Marketing Insider Group

OCTOBER 18, 2023

Learn what creating content like a journalist really means and discover our best tips on how to do so. Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. What Are the Benefits of Regularly Publishing Journalistic Content?

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. So, how do you do it right? Quick Takeaways. What Is Thought Leadership?

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Buffer

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. It's also a significant time for our Support team.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Sprout Social

MAY 18, 2023

In this article, we offer 10 actionable tips for copywriting on social media with advice from our social team peppered in to help you level-up your skills and engage your audience in meaningful ways. How do our posts address customer pain points? Answer key questions like: What kind of content does our audience want from our brand?

Copywriting 124

Copywriting Social Media Practices Marketing AI 124

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. While AI still won’t take your marketing job , it can help you be more productive. For example, with Jasper AI you put in an input and ask for 3-5 (or more) outputs, then the pick the best one.

Marketing AI 313

Marketing AI Curation Content SERP 313

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare in July of 2010. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. Dr. Fou is a content machine.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Optinmonster

FEBRUARY 13, 2023

Wondering how to sell digital products? Creating digital downloads takes work, so you want to make sure that your digital product actually sells. In this article, we’ll go over the basics of selling digital products so you can get started quickly. What is a Digital Product?

Product 66

Product Tips Work Management Digital Marketing Funnels 66

Marketing Insider Group

MAY 1, 2023

OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. Similarly, a business has a mission to help customers solve a problem. Customer interviews.

Content Marketing 265

Content Marketing Planning Paid Search Agency Content 265

Trade Press Services

NOVEMBER 13, 2023

This includes articles and blogs in trade publications , industry journals, magazines and blog platforms, but it doesn’t stop there. Although each media outlet has its unique focus and audience, there are a few universal best practices that every aspiring contributor should keep in mind: 1. Be an expert. What does “proven” mean?

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Martech

JULY 14, 2023

Learn more about the best practices you should follow to create high-level content with the help of AI. Select the right tools and software OpenAI is the research laboratory behind the best-known large language models. The open-source software is on thousands of devices, but the quality varies widely by manufacturer and product.)

Marketing AI 93

Marketing AI Practices Tools Copyright 93

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. And you make your article longer. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Know your audience Publishing on social media yields a huge variety of insights into post performance. The solution? Streamline that workflow.

Social Media 84

Social Media Enterprise Management Media Work Management 84

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Kevin Indig

JANUARY 24, 2023

In this memo, I explore what good product cannibalization looks like to maybe find an answer to how Google should react to Chat GPT. What is product cannibalization? What is product cannibalization? Product cannibalization is the replacement of a product with a new one from the same company, typically expressed in sales revenue.

Product 52

Product CMS Development Lead Ranking Paid Search Agency 52

seo.co

JANUARY 30, 2022

Illustrate the need for your products, services, or idea. Up to this point, we’ve focused on creating high-quality homepage content that can help your site rank and appeal to your customers at the same time. Essentially, you’ll write guest posts for offsite publishers, and cite your own homepage in the body of those articles.

SEO 98

SEO Optimization Practices Lead Scoring 98

Content Standard

JULY 1, 2022

Content marketing budgets could seem like easy prey in these scenarios, especially in organizations where executives are less well-versed in content strategy and content’s influence on customer behavior. As a result, their customers never questioned their commitment. Never make cuts at the expense of your customers.

Marketing Budget 116

Marketing Budget Lead Scoring Lead Ranking Marketing Budget Creation 116

Vidyard

SEPTEMBER 27, 2022

Their singular focus is to anticipate the needs of sellers so they can do what they do best: close deals. Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. Borrowing from your organization’s own content via copy-and-paste isn’t a best practice. Your brand projects an image of what product or service it offers, what it can do for the customer, and what its mission is.

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

Optinmonster

DECEMBER 4, 2019

But where do you start and how do you know which digital marketing best practices are going to result in success for your business? In this article, we’ll go over the digital marketing tips you need for 2020 and beyond so you can get ahead of the game. Digital Marketing Best Practices. Builds trust with your audience.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Martech

SEPTEMBER 26, 2022

Data segmentation of your customers should really come from your predefined brand narrative, believe it or not. Referral marketing is precisely what it sounds like — allowing your current customers to refer others to you (usually for a reward of some type). It’s focused on doing more than selling products or services.

Work Management 111

Work Management Marketing & Strategy Marketing Strategy Practices 111

Optinmonster

APRIL 18, 2022

Are you looking for the best way to redirect visitors on your website? In this article, we’ll show you some of the best WordPress redirect plugins to use on your website. In this article, we’ll show you some of the best WordPress redirect plugins to use on your website. Best WordPress Redirect Plugins.

Best Practices 75

Best Practices Lead Scoring Lead Ranking Terms and Conditions 75

PureB2B

MAY 30, 2022

In this article, we break down the best practices for cold email subject lines that will help you get more responses from great leads. For each best practice, we're also going to show you examples of subject lines that incorporate it. Let's jump into the article. With that said, let's look at the best practices.

Practices 62

Practices Examples Best Practices Open Rate 62

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. Enter the Customer Success Manager (CSM).

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Anyword

FEBRUARY 9, 2022

Check out some of our blog articles to see how we apply their words of wisdom in a practical way. Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. Good copywriting is a mix of both, but the top names in the business each have their own recipe.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

RebelMouse

OCTOBER 19, 2023

They emphasized that specific searches are on the rise , up 400%, (for example: best camera for underwater, best headphones for the subway) so the ways people are searching is evolving. Along those lines, they emphasized it’s best practice to establish search authority on a topic by publishing “early and regularly.

Google 96

Google Keywords FAQ Custom Publishing 96

Content Standard

APRIL 16, 2024

This article explores how AI can streamline the process without sacrificing quality or strategy. Related Article: Discover the impact of generative AI on SEO and how to align your search strategy with the latest developments. Are they comparing products or ready to make a purchase? The result is wasted time and effort.

Marketing AI 90

Marketing AI SEO Lead Scoring Lead Ranking 90

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Your potential customer reads dozens of emails a day.

Case Studies 114

Case Studies Case Study Studies Practices 114