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B2B Memes
APRIL 14, 2010
For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. Though there are probably more to be mined, I’ve found five key principles behind the best of the articles I read. Photo by Brenda Starr. Why the surprise?
B2B Memes
JUNE 18, 2012
Is summarizing and linking to another person’s article an honorable act or a form of theft? The best recent example, perhaps, comes from Kashmir Hill’s Forbes.com story last February recapping Charles Duhigg’s New York Times article on consumer marketing and data mining. It’s simply the output of an aggregation serf.
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B2B Memes
MAY 2, 2012
I’ve come to this conclusion over the past two years as a result of two studies I’ve conducted of 100 sites and more than 1,000 e-news articles. But in the 1,000 articles I reviewed, 65% of them showed no evidence of enterprise. For a better-informed handle on whether your content is best of show, try a “Like-Item Analysis.”
B2B Memes
MARCH 19, 2010
Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# A 2008 study looked at the best times and days to publish content. The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). She continued: Photo by MotleyPixel.
B2B Memes
APRIL 13, 2011
I doubt that the writer really objects to the authorized collecting and reprinting of articles: Reader’s Digest popularized that concept nearly a century ago, and until recently, at least, plenty of subscribers seemed to like the idea. Except perhaps among library scientists, they were never best sellers, but neither were they distasteful.
B2B Memes
NOVEMBER 8, 2010
Sadly, the only thing that made this story go viral was the editor’s response: “But honestly Monica, the web is considered ‘public domain’ and you should be happy we just didn’t ‘lift’ your whole article and put someone else’s name on it! The Wall Street Journal , he said, only charged him something like $10.
B2B Memes
MAY 31, 2012
That to me is the takeaway from Guillaume Bouchard’s recent Search Engine Watch article on Google’s Penguin update. Bouchard argues that the “solution for not getting pummeled every time Google changes its algorithm is to focus on providing the best possible relevancy to users.” That’s good SEO advice.
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