Marketing Interactions

JULY 25, 2021

When I searched on “hyper-personalization,” I found a variety of articles that state that what makes personalization hyper is context. Getting the Personal in Personalization. So, what, then, is just plain old personalization? All personalization that works effectively is reliant on context.

B2B Marketing 69

B2B Marketing B2B Paid Search Agency Buying Cycle 69

Marketing Interactions

MARCH 7, 2022

This isn’t the group I’m focusing on for this article. This article will help you think through the gap between buying and selling. The first factor to consider is the reason you lost them. If they chose a competitor, then they’re off the market for at least a year…or three. Close to half of buying opportunities result in no decision.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Interactions

FEBRUARY 20, 2022

In a recent article , Robert Rose stated “I see wicked problems a lot in content strategy. Even more importantly, what if you’re oblivious to the true problem? But you haven’t yet realized you’re still looking only at the surface. Because that’s all you “see” right now.

Top of Funnel 88

Top of Funnel B2B Peer-to-peer Lead Scoring 88

Marketing Interactions

APRIL 21, 2017

An information-rich article was developed that would be useful for each of the personas. But the body of the article was the same. Because each persona was able to view the information in alignment with their context, the article sparked collaborative conversations that got salespeople invited to the conversations.

Content Marketing 60

Content Marketing Planning Marketing Management Paid Search Agency 60

Marketing Interactions

OCTOBER 5, 2022

You can also hold advocate roundtables on relevant discussion topics without an audience and use those to create videos and articles about value, user adoption, risk mitigation, and what’s next to use in expansion nurturing programs. You can do this successfully on-site or virtually.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Marketing Interactions

JANUARY 3, 2022

At the beginning of this article, I talked about the need to embrace the dynamism of the customer journey. And for existing customers, nurturing supports the ongoing adoption, usage, and repeatable and expanding value realization expected from promises made.

B2B 69

B2B Paid Search Agency Lead Scoring Lead Ranking 69

Marketing Interactions

JULY 31, 2022

For example, a buyer who reads an article to learn what a platform for a specific category is has a different context than a buyer who engages with content about how to get their users to adopt it. When you’re planning the story you’ll share across the buying process, you need to map it to something.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75