Direct Response Coach

JUNE 18, 2012

Setting up your new blog seemed like a pretty good start. You knew that writing consistent content was going to be a challenge, but you were willing to make a commitment to publishing new posts on a regular basis. You started your blog by writing to your customers, prospects and some friends and family. You [.].

Sales Leads 100

Sales Leads Traffic Generation Leads 100

Direct Response Coach

JULY 22, 2014

Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail General Lead Nurturing' At the time, the owner of the firm was anticipating a growth in demand for contract employees – and he wanted to build his database of [.]. The post Let’s talk about response rates – realistically appeared first on McCarthy and King Marketing.

Response Rate 100

Response Rate Copywriting Lead Nurturing Advertising Mediums 100

Direct Response Coach

NOVEMBER 26, 2013

Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing' Almost every year, I come to same conclusion: I spend a lot of time working on projects outside my area [.]

Copywriting 100

Copywriting Lead Nurturing Customer Surveys Lead Generation 100

Direct Response Coach

AUGUST 28, 2013

I find it to be a good platform for writing articles like this one. Having a blog also serves as a built-in reminder that it’s time (or past time) to produce a new article. I know because I’ve been meaning to write this article for two weeks now. [.] I have a blog (you’re reading it).

Marketing Websites 100

Marketing Websites Copywriting Content Lead Generation 100

Direct Response Coach

JULY 3, 2015

If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a marketer’s standpoint. It has been common [.].

Facebook 100

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Direct Response Coach

DECEMBER 9, 2013

I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company. Over a five-month period at the end of 2012, the company created and executed an email campaign to promote an unspecified product or service.

Email Campaigns 100

Email Campaigns Campaigns Promotion Email Marketing 100