KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10+ Essential Research Reports & Guides for B2B Marketers. Why Paid Search Still Makes Sense for B2B Marketers. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do? Radio was not replaced by the television.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

NOVEMBER 11, 2010

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Still asking if social media is worth the effort. All rights reserved.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Onalytica B2B

JANUARY 18, 2017

Marketers must focus on conversation this year more than ever… the rise of voice search aligns with this trend and is certainly not something to be ignored. Below is a list of the top 50 influencers talking about MarTech on Twitter. Twitter Handle. B2B Marketing. Twitter Handle. Programmatic Ads: PPC manager?

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Customer Experience Matrix

DECEMBER 14, 2009

But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%).

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. Instagram: Twitter’s Replacement. I love Twitter.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. Instagram: Twitter’s Replacement. I love Twitter.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

KoMarketing Associates

SEPTEMBER 7, 2017

Social media can give businesses a deeper look into contacts, so they are able to better gauge and anticipate what contacts are looking for a B2B product or service. For instance, if someone is new to Twitter and doesn’t use the platform regularly, it wouldn’t make sense to reach out to them there to make a connection.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? B2B Marketing ). 4 B2B Marketing Stats. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

OCTOBER 16, 2012

What will likely be the hot trends in social media over the next couple of years? 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. eMarketer ). Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?)

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Vidyard

DECEMBER 17, 2020

Twitter Video Statistics 3.5 Get the latest benchmarks and trends for virtual selling. of internet users ( eMarketer, 2019 ). The most common types of B2B videos are webinars, demos, and social media videos ( Demand Metric & Vidyard, 2020 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Marketing Insider Group

JUNE 8, 2015

And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. There are days when our own NewsCred blog creates a better article than just about anybody. Check it out.

Content Marketing 100

Content Marketing Paid Search Agency Planning Emarketing 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Vidyard

MARCH 23, 2021

Twitter Video Statistics 3.5 B2B sellers will become experts at creating and engaging with video. As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Marketing Insider Group

FEBRUARY 9, 2015

Brands are using emojis to communicate with their target audience , to infiltrate their mobile phones, to demonstrate that they are on top of the latest communications trends, and also to convey messages in elegantly simple ways. There are a few trends driving the push by brands into marketing with emojis. Start small.

Paid Search Agency 100

Paid Search Agency Microsite Mobile Marketing Emarketing 100

NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. You’ve developed helpful articles on your blog, some whitepapers and ad e-book or two. The Right Content in the Right Channel. Statistics bear this out.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Martech Advisor

MARCH 13, 2020

In this article, we look at everything you need to know about conversational marketing in 2020 – literally from A to Z! The first step to doing this is tracing the user's purchase journey – do they conduct research on B2B publications? Are they existing subscribers of your newsletter? Is it a "Killer app" for marketing?

Marketing AI 102

Marketing AI Conversion Planning Work Management 102

B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. What are the latest trends in search? How to use social media for B2B - Chris Koch , March 19, 2010 A guide for how to use social media in B2B that does not involve talking about the specific tools. March 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Content Standard

AUGUST 26, 2015

With brands adopting story form as a way of creating content that resonates with audiences, kicking off any article these days without a clever first line will turn readers away. A July 2015 report from Qvidian found that 78 percent of B2B professionals worldwide say content is very important to the effectiveness of the sales process.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . The average reader only spends 37 seconds reading an article or blog post.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Adobe Experience Cloud Blog

AUGUST 4, 2017

For B2B, it can be challenging to determine whether latest and greatest platforms are worth the investment. Facebook sends 82% of social media traffic to longer stories and 84% of social traffic to shorter news articles. Twitter has 313 million monthly active users. adults) use Twitter. Pew Research Center.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Marketing Insider Group

JANUARY 2, 2015

58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 80% of B2B marketers who have a documented content strategy are creating more content than they did one year ago. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic. Emarketer ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Webbiquity

SEPTEMBER 12, 2011

What social media developments and trends should I be watching? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans? by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

OCTOBER 17, 2011

by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. billion advertising dollars on social networking websites (According to new estimates from eMarketer.). Twitter: The premier microblogging website is a hot social messaging platform and one of the top social networks.

Social Networks 48

Social Networks Ning Digg Emarketing 48

Hubspot

MARCH 2, 2017

In fact, an analysis of over one million articles from Moz and BuzzSumo revealed that research-backed content generates more shares and more backlinks than other content types. Whether you write blog posts about social media behavior or report to your team about trends, Nielsen is a great place to start your research. 1) Nielsen.

Paid Content 28

Paid Content Research Paid Search Agency Advertising Agencies 28

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. 70% of B2B marketers plan to create more content in 2017 compared to 2016. 64% of B2B marketers outsource writing. Content Marketing Stats for 2017.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. e-Strategy Trends ). B2B Marketing Insider ). Between large and small businesses?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. e-Strategy Trends ). B2B Marketing Insider ). Between large and small businesses?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. B2b vendors? What’s the average click-through rate of a link shared on Twitter? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. NewsCred ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Social Media Stat of the Week: 47% of B2B Companies Do Not Track Brand Mentions on Social Media. They surveyed over 1,000 B2B and B2C companies worldwide. Listen Now.

Social Media 115

Social Media Work Management Advertising Agencies Paid Search Agency 115