers have never been trained to measure the quantitative value of their marketing or demonstrating the Net Present Value (NPV) of their marketing activities.

Forrester 100

Forrester CMO Marketing Report ROI 100

ANNUITAS

FEBRUARY 12, 2015

According to a recent article in Entrepreneur Why Smart Online Marketing is About Help, Not Hype the key to being a successful online marketer is being helpful. Blog buyer-centric demand generation program Demand Generation Strategy tactics' It is certainly not because we aren’t trying enough tactics and running enough campaigns.

Tactics 100

Tactics Demand Generation Webinar Metrics Demand 100

ANNUITAS

AUGUST 16, 2016

I spent long hours engaged in online courses and reading any and every article, eBook, or white paper that detailed how to be the best-of-the-best. Although I didn’t have any experience in marketing automation, email marketing, or any of the related technologies, I drank up any information I could on these new subjects.

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

ANNUITAS

SEPTEMBER 1, 2015

Several more searches on key terms led me to a manufacturers website as well as some good consumer blogs. According to recent articles and blogs the best approach to a B2B demand generation program is mono-channel. A few days later, I went to Edmunds.com to further my research, as I wanted an independent review.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

ANNUITAS

JULY 20, 2021

As stated in the blog post, Are You Committing Random Acts of Sales and Marketing , “quite simply, random acts of marketing require more investment and deliver less return.” To learn more about these concepts read the article, The Key to Operationalizing Go-To-Market Around Customer Journey: Conversation Track Architecture.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

ANNUITAS

JANUARY 7, 2016

I spent long hours engaged in online courses and reading any and every article, eBook, or white paper that detailed how to be the best-of-the-best. Although I didn’t have any experience in marketing automation, email marketing, or any of the related technologies, I drank up any information I could on these new subjects.

Ad Building 100

Ad Building Marketo Trade Show Marketing Automation Services 100

ANNUITAS

FEBRUARY 23, 2021

If you fall into the latter group, I strongly suggest reading one of our most popular blog posts to find out if you’re committing random acts of marketing. If you’re not sure what metrics you should be measuring, we recommend reading the article, Demand Marketing KPIs and Metrics You Need to Monitor.

Demand 130

Demand Work Management Budget Programs Planning 130

ANNUITAS

JANUARY 6, 2015

I read an article over the holiday break that spoke about how marketing automation is advancing with features, the ability to integrate and how these vendors are improving training. The author of the article made the connection between these improvements to a forecast of better Demand Generation results in 2015.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

ANNUITAS

SEPTEMBER 24, 2020

We offer more information about how to do that in the blog post, “ 8 Deeper Questions to Ask to Understand Your Buyer. ”. Learn more about optimizing your digital engagement in the article Now Is the Time to Plan Your 2021 Demand Marketing Transformation. You may also consider demographics in your segmentation. Conclusion.

Demand 113

Demand Top of Funnel Planning Digital Marketing Funnels 113

ANNUITAS

AUGUST 5, 2014

I read an article recently that discussed how content can “help push your prospects through the sales funnel.” Blog B2B Marketing Buyer''s Journey buyer-centricity buyers Content marketing strategy Corporate Executive Board sales funnel' of organizations claimed they are effective at achieving their goals.

Top of Funnel 100

Top of Funnel Forrester Marketing Funnels B2B Sales 100

ANNUITAS

MARCH 13, 2014

Recently, MarketingProfs published an article about how to hire the best marketers for your team , which got me thinking – with the different facets of demand generation and their discreet areas of expertise, what is the ideal skill set for the future? Blog Buyer 2.0

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

ANNUITAS

NOVEMBER 5, 2020

We offer advice on how to do both of these things in the article, How to Optimize Your Engagement Channel Strategy. From the insights gathered, we take that information and transform it to a three-step buyer journey that, at a high level, transitions from ‘engage’ to ‘nurture’ to ‘convert’. .

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

ANNUITAS

SEPTEMBER 6, 2016

According to a recent article in Harvard Business Review (HBR), Getting the Boss to Buy In there are a few key areas to focus on when engaging in “issue selling” and presenting new ideas to your boss and teams when suggesting change. According to the HBR article, you (managers in the middle) are in a unique position.

Buy 100

Buy Marketing Proposals CMO Organic Leads 100

ANNUITAS

SEPTEMBER 22, 2015

Last summer I wrote a blog article called The Problem with the Story You Are Telling , and it was about search. More specifically, it was about the latest (at the time) Google algorithm update – called Panda — and the impact of content quality on search engine results. Image via SearchEngineLand.com.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Analytics Tools 100

ANNUITAS

JULY 31, 2014

Each and every week there are reports, webinars and articles written on how to execute an effective “fill in the blank” campaign. Blog buyer insight Buyer persona Content Marketing Institute Content marketing strategy Demand Generation Strategy KPI' Marketers Have Traditionally And Still Do Focus on Tactics-.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Buyer Personas 100

ANNUITAS

MAY 21, 2015

A recent article on MediaPost raised the question “Are Buyer Personas a Waste of Time?” The article quoted Michael Jaschke, CEO of 48Bricks , an ad tech company, as saying, “The premise of trying to model consumer behavior based on massive amounts of data does not work.” But don’t go crazy.

Buyer Personas 100

Buyer Personas Buyer's Journey Demand Generation Demand 100

ANNUITAS

FEBRUARY 18, 2014

In his recent article, Is the CMO the Problem , my colleague Adam Needles detailed some of the issues that organizations face due to a lack of leadership at the top. Blog B2B Marketing Buyer''s Journey Change Management Demand Process Transformation demand strategy People Process Content and Technology' 4. Lack of Leadership.

Process 100

Process B2B Thought Leadership Thought Leadership Demand Generation 100

ANNUITAS

AUGUST 1, 2012

I read blogs, follow tweets and watch the MLB Network. In fact it is so prominent at the professional level that when a player does the exact opposite, writers take notice – see this article on Nick Swisher by ESPN writer Buster Olney. This article got me thinking about marketers. I check scores and stats on a daily basis.

Education 100

Education Marketing Automation Services Lead Scoring Lead Ranking 100

ANNUITAS

AUGUST 1, 2012

I read blogs, follow tweets and watch the MLB Network. In fact it is so prominent at the professional level that when a player does the exact opposite, writers take notice – see this article on Nick Swisher by ESPN writer Buster Olney. This article got me thinking about marketers. I check scores and stats on a daily basis.

Education 100

Education Marketing Automation Services Lead Scoring Lead Ranking 100

ANNUITAS

JANUARY 19, 2016

According to a 2015 article in Forbes, “Culture: Why It’s The Hottest Topic In Business Today ” describes the value of culture and how to better establish and reinforce it and why it has become a recruiting tool. So much has been written about the importance of culture in an organization.

Act-On 100

Act-On Organization Activities Marketing Strategy 100

ANNUITAS

DECEMBER 11, 2014

I have been to many conferences and read many marketing articles about having marketing get a seat at the table. Blog CMO leadership marketing investment sales and marketing alignment skills gap' I do believe that many CMOs are making great strides in advancing their leadership positions within their organizations.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

ANNUITAS

MARCH 24, 2016

Even my firm, ANNUITAS, has written a blog on what “ Flipping the Funnel” means to us. There have been many who have written articles or from the stage discussed the concept of ABM as if it is a new concept. However, this concept is hardly a new one.

Demand Generation 100

Demand Generation Account Based Marketing ABM Demand 100

ANNUITAS

JULY 24, 2014

” The marketing technology subject is as hot as ever, with Scott Brinker co-authoring an article on the topic recently in Harvard Business Review ( The Rise of the Chief Marketing Technologist ) and Phil Fernandez (CEO, Marketo) and other technology CEOs starting a new movement focused on User-Centric IT ( IT. So what do you think?

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

MARCH 4, 2014

Forbes columnist Lisa Arthur summed it up really well in her article analyzing the prediction; “1) … marketing is becoming increasingly technology-based 2) Harnessing and mastering Big Data is now key to achieving competitive advantage, and 3) Many marketing budgets already are larger –and faster growing –than IT budgets.”.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

ANNUITAS

JUNE 16, 2015

article , research conducted by CSC reports that there will be a 4,300 percent increase in annual data generation by 2020. According to recent Forbes article, “ The Big Data Challenge: Generating Actionable Insights ” and Harvard Business Review report, marketers rely on data only 11% of the time for customer-related decisions.

Trigger Marketing 100

Trigger Marketing Marketing Report Organic Leads Relevance 100

ANNUITAS

MARCH 11, 2014

Marketing automation, CRM, web (CMS), content planning, live event tracking, social media, testing, tracking, blogging, personalization and many more are all a part of the Demand Generation Strategy mix, and technology is what enables the execution of your defined strategy. The Marketing Technologist?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

ANNUITAS

FEBRUARY 4, 2016

Not to mention, students who complete an internship are 13 percent more likely to secure full-time employment than their peers who did not intern according to the article, “What Job Statistics Say About the Value of College Internships ” via the Huffington Post.

Peer-to-peer 100

Peer-to-peer Marketing Automation Services Paid Search Agency Case Study 100

ANNUITAS

APRIL 12, 2012

What brought me to this change of mind was an article that recapped a study conducted by Columbia University’s Center on Global Brand Leadership and the New York American Marketing Association. Unfortunately, two recent reports prove us wrong demonstrating that B2B marketers are lost AT BOTH knowing what needs to be done and how to get there.

Marketing Management 100

Marketing Management B2B Sales ROI Marketing Automation 100

ANNUITAS

JANUARY 31, 2013

Most often, this content comes in the form of short videos, blog posts, articles and social media promotions. Instead, companies can attract the right leads to their content and then ultimately to their website by creating informative, digestible and buyer-centric content.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

AUGUST 23, 2016

I could not agree more with his statements made in the article about how so many organizations are using marketing automation (and many other marketing technologies) in the wrong way in an attempt to garner the attention of their buyers. He goes onto say, “I want all brands to use marketing automation.

Marketing Automation 100

Marketing Automation Automation Terms and Conditions Multi-Channel 100

ANNUITAS

APRIL 10, 2014

*This article first ran in VentureBeat on April 2, 2014. Blog buyer pain points Change Management Demand Generation Strategy Demand Process Transformation marketing automation VentureBeat' According to Raab Associates, Inc. the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

ANNUITAS

SEPTEMBER 7, 2016

Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what to expect in 2017.

Content Marketing 100

Content Marketing Content Advertising Benchmark Paid Search Agency 100

ANNUITAS

JUNE 4, 2015

In a USA Today article just last month I was reminded that the idea of persona development was created way back in the 1980s by software developer Alan Cooper, who very wisely recognized that companies needed to be looking externally to answer all of those questions. The results may surprise you.

Ideal Customer Profiles 100

Ideal Customer Profiles Blast Campaigns Conversion Rate Vendors 100

ANNUITAS

DECEMBER 1, 2015

Many organizations say they are customer-centric, but actually just develop customer-focused tactics for customer-facing groups according to a recent article in Forbes. Understand your buyers, their buying committees and focus on helping solve their problems across the organization to truly be buyer-centric. Perpetual programs-.

Buying Cycle 100

Buying Cycle Demand Generation Trigger Marketing Planning 100

ANNUITAS

NOVEMBER 17, 2015

If data fields aren’t consistent across the organization, there is a chance that vital customer or prospect data will be lost or disregarded, and may cause an opportunity to be missed according to a recent article in MarketingLand.

Cross-Selling 100

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

ANNUITAS

JUNE 7, 2016

Much has been written about the digital marketing skills gap and more than a few articles have been from ANNUITAS , however, but we still need to solve this challenge and it comes down to marketing enablement.

Budget Programs 100

Budget Programs Training Demand Generation Marketing & Strategy 100

ANNUITAS

JULY 19, 2016

A previous article provided tips on how to make sure you’re gathering the right inputs for building personas. What’s even worse is going to the trouble of lining up customer and prospect interviews and wasting that precious resource by not asking the right questions or not listening and processing what is being said.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100