Anything Goes Marketing

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10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Post links from your email newsletter articles on Twitter. Most likely.

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B2B, Ya You Know Me

Anything Goes Marketing

I need to give a shout out to Karen Gedney who has a very good article on success in the B2B marketing area. If you're into sending out email and you're a B2B company, you need to at least read the article to undertand how you can get greater visibility into what your prospects are thinking. Tags: B2B.

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. in B2B Marketing ”. white paper, webinar, etc.), send an email with a link to it”.

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

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Why B2B websites fail

Anything Goes Marketing

B2B websites can fail for many reasons but one of the main reasons is due to the difficulty of accessing content. Sealing the Deal: Your Landing Page Technorati tags: Brian Caroll , B2B , website conversions , sales leads , rain today Related posts: Website Conversions - What are they good for?

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How to Improve Paid Search for B2B Lead Generation

Anything Goes Marketing

Here's a great article by Chris Marriott over at iMedia Connection called: 3 Steps to Email Marketing with Search. If you're driving paid ads to blogs (interesting idea): Using Blogs as a Lead Generation Tool Sealing the Deal: Your Landing Page Why B2B websites fail. What do you do? What is Your Strategy?

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

This is on top of the number of great articles that my community of LinkedIn and Twitter provide me. I also recommend testing your campaigns by using A/B and multivariate testing for emails and landing pages. What you may find is that you're going to be creating your own best practices based on what you found successful.