Navigate the Channel

JULY 17, 2023

In today’s digital age, social media has become an indispensable tool for businesses to reach and engage with their target audience. This tool provides valuable data and metrics that can significantly benefit building products marketers. It helps analyze and target the audience effectively.

Allocation 65

Allocation Facebook Cost Per Click Product 65

Marketing Insider Group

SEPTEMBER 20, 2023

To stay ahead, it’s critical for marketers to know the different types of AI impacting the marketing world and how to use them in practice. That’s what we’ll cover in this article. This is critical for understanding how your products, services, and marketing content are all being perceived by your target audience.

Paid Search Agency 290

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 290

SmartBug Media

APRIL 6, 2022

Have you ever thought of creating a physical commodity out of your digital product? Then do you have the necessary skills and resources for creating the product and taking it to the market? Creating and Selling Tangible E-Commerce Video Game Products. This will ensure that they keep coming back to your brand for more products.

Product 105

Product Work Management Opt-out Fulfillment 105

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. And the persona will help shape the content geared to these roles.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. AI is a readily available tool that you can access whenever you want to obtain new information about your audience.

Marketing AI 230

Marketing AI Planning Marketing & Strategy Top of Funnel 230

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Topics covered in SaaS content are often technical.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Marketing Insider Group

DECEMBER 15, 2020

True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results.

Ad Building 346

Ad Building Content Marketing Brand Identity Branding 346

Hinge Marketing

OCTOBER 22, 2020

It doesn’t care what industry you are in or the size of your organization. It is the dilemma of content production. Figure 1: Top marketing priorities across all industries. Trying to wrangle new, relevant topics, with subject matter experts, with different levels of writing ability, with deadlines can be frustrating.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Salesforce Marketing Cloud

NOVEMBER 7, 2022

Give them access to penny-perfect pricing so they can order and price products competitively. Unfortunately, many consumer goods (CG) brands suffer such losses, even though the industry spends $200 billion each year to promote products in stores. Unlock productivity and empower your field teams with retail execution.

Merchandising 97

Merchandising Product Work Management Pricing 97

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. 60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. But what exactly is thought leadership content marketing ?

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This is a key attribute of any thought leader.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. The difference? Influencers.

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

Convert

FEBRUARY 10, 2022

For customers, online shopping is convenient and gives them the option to compare products from different stores. Besides quality products, affordable shipping, and value for money, there are other ways to attract customers. One of the most important areas to focus on is your product pages. Analyze Your Product Pages.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Sprout Social

JANUARY 24, 2024

You can add hashtags to posts, comments, articles, profiles and even pages on the platform. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics. Adding hashtags to your page helps it pop up in relevant search results.

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Huptech Web

JUNE 23, 2023

Say goodbye to the days of painstakingly crafting product descriptions and hello to the magic of automated text generation. Picture this: You no longer struggle to find the right words to describe your products. Have you ever wished for a hassle-free way to create consistent and engaging product descriptions for your Shopify store?

Product 52

Product eCommerce Cross-Selling FAQ 52

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” “There will always be blogs that are out of your league and your target audience. ” DIY Digital PR (Online Engagement & Blogger Outreach).

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise. Your Essential Guide to Proven Strategies & Tactics.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may notice some overlap between the challenges for different roles.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Trade Press Services

JANUARY 29, 2024

That’s where a brand ambassador strategy can make a big difference. Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audiences. What Are Brand Ambassadors? In this case, the ambassadors are the editors of the publication.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Stevens & Tate

FEBRUARY 16, 2024

This visibility is crucial for attracting potential customers who are actively searching for related topics or products. Increases visibility and drives traffic : Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you. Click here.

Social Media 98

Social Media SEO Optimization Media 98

Scoop.it

FEBRUARY 1, 2024

Content curation is convenient and easy, but content creation tends to be more personal and reach your specific audience with more effect. In this article, we’ll discuss these two important digital marketing elements for a better understanding of how they work and why every business needs them. So, how is one to choose?

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. Digital platforms also foster interaction.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Brand Identity Branding 119

ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. Enter the Customer Success Manager (CSM).

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. Sound carries with it a sensory experience like no other. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Social Media 122

Social Media Examples Work Management Media 122

Scoop.it

DECEMBER 28, 2023

From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. This will be essential in convincing buyers to invest in your products. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Top Rank Marketing

NOVEMBER 1, 2023

1 — Work Better Together With Collaborative LinkedIn Articles LinkedIn has long been a leading social platform where subject matter experts adept at collaborative content creation devote time and effort, however it wasn’t until recently that LinkedIn incorporated specific features aimed at multiple-person collaboration.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Content Standard

AUGUST 12, 2021

Here’s how brands use it to drive industry discussions and pioneer innovation. Most importantly, it positions a brand as a leader—a visionary that empowers its audience to think about ideas differently, to see a new angle, or to approach a problem in an unexpected way.

Thought Leadership 140

Thought Leadership Differentiation Paper Lead Scoring 140

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. How is our audience reacting to competitors’ content?

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Sprout Social

DECEMBER 5, 2023

We aspired to write an article that would prove consumer stereotypes wrong. But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Which means the industry is primarily made up of Millennial white women.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Salesforce Marketing Cloud

MARCH 20, 2024

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more. No, it’s all the ingredients.”

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 113

Analytics Enterprise Management Work Management Business 113

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. There’s also the likelihood of consolidation in the AI space, as well as the continued introduction of tools designed specifically for industries like marketing.

Marketing AI 122

Marketing AI Work Management Marketing Management Examples 122