B2B Memes

SEPTEMBER 17, 2012

” It should be required reading for every B2B journalist and publisher. Rethinking the Article as the Basic Unit of Journalism. Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. Related posts: Lewis DVorkin: Content Marketing or Advertorial?

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B2B Memes

NOVEMBER 17, 2011

But what has me worried is my oddly sour reaction to this Folio article on magazine design. ” The articles might have been pretty good—but I don’t know. Should B2B Get Excited about the Digital Magazine Consortium? Yes, it may just be me or my desperation for a topic in this month of mandatory daily blogging.

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B2B Memes

APRIL 13, 2011

I doubt that the writer really objects to the authorized collecting and reprinting of articles: Reader’s Digest popularized that concept nearly a century ago, and until recently, at least, plenty of subscribers seemed to like the idea. That would indeed be distasteful; in fact, it would be theft.

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B2B Memes

FEBRUARY 3, 2011

And yesterday, B2B editorial consultant (and—full disclosure—my long-time mentor) Howard Rauch tweeted that “continuously overloading B2B editors with digital responsibilities undoubtedly is key reason why original content is dying a slow death.”. As a bred-in-the-bone print editor, I sympathize. Was this an unreasonable expectation?

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B2B Memes

MARCH 12, 2010

In an article on eMedia Vitals this week, Sean Blanda details his experiences on “ Demand Media’s Content Assembly Line.” No one expects the model to produce long, insightful articles—feature writers, columnists, and essayists can rest easy. That’s partly due to the prevalence of service journalism in B2B.

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B2B Memes

NOVEMBER 8, 2010

Sadly, the only thing that made this story go viral was the editor’s response: “But honestly Monica, the web is considered ‘public domain’ and you should be happy we just didn’t ‘lift’ your whole article and put someone else’s name on it! The Wall Street Journal , he said, only charged him something like $10.

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B2B Memes

MARCH 8, 2010

In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. Until traditional B2B publishers accept and adapt to this reality, they will remain stuck in the past. pick the strongest articles to appear in print.&#. CJR: Huge culture gap between print and online.

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B2B Memes

JANUARY 27, 2011

Likewise, commodity content is essential to publishing, especially B2B publishing and content marketing. Yes, there are unique and exciting developments to cover in any B2B industry, but most B2B media are built on a platform of commodity content. Far from it. Their output is essential to modern life.

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B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Paul Conley: The seasons, they go round and round. “My

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B2B Memes

APRIL 26, 2012

In an earlier article on Flock’s first corrected story last December, Pexton focused similarly on failures involving the human element. Related posts: Social Media and Ethics: An Interview with B2B Editor Maureen Alley. On The Awl , Trevor Butterworth says WaPo is more at fault. All of these tools are useful.

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B2B Memes

SEPTEMBER 29, 2011

For B2B journalists, the most promising options appear to be either small-scale startups where they share both the risks and rewards, or content marketing groups within those companies formerly known as advertisers. Rethinking the Article as the Basic Unit of Journalism. Digital Drudgery and Second-Stage Shovelware.

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B2B Memes

OCTOBER 19, 2010

What set off this latest skirmish was an article in the Guardian by Roy Greenslade (lately a fecund source of inspiration for B2B Memes ) concerning UK editor and blogger Marc Reeves. And does breaking down the sacred wall between editorial and sales mean that editorial must be tainted?

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B2B Memes

OCTOBER 19, 2011

When I tweeted a link to the article, I wrote “”Journos: If you fear coding, you fear the future.”. What B2B Can Learn from Jeff Jarvis. What B2B Can Learn from Jeff Jarvis, Part 3. This is impossible. I’ll never get this.” If you don’t want to become an algorithm’s slave, you have only one choice. You must become its master.

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B2B Memes

JUNE 2, 2010

A thoughtful article on MediaShift today by Roland Legrand makes a compelling case for journalists learning programming. But though Legrand’s argument makes perfect sense to me, I wonder if it’s a realistic prescription for most current B2B journalists. Personally, I don’t need convincing.

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B2B Memes

JUNE 18, 2012

Is summarizing and linking to another person’s article an honorable act or a form of theft? The best recent example, perhaps, comes from Kashmir Hill’s Forbes.com story last February recapping Charles Duhigg’s New York Times article on consumer marketing and data mining. It’s simply the output of an aggregation serf.

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B2B Memes

SEPTEMBER 19, 2011

You might also think that you’re just not a book writer—articles are your forte. But as Jon Meacham is quoted as saying in a New York Times article on e-books , “‘the nature of a book is changing. The line between articles and books is getting ever fuzzier.”

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B2B Memes

JULY 6, 2010

Reader , is a compelling tool for reducing an article on the Web to its essence: the words. Why is it that online publications make it so hard to read the articles that are their main reason for existence? Take, for example, a recent article on Forbes.com, “ The Fifth Wave of Computing ” by Trevor Butterworth.

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B2B Memes

NOVEMBER 28, 2011

They are no longer handed the finished product in the form of an article and asked to move along. But to new-media proponents , it is a truer picture than that painted by a traditional journalistic product like the self-contained and superficially coherent news article. Rethinking the Article as the Basic Unit of Journalism.

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B2B Memes

OCTOBER 6, 2011

Both Lohr’s article and a more recent series by Farhad Manjoo in Slate , “ Will Robots Steal Your Job ,” examine the efforts of IT startups to develop software that performs skilled, creative work such as writing. Though it wasn’t her intent, Stefanie Botelho stated as much last month in a Folio: article on “ The New ‘I’ in Journalism.”.

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B2B Memes

MARCH 19, 2010

Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# Looking quickly at Marshall Kirkpatrick’s source article on ReadWriteWeb seemed to confirm that idea, given its headline: “ Want That Post to Go Popular?

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B2B Memes

NOVEMBER 8, 2011

” How he and many others now read content, he argued, was in aggregation: “So if there’s a great Verge article on the Jawbone Up , I will see it in my Twitter stream or in my RSS feed, I’ll read the article, but then I’ll leave the site.”

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B2B Memes

JUNE 2, 2011

A spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. think of the article not as the goal of journalism but as a value-added luxury or as a byproduct of the process.”. Those items are still essential to the craft.

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B2B Memes

JUNE 26, 2012

I also agree with the idea that reusing bits of your previously published work in new articles is pretty lame. The controversy began with the Romenesko story last week that in a number of blog posts for the New Yorker , Lehrer had reused some paragraphs he had written for an earlier article in the Wall Street Journal.

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B2B Memes

OCTOBER 29, 2010

But I was heartened this week to read an article on The Media Briefing that suggests a much stronger corrective is on the horizon. My hope was that tools like Reader and its peers, Readability and Instapaper , would encourage cleaner Web design. It was, admittedly, a faint hope.

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B2B Memes

APRIL 12, 2012

In a piece in the Huffington Post , which I read after posting my article, he reports that in the aftermath, he’s received a number of job offers and other opportunities. Though he didn’t have any say in it, getting fired may turn out to have been a positive development for Brooks’s career.

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B2B Memes

DECEMBER 1, 2011

In an article earlier this week explaining why she won’t be self-publishing anytime soon, Edan Lepucki paused to enumerate the hurdles facing traditional publishers. The last in her list was “how to make people actually pay for content.”

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B2B Memes

SEPTEMBER 20, 2012

If you’re involved in training or hiring journalists, Cohn’s article is required reading. Success in journalism is not just a matter of a broad skill set, but also of wide-ranging interests and open, inquisitive attitudes. You may not like what he says, but, sooner or later, you will have to deal with it.

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B2B Memes

SEPTEMBER 20, 2012

If you’re involved in training or hiring journalists, Cohn’s article is required reading. Success in journalism is not just a matter of a broad skill set, but also of wide-ranging interests and open, inquisitive attitudes. You may not like what he says, but, sooner or later, you will have to deal with it.

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B2B Memes

SEPTEMBER 1, 2010

Rather than subscribing to unmoderated streams of content from sites that only sometimes have articles that interest me, I can now directly read what the Twitter users I follow write or recommend. By drawing its content from a Twitter feed, Paper.li applies a personally meaningful filter to my reading. list view (click to enlarge).

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B2B Memes

MARCH 28, 2012

The list of resources in my article, which will probably work its way into the next edition of the guide, is a good place to start. As I wrote yesterday , Pinterest is not for everybody and is not trying to be the next Facebook. But if you’re serious about your new-media career, you’ll read up on it. No related posts.

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B2B Memes

MARCH 29, 2011

The articles and resources Alcorn cites are enormously informative, but almost too much so. One mentioned in Alcorn’s article is Creately. It would be very easy to get overwhelmed by all the tools and techniques and impressive examples and simply give up on infographics. Another, which I used to generate the flowchart here, is Gliffy.

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B2B Memes

DECEMBER 7, 2011

In an article today on MediaShift, Dorian Benkoil makes a good case for why reporters and editors should be more involved in the business side of publishing. My only complaint is with what seems to be his guiding premise: that the fault is all theirs.

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B2B Memes

DECEMBER 15, 2011

Ideally, reporters should become the employees who do more than research and write articles. They should also be hell-bent on providing stories and articles that help their readers or viewers do their job better, rather than sell them some product or service at every turn.

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B2B Memes

MAY 31, 2012

That to me is the takeaway from Guillaume Bouchard’s recent Search Engine Watch article on Google’s Penguin update. Another way to put this is that, as a writer or journalist, you should worry less about Google’s algorithm and more about the human algorithm.

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B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point.

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B2B Memes

OCTOBER 19, 2012

As Lacy notes, for Huh, the article is no longer the defining “atomic unit” of journalism. Nor does she agree with their assertion that the article is outmoded. Though B2B publishers will not simply want to copy those strategies, they should pay them close attention. What B2B Can Learn from Jeff Jarvis, Part 3.

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B2B Memes

MARCH 22, 2010

The following week, TWiG host Leo Laporte cited my article at the start of an expanded discussion of Google’s intent regarding content farms. In the clip from the episode below, Jeff Jarvis speculates that Google will “try to get more links to original content. and have signals of quality.&#.

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