Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Four out of five LinkedIn members drive business decisions. Four out of five LinkedIn members drive business decisions.

Linkedin 130

Linkedin Work Management Rules Marketing Management 130

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? And just like any tough job, lead generation requires the right tools–even for professional marketers. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool?

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

Zoominfo

JANUARY 23, 2021

Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. But it doesn’t hurt to have an arsenal of tips and tricks up your sleeve. What Are the Best Prospecting Techniques? Do they share articles from particular industry publications?

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Sprout Social

MAY 18, 2023

In this article, we offer 10 actionable tips for copywriting on social media with advice from our social team peppered in to help you level-up your skills and engage your audience in meaningful ways. And you’ll be able to apply these tips for social media copywriting more successfully. What tone are competitors using?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Webbiquity

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. Guest post by Lexie Lu.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Marketing Insider Group

SEPTEMBER 28, 2020

LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. But what exactly is thought leadership content marketing ?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. LinkedIn has seen an uptick in user engagement of late. Hashtags are a marketer’s best friend. What Are Hashtags?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. LinkedIn ). Let’s dive in! Activate Employees.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. This content explosion isn’t imagined.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? In this article, we‘ll dive into how you can see your profile views. Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile?

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1. This gives you credibility, articles to share and makes you discoverable online.

Personalization 89

Personalization Brand Identity Branding Tips 89

Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Oktopost

FEBRUARY 19, 2024

The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Your advocates are almost nine times more likely to post on LinkedIn than they are on X (formally Twitter), its closest ‘competitor’.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Marketing Insider Group

MAY 18, 2020

One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Biznology

JULY 2, 2018

So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. Use analytics to build a profile of your best customers, and use that model to find lookalikes. Beef up your LinkedIn skills. LinkedIn is a treasure trove. And if you have any that I’ve missed, please chime in.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Huptech Web

OCTOBER 21, 2022

Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are LinkedIn Ads? Advantages & Strengths of Linkedin Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads. Table Of Contents. Introduction.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

BOP Design

SEPTEMBER 16, 2021

An effective way to use new tools to get results. Think about the last compelling article you read about your industry. Trust me, all the thought leaders you know – and even some best-selling authors – work closely with experienced writers and editors to produce their content. A different way to approach current challenges.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Tips Allocation 116

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Buffer

JANUARY 10, 2022

Here’s my story: In 2010, I got this wild idea to build JobJenny.com , a platform that would offer professionals answers to their most pressing career questions, assist them in navigating business or job transitions, and inspire them to live their best lives. What, specifically, are people requesting help with the most? Start there.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

Marketing Insider Group

JUNE 16, 2021

Conforming to best practices will help you reap significant rewards for your efforts. Once you’ve nailed the fundamental best practices for different social channels, you can get creative to stand out from competitors and capture your audience’s attention. Best Practices. Best Practices. A strategy. Tweeting on Twitter.

Social Media 262

Social Media Media Content Linkedin 262

Smashmouth Marketing

JUNE 4, 2019

I presented these 5 Outbound Calling Best Practices years ago at a Boston Chapter meeting of AA-ISP ( American Association of Inside Sales Professionals ), and they are still relevant today (with an update on the tech tools). Track things like Time Zone, Direct Dials, Admin Names, Dialing Tips (press 0 for the operator), etc.

Practices 108

Practices Best Practices Lead Gen Zoominfo 108

SalesIntel

MAY 3, 2021

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. Here are ten fresh ways to use LinkedIn for sales prospecting. Use Internal Resources for LinkedIn Prospecting and Content Creation.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Biznology

SEPTEMBER 7, 2017

In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. Remotive : Remotive Slack has several chat rooms, acting as a virtual water-cooler where remote workers share jobs, tips, and cool vibes! COULD LINKEDIN GROUPS MAKE A COMEBACK?

Linkedin 141

Linkedin Business Communities Social Media 141

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Staying ahead of the curve is crucial to success. Set your North Star.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it. Also, our sales team creates more direct relationships with people on LinkedIn,” Arias says.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Hubspot

JUNE 6, 2022

If you pick up the phone without gathering any background information, at best, you stand to annoy the person — and at worst, you could be hung up on mid-sentence. The 18 Best Places to Research Buyers Before Sales Conversations. If they've retweeted any articles, take a look at them. The Buyer’s Twitter Account. Glassdoor.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

Linkedin 96

Linkedin Paid Search Agency Ads Cost Per Thousand 96

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. How well are you leveraging this tool? Hashtag Wisely.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Sprout Social

FEBRUARY 15, 2024

In this article, we’ll explore audience engagement benefits and strategies. Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. With the right tactics and tools, you can be on your way to capturing the hearts and clicks of your target audience.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Optinmonster

APRIL 3, 2024

Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. The Anatomy of an Effective Outreach Email Crafting Your Outreach Email Strategy Writing Tips for Outreach Emails What is an Outreach Email? Writing Tips for Outreach Emails 1. Do you want to learn how to write an outreach email?

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

nDash

AUGUST 18, 2020

Research is essential when writing an article. However, the chances are you need to learn about the subject matter before you can write the article. Here are some top tips on how to become a research expert. Your client has a viewpoint on how to do the best job in their field. Proceed with caution with this tip.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

Launch Marketing

MAY 19, 2021

However, with so many businesses using email as a marketing tool, inboxes can be overloaded and many emails go unopened and unseen. CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more. Download it now.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Only B2B

NOVEMBER 29, 2019

You will require various tools in your toolbox for enough lead generation to make your business profitable. We have put together 6 strategies in this article that will help you to target lead generation effectively. Must Read: 7 Lead Management Strategy Best Practices. Must Read: 7 Tips on How to Market Your Business.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Generation 118

Content Marketing Institute

AUGUST 31, 2023

These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play? They can also help you stay on-brand, providing editing tips for tone and style.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122