Content4Demand

SEPTEMBER 22, 2021

Research in behavioral economics has helped marketers understand not how people make decisions but how they don’t make decisions — insights that can drive greater results with behavioral marketing. This is according to an article by Florian Bauer and Manuel Wätjen of Vocatus AG in The Behavioral Economics Guide 2021.

B2B Marketing 78

B2B Marketing B2B Churn Rate Marketing & Strategy 78

Tony Zambito

APRIL 27, 2020

We have seen many articles and books mention buyer personas incorrectly over the past 20 years. Make Sure Your Buyer Personas Are Based On Goals. User personas and buyer personas were founded on the principle of gaining insights into the underlying goals that motivate choices and decisions. A development that frankly saddens me to see.

Buy 182

Buy Buyer Personas Ideal Customer Profiles Amazon 182

Marketing Insider Group

SEPTEMBER 12, 2023

In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing. We can create reports, summaries, and basic blog posts in seconds. AI does a good job analyzing this data, identifying trends , and predicting user behaviors. Image Source: DataBox That being said, AI has its limitations.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Biznology

MAY 8, 2020

” Blog Posts (excerpt below with links to the full post). “We only control our behavior. ” The post “The Science of Helping Out” & Other Articles from Kevin Jordan appeared first on Biznology. And for the uber Brene fans, she now has her own podcast for your listening enjoyment.

Peer-to-peer 104

Peer-to-peer Work Management Paid Search Agency Validation 104

Navigate the Channel

JANUARY 19, 2024

Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. This article explores three effective ways to use social media to grow your blog. Social media can drive considerable traffic to your blog. This can make your posts more discoverable to a wider audience.

Social Media 65

Social Media Media Blogger Demographics 65

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

RebelMouse

JUNE 20, 2023

This article was originally posted on the Chartbeat blog. In an age where readers receive real-time notifications every time news breaks, how long can we expect a given article to hold an audience’s attention, and does it differ depending on what the story’s about or the time of day that it’s published?

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52

Launch Marketing

AUGUST 7, 2019

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. These results can help influence topics that you want to focus on when writing a new blog post.

B2B 132

B2B Aggregators Keywords Curation 132

Sword and the Script | B2B

MAY 9, 2023

The report is unique because it’s based on two behavioral science experiments – not a survey – that the consulting firm conducted with Allego. Behavioral science offers some insights: 1. I first learned of the report from this article in Sales & Marketing Management : 3 Ways to Increase Sales Reps’ Use of Marketing’s Content.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

ClearVoice

MAY 6, 2021

However, it is neither comprehensive nor flexible enough to address all the unique traits and behaviors that define a diverse group of consumers. Enter behavioral targeting , which enables a more effective level of personalization in both content and user experience. Defining behavioral targeting and the data behind it.

Ad Frequency 77

Ad Frequency Cross-Selling Ideal Customer Profiles Demographics 77

Marketing Insider Group

DECEMBER 18, 2023

Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide. It offers diverse ad formats and detailed targeting options, making it an ideal choice for engaging users with varied interests and behaviors. Why Outbrain? Why YouTube Ads?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

NOVEMBER 20, 2023

For example, if you wanted to generate a blog post about the latest digital marketing trends , you could use prompt engineering to guide the AI. You might instruct it to “write a blog post highlighting the top five digital marketing trends of 2023.” But why does this matter to you? Ready to perfect your prompts and SEO?

Marketing AI 245

Marketing AI Lead Ranking User-Generated Content SEO 245

Biznology

APRIL 17, 2020

The first chunk of articles tackles these topics as does one of the podcasts. There are two excellent articles on what we all can learn from our marketing and academic colleagues as we manage through the immediacy of our days and start to look at what might be as well as what we might want as we move forward into the future.

Youtube 104

Youtube Conference Work Management Validation 104

Webbiquity

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. All four behavioral drivers can exist on any platform, but users have figured out which platforms best serve each. They’re showing off.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

ClearVoice

MARCH 2, 2021

In studying some behaviors, economists in the 1960s offered a neoclassical economics theory called the Rationality Assumption , which has five main aspects: People decide rationally and optimally by processing all information fully, objectively and without costs. But our behaviors seem to throw all rationality out the window.

Amazon 71

Amazon Curation Buy Case Studies 71

Webbiquity

FEBRUARY 7, 2023

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. Adrian Gas, SEO Director of Elite Legal Marketing , says: “Blogging is a great way to get ideal clients to your website. Two of the most effective are through blog posts and case studies.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

EMagine B2B Blog

SEPTEMBER 17, 2018

In my recent Forbes article, “Seven Key Healthcare Marketing Tips To Impact And Alter Consumer Behavior” , I cover how to successfully alter healthcare consumer behavior. Article preview: . Wellbeing programs, in essence, were designed to establish and reinforce positive behavior change.

Planning 45

Planning Positioning Cost Education 45

Marketing Insider Group

JANUARY 2, 2024

In this article, we’re taking a deep dive into what this decline means for the world of content marketing. With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

EMagine B2B Blog

SEPTEMBER 17, 2018

In my recent Forbes article, “Seven Key Healthcare Marketing Tips To Impact And Alter Consumer Behavior” , I cover how to successfully alter healthcare consumer behavior. Article preview: . Wellbeing programs, in essence, were designed to establish and reinforce positive behavior change.

Planning 42

Planning Positioning Cost Education 42

Stevens & Tate

JANUARY 17, 2019

However, segmentation doesn’t end here–you can also implement something called behavioral segmentation for even more insight into who your audience is. The following is a rundown that explains “what is behavioral segmentation?” What is Behavioral Segmentation? Benefits of Behavioral Segmentation.

Segmentation 40

Segmentation Opt-in Buyer Personas Top of Funnel 40

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? After all, blogging isn’t necessarily expected to drive leads and sales in a linear fashion.

Lead Ranking 118

Lead Ranking Lead Scoring Marketing Analytics Tools Aggregators 118

Porch Group Media

FEBRUARY 11, 2021

The impact of the COVID-19 pandemic on a constantly connected, technology-empowered population has had a clear impact and is changing consumer behavior and shopping trends. Our new success kit is full of blogs, articles, videos and webinars to help you navigate today’s new economic landscape so your business can thrive and maintain growth.

Webinar Metrics 52

Webinar Metrics Demand Intent Contact Marketing 52

Circle Studio

MARCH 21, 2019

We can’t emphasize the importance and value of blogging for your firm enough. Here we outline 5 fundamental key performance indicators for measuring your blog’s success. To get started, we’ll show you a few ways to set up Google Analytics to see your blog traffic. There are a couple ways to view just blog traffic.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Scoring Lead Ranking Ad Frequency 68

Marketing Insider Group

MAY 1, 2023

How the Hero’s Journey framework creates powerful business stories According to Dr. Jennifer Aaker , author, behavioral scientist, and Stanford professor, stories are remembered up to 22 times more than facts alone. Every article, podcast episode, or web page should connect back to and reflect it. Customer interviews.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Marketing Insider Group

FEBRUARY 5, 2024

In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers. Learn about the event-based tracking system, and see how it can offer a more nuanced view of user behavior. That’s what we thought when we first encountered Google Analytics 4.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Spiralytics

JANUARY 25, 2023

There could be several reasons why your campaign didn’t end up how you planned , but one of the main culprits of underperforming content is poor blog user experience. Sometimes, even if your article is eloquently written and expertly researched, the user experience of your blog post hinders the reader’s engagement.

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

Marketing Insider Group

NOVEMBER 22, 2021

Using the simple, focused tactics we cover in this article, you can leverage web analytics to improve your content marketing strategy right away. Using the Google Analytics platform, you can use behavior overview reports to see total page views, unique page views, and average time on the page. 9 percent?! Quick Takeaways.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Marketing Insider Group

OCTOBER 16, 2023

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. Just input a keyword, and you’ll see popular articles and posts. User behavior. However, diving deep into research can sometimes feel impossible.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

JANUARY 2, 2024

In the B2B landscape, the buyer’s journey is markedly different from the impulse-driven consumer behavior seen in B2C. Let this article serve as a starting point as you plan out new initiatives! Here are some other distinct ways in which B2B SEO stands out: Understanding the buyer’s journey.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Marketing Insider Group

OCTOBER 3, 2023

In this article, we’ll tell you everything you need to know to make your about us page one of the most compelling pages on your website—and one that converts new customers, too. Social proof caters to the idea that people are influenced by the behaviors and decisions of their peers. But not to worry.

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

Marketing Insider Group

FEBRUARY 1, 2021

Leads, consumer behavior, and the buyer’s journey are the core elements of a customer-centric marketing campaign. Information can include various forms of online behavior data like visiting a website, clicking on an ad, attending a webinar, or downloading a PDF. Behavioral data. Why are buyers reading your weekly blog content

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

RebelMouse

OCTOBER 5, 2023

This article explores how AI delivers related content to deepen connections, foster user loyalty, and create personalized digital experiences. This guessing game method relies on sorting through various content online and linking to another article that will pique a user's interest to continue engaging with your content.

Marketing AI 103

Marketing AI Content Work Management Loyalty 103

Tiecas

APRIL 23, 2024

For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Binary Demand

MARCH 1, 2024

In this article Overview What to Look for in an AI Platform How is AI helping in B2B marketing? Since marketing content is the main way potential customers find your company, as a B2B marketer, you always create blogs, ebooks, ad copy, and more. Human touch alone won’t suffice in deciphering customer nuances.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97