Industrial Marketing Today

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Industrial Marketing Strategy vs. Plan

Industrial Marketing Today

In this article, I will delve into […] I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon.

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Industrial Marketing Challenges: Identifying Roadblocks and Developing Effective Solutions

Industrial Marketing Today

In this article, I’ll discuss the most common ones and suggest practical solutions to overcome them. As an experienced industrial marketer with 35+ years of hands-on experience, I have witnessed first-hand the unique challenges manufacturing marketers face.

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Marketing to Engineers—Why Digital is the Dominant Strategy

Industrial Marketing Today

Please click on the headline to read the full article. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now. Let’s look at the big picture first – B2B sales. After all, engineering services and. This is only a content summary.

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To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

Industrial Marketing Today

Please click on the headline to read the full article. If you are not familiar with the term gated content, it refers to content that needs the reader to fill out a form and submit it before either downloading or reading the full version. Obviously, you can’t gate all your. This is only a content summary.

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Why Industrial Websites Shouldn’t be an Afterthought for Manufacturers

Industrial Marketing Today

Please click on the headline to read the full article. They come in all shapes and sizes, but they have one thing in common–generate more leads by targeting industrial buyers in North America. Industrial website goals and usage. This is only a content summary. Visit my website for more content on industrial marketing.].

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Creating Industrial Content that Resonates with Engineers and Industrial Professionals

Industrial Marketing Today

In this article, I will share my thoughts and insights on creating industrial content to help you […]

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How Industrial Marketing for Manufacturers Helps in Building New Relationships

Industrial Marketing Today

Please click on the headline to read the full article. So, before I explain why I said what I just said, let’s look at the goals manufacturing marketers have achieved by using industrial content marketing over the past 12 months. This is only a content summary. Visit my website for more content on industrial marketing.].