The 7 Deadly Sins of Product Demos
The Effective Marketer
NOVEMBER 30, 2016
The full article is here: https://medium.com/@danielkuperman/product-demos-that-dont-suck-46b33317d8f4#.yrgg4z958. View story at Medium.com.
The Effective Marketer
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What Makes Ads Go Viral?
The Effective Marketer
APRIL 16, 2012
In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. Here are the videos mentioned in the article: “Brand Pulsing” example: Coca-Cola Happiness Factory. The Videos.
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The Importance of Content Continuity
The Effective Marketer
OCTOBER 8, 2012
Next time you create some content (eBook, whitepaper, blog article, video, etc.), So instead of creating pieces of content that stand alone, create a “content network” (for lack of a better term) in which each node reinforces another, where a story you started telling is continued and extended with the next piece of content.
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How An Old School Product Leveraged A New Mobile App
The Effective Marketer
SEPTEMBER 20, 2011
It has been out for a couple months now, the new myStain app from Clorox, but only now I have seen an interesting account of the marketing campaign and results highlighted in an article from MarketingNews (an AMA publication, requires registration).
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When Leads Go Cold
The Effective Marketer
JUNE 9, 2011
At least, that’s what the recent HBR article “ The Short Life of Online Sales Leads &# states, saying that 24% of companies take more than 24 hours to respond to a lead, and 23% of companies never responded at all. It seems with all the systems we have today to generate, score, and nurture leads, it all comes down to sales.
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What Marketing Org Charts Tell You About The Business
The Effective Marketer
AUGUST 10, 2014
According to a Forbes article titled “ The Central Question for CMOs “, the debate of centralized vs decentralized is mute.. Take for example P&G who recently announced thatmarketing directors and associate marketing directors are now called brand directors and associate brand directors.
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Listening to Your Customers In the Digital Age
The Effective Marketer
JANUARY 19, 2012
In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. I’ll show you the transcripts. So, what’s the problem with focus groups? Additional Reading.
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Marketing By Objectives « The Effective Marketer
The Effective Marketer
NOVEMBER 29, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!
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100 Some Good Trade Show Advice
The Effective Marketer
DECEMBER 13, 2011
I like how Vanessa Nornberg described in an Inc.com article a few tips to make your trade show profitable: Buy a booth you can afford. Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it.
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A Tough Road for Marketing Automation
The Effective Marketer
JUNE 20, 2011
Continue reading my thoughts on what’s ahead for marketing automation vendors on a recently published article at the Marketing Automation Times website. As the traffic is slowly moves, some cars faster than others, many drivers start wondering if they should take the next exit. What’s Ahead for Marketing Automation Vendors.
Killed By Powerpoint « The Effective Marketer
The Effective Marketer
AUGUST 25, 2009
An interesting article sent to me (thanks, Z.) The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. No need to raise your hand, we all have been there.
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How to Maintain Great Content Curation
The Effective Marketer
JUNE 19, 2012
If you find yourself writing a 400-word summary of a 500-word article, you likely need to rethink your approach. Whether you want to curate ten links weekly about whales or five articles a day about modern medicine, tell your readers what to expect and deliver reliably. Also, always attribute everything you use.
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100 Taming Your Brand Mascot « The Effective Marketer
The Effective Marketer
MAY 10, 2010
A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.
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100 Measuring Marketing Effectiveness
The Effective Marketer
APRIL 19, 2012
But, as the article argues, “ in marketing analytics systems, data is integrated in a way that enables you to see a direct relationship between channels “ And this is key to understanding how to measure marketing effectiveness. Website Analytics ” does a good job at separating two commonly mistaken data sets.
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It’s All About the Landing Page
The Effective Marketer
SEPTEMBER 12, 2011
Check out this blog post from Marketing Experiments, “ 36 articles and resources to help you complete your next LPO project “, is a great starting point. So where do you go from here? After all, remember that it’s all about the landing page!
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Your Content Marketing Mandate: Just Do It!
The Effective Marketer
JANUARY 24, 2012
Creating blog posts, writing articles, shooting videos take time and effort. Any other typical reasons I missed? You have probably heard (or thought yourself) a few more, I bet. A Simple Content Marketing Strategy. Yes, creating content is difficult. BUT (a big but for sure) you’ve gotta start somewhere!
The Opposite of Advertising « The Effective Marketer
The Effective Marketer
SEPTEMBER 20, 2010
Sources for more info on this story are: Creativity Online article, F*ck Smaller. Marketing News article, Marketing Across the Americas (requires login). Sometimes going against established “best practices&# may pay off. Make the Logo Disappear. Marca del Gol post, Second Phase of Invisible Advertising (in spanish).
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100 Proven Tactics to Increase Blog Traffic
The Effective Marketer
JANUARY 26, 2012
The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers. Make Your Blog’s Content SEO-Friendly. Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections.
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Best Companies Don't Need Marketing
The Effective Marketer
AUGUST 5, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Best Companies Don’t Need Marketing Interesting set of articles on Inc’s Magazine June Edition “Inside America’s Best Run Companies&# , showing how the best small business companies run and the perks and (..)
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8 principles of effective managers
The Effective Marketer
JANUARY 5, 2009
In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. The 8 principles he outlines in his HBR article are more “action oriented”, meaning they guide you towards making the right plans for the right activity and how to behave in general.
The Danger of Email Marketing Benchmarks « The Effective Marketer
The Effective Marketer
FEBRUARY 15, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.
Reinventing Marketing at GE
The Effective Marketer
JULY 7, 2011
It’s a story worth reading, but since you may not have access to HBR (the article above requires subscription), here’s a summary. Marketing as a Function. Building products that sell themselves is a neat idea and had worked well for GE for years.
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The Danger of Automatic Feeds in Social Media
The Effective Marketer
JANUARY 31, 2012
See Brad’s bio at the end of the article. Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. Participating in social media is time consuming, so it’s only natural that people look for shortcuts.
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Selecting the Right Email Marketing Provider « The Effective Marketer
The Effective Marketer
APRIL 6, 2011
Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization.
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12+ Tips for Trade Show Success
The Effective Marketer
JUNE 29, 2011
A recent MarketingProfs article, Is Tradeshow Marketing Dead? The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. So how do you make the most out of it?
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Social Media's Next Victim?
The Effective Marketer
NOVEMBER 6, 2009
A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more.
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Email Productivity Tips for Marketers
The Effective Marketer
JULY 26, 2011
A recent article on LifeHacker talks about tips to get faster email responses. They talk about: Write shorter emails. Write fewer emails. Ask for a response. Start with a deadline. Only email one person at a time. Those are good, but I’d like to expand a bit on them and also put it in the perspective of a marketing manager.
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100 effective marketer principle 8: say “we” rather than “i”
The Effective Marketer
FEBRUARY 6, 2009
He says “listen first, speak last”. Good listeners will be better at understanding what needs to get done and will be more effective. So if you are ready to becoming an effective marketer, master these 8 principles (see previous posts for the other seven principles) and you will be one step ahead of the competition.
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Web Prototyping With PowerPoint « The Effective Marketer
The Effective Marketer
SEPTEMBER 27, 2010
2 Responses to Web Prototyping With PowerPoint Dan Moser says: September 28, 2010 at 7:01 am Hi, Thanks for mentioning Justinmind , and congratulations for your article. Like Be the first to like this post.
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100 marketing action plans
The Effective Marketer
JANUARY 6, 2009
The action plan in Peter Drucker’s “8 Principles” article involves thinking not only about what to do, but also the expected results. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. Spreadsheets abound, and ideas flow. A great marketing plan is created!
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Marketing Content That Sells
The Effective Marketer
AUGUST 30, 2010
LeadSloth has a great blog post with a good list of resources for writing content that works Bulldog Solutions published a whitepaper with Frost & Sullivan showing how to map content to buying stages The Connected Marketer Blog has a post showing a nice presentation with tips for writing great content Ann Handley , from MarketingProfs , published (..)
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what is an effective marketer?
The Effective Marketer
JANUARY 3, 2009
Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. The answer, my dear friends, is a resounding NO !
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better time management with smart calendars
The Effective Marketer
MARCH 12, 2009
Reply Geena Murphy says: May 20, 2009 at 6:48 am I must say great article and well thought of as some time management articles are the same but this was a good solid read! Like Be the first to like this post. here to read the rest: Better Time Management with Smart Calendars « The Effective Marketer Mail this [.]
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100 get hired in marketing
The Effective Marketer
APRIL 6, 2009
You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You’ll be seen as more professional and will stand out.
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100 effective marketer principle 7: run productive meetings
The Effective Marketer
JANUARY 25, 2009
So it is no surprise that one of the principles for effective marketers has to do with productive meetings.
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100 Presenting Effective Charts « The Effective Marketer
The Effective Marketer
JULY 12, 2009
Charts That Tell a Story Here is a compilation of great articles and sites I’ve read in the past that really helped me understand the importance of paying attention to data presentation and how to choose the right chart based on your data and message. “
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because you can't beat free marketing training
The Effective Marketer
JUNE 23, 2009
If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. SEO Tactics : He did a great job at distilling tactics into byte sized advice that we can all use for link building, content creation, and domain names.
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100 getting stuff done with ms outlook
The Effective Marketer
FEBRUARY 25, 2009
If you want to know more about processing emails, getting your inbox empty, and working more productively you should definitely check out 43Folders and their “ inbox zero ” series of articles and a great Primer on the GTD system is the blog post at 7Productions. Next : Is your calendar working for or against you?
Work Management 100
100 2013 B2B Content Marketing Awards
The Effective Marketer
NOVEMBER 19, 2013
The website features articles by freelance journalists and Xerox’s healthcare expert, as well as aggregated healthcare news from the Web. The email newsletter is created and sent every six weeks, and each newsletter has original feature articles translated into nine languages. Category: Integrated. Winner : Xerox Corp.,
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100 2013 B2B Content Marketing Awards
The Effective Marketer
NOVEMBER 19, 2013
The website features articles by freelance journalists and Xerox’s healthcare expert, as well as aggregated healthcare news from the Web. The email newsletter is created and sent every six weeks, and each newsletter has original feature articles translated into nine languages. Category: Integrated. Winner : Xerox Corp.,
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100 What Are Your Brand Touchpoints?
The Effective Marketer
DECEMBER 8, 2011
Check out the full article here: [link]. The back of the fence (this is a Steve Jobs analogy, about what goes inside your product or at the back of the fence where people usually don’t even look). What is your list of touchpoints?
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100 The Big Myth About Buyer’s Journey in the Digital Age
The Effective Marketer
JULY 28, 2015
In fact, sales presentations were ranked top next to analyst reports and followed closedly by case studies and articles/publications. How do you get to see ‘sales presentations’? By engaging a sales rep.
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6 Ways to Spice Up Boring Email Marketing Campaigns
The Effective Marketer
FEBRUARY 7, 2012
See Lior’s bio at the end of the article. Note: This is a guest post by Lior Levin. For a marketer, email is possibly the most powerful medium ever created.
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100 Ten Tips On How To Promote Your Website Through Content
The Effective Marketer
MAY 1, 2012
About the Author: David Tully has written many articles on content marketing and is currently a regular contributor to content marketing strategy website Bright Authority. Use of video – Some niches are not very interesting and when marketing your website, getting the message across in an inventive video can really make a difference.
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