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Everything Technology Marketing
DECEMBER 13, 2009
Here is an excellent article from The Bloom Group on how to write truly compelling white papers that create excitement in the marketplace. Making white papers more compelling isn't a mystery, but it does require a methodical approach: [link]
Everything Technology Marketing
FEBRUARY 21, 2010
As you might remember, the first article in the "Reengineering the White Paper" series by The Bloom Group was about how to develop compelling content. Great white papers are not so because the writing is great – they are great because the core ideas are.)
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Everything Technology Marketing
FEBRUARY 21, 2010
In part 4 of his lead generation checklist, Brian Carroll highlights some of the key points for defining your leads - click here to read the article. The definition of the lead dimensions also acts as the standard for rating leads and determining whether they are sales ready or need more nurturing by marketing.
Everything Technology Marketing
MAY 31, 2011
The most popular content formats: case studies, presentations at live events, white papers, online articles and videos. The biggest motivator for content marketing is its ability to drive awareness, leads, and engagement with prospects to compensate where where traditional tactics are falling short.
Everything Technology Marketing
JANUARY 10, 2010
Anne Smarty posted a great article with best practices for improving your call to action on her blog "SEO Smarty". Here you can often see campaigns break down not because of lack of a compelling offer or properly segmented audience but because the call to action is not powerful enough to trigger a response.
Everything Technology Marketing
JANUARY 31, 2012
Marketers often struggle to create magnetic content in the right formats and quantities. 3 - Focus on lead quality In the past, it was difficult to gauge lead quality and lead gen's impact on sales pipeline, so in the absence of real quality indicators, more leads were considered better.
Everything Technology Marketing
NOVEMBER 14, 2009
This article outlines a ten-step process any size company can use to successfully enter a new market. Author of dozens of published marketing and branding articles and the books Gone Fishin' and Measure What Matters and the recently published Metrics in Action: Creating Performance-Driven Organizations. These steps involve: 1.
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