Chris Koch

OCTOBER 14, 2011

Related articles. Follower counts don’t enter into my decision whether to follow someone. I tweet at least 5:1 ratio of other people’s content to my own. I tweet thank yous to people who mention me in their tweets. That’s my list. What’s yours? Triberr: Inauthentic meets un-fluential (citymama.com). Share and Enjoy:

Social Media 100

Social Media Media Twitter Social Networks 100

Chris Koch

JANUARY 31, 2014

According to the article, Michaels offered Fallon his dream job soon after the audition. Michaels, the TV industry’s heat-seeking missile of undiscovered comedy talent, saw something unique in Fallon. There’s a sweetness to him,” he told Vanity Fair. “I I only hate to say that because it looks lame in print.” A New Kind of Online Bio.

Wikipedia 100

Wikipedia Youtube Profiling Video Marketing 100

Chris Koch

MARCH 5, 2010

Related articles by Zemanta. Apple claims the iPad will make content look better than it does on a web browser. If that’s true, then it will be worth making an application that connects to static content. But not until then. What do you think? Why B2B marketing will become more visual, vocal, and mobile (christopherakoch.com).

Wiki 100

Wiki Urgency Marketing Mobile Marketing Content 100

Chris Koch

OCTOBER 22, 2010

We have fewer and fewer outlets to do the heavy lifting of thought leadership for us by featuring our subject matter experts in in-depth analytical articles. And finally, the trade press and general business media are dying. Yet buyers are hungrier than ever for this kind of information and insight.

Lead Management 100

Lead Management Marketing Management Automation Marketing Automation Services 100

Chris Koch

APRIL 8, 2011

Related articles. I think this defines the base level of social media capabilities—the things you need to have in place before you can begin down the long road of perfection. What do you think? Do you agree? What would you add or change? The prerequisite to effective social media: the idea organization (christopherakoch.com).

Social Media 100

Social Media Media Paid Search Agency PR 100

Chris Koch

JUNE 25, 2010

Related articles by Zemanta. I think for marketers, the issue is less about whether our customers will be more extroverted online—they already are. But how can we create more ways to share safely? What do you think? Caring for Your Online Introvert (hermenaut.org). Tweet This Post.

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Social Media Peer-to-peer Media Wikipedia 100

Chris Koch

NOVEMBER 5, 2010

In fairness to PR people, if their metrics were entirely based on placements in articles, they’d all starve. Journalists can only do so many interviews and many of those don’t make it into articles. The emphasis is on contacting rather than helping. But most agencies overemphasize contacting—annoying phone calls, emails, etc.—at

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

FEBRUARY 26, 2010

Related articles by Zemanta. We need to see that we are ignoring many people who aren’t leads. If we ignore them, they may never know that they need something that we have to offer. What do you think? Before Nurturing a New B2B Lead, Ask the Golden Question (thecustomercollective.com).

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Social Media Lead Generation B2B Thought Leadership Generation 100

Chris Koch

FEBRUARY 18, 2011

Related articles. Humility contributes to success by making others feel welcome to contribute their own ideas and feedback. What other attributes do thought leaders need to have? Which of these attributes are most important? Please give me your thoughts! The Problem with Thought Leadership (dannybrown.me). blogs.hbr.org). Tweet This Post.

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Peer-to-peer Thought Leadership Social Media Storytelling 100

Chris Koch

JULY 28, 2010

An interesting article this week, Brand Building, Beyond Marketing, essentially argues that the issue of brand has gotten beyond the control of marketing and is increasingly embodied in the actions of individual employees. They enjoy getting to know the blogger over time.

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Blogger Wikipedia Work Management Social Media 100

Chris Koch

APRIL 2, 2010

Related articles by Zemanta. This has to permeate all that we do. It’s why those expensive private events work so well. What do you think? How do you use emotional engagement when talking about dry technology? How to get others to blog (christopherakoch.com). Tweet This Post.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

DECEMBER 2, 2011

Related articles. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? Or will the campaigns just distract us from the need to do the hard work of a consistent relationship building strategy? 4 Reasons Why Facebook Stinks for B2B Marketing (christopherakoch.com).

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Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Related articles. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? Or will the campaigns just distract us from the need to do the hard work of a consistent relationship building strategy? 4 Reasons Why Facebook Stinks for B2B Marketing (christopherakoch.com).

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

MAY 15, 2012

Traditional forms of marketing are still incredibly value later on in the sales cycle, but at the early stages, companies must produce articles and surveys that can compete with what the journalists used to provide. But it can’t be with warmed over brochures.

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FAQ Custom Publishing B2B Sales Work Management 100

Chris Koch

JUNE 11, 2010

Related articles by Zemanta. Most marketing leads are people who are not ready to buy. We need to make allowances for that. We need to get past this battle over leads and get back to doing what we do best. What do you think? Why Marketing and Sales Need an SLA (myventurepad.com). Tweet This Post.

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Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 100

Chris Koch

OCTOBER 7, 2011

Related articles. But at this point, buyers are trolling for good ideas, insight into industry trends, and news. Companies must have an engine for providing those ideas in place before they can expect to make waves in social media. What do you think? Is Twitter “social?” ” (christopherakoch.com).

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

Related articles. But at this point, buyers are trolling for good ideas, insight into industry trends, and news. Companies must have an engine for providing those ideas in place before they can expect to make waves in social media. What do you think? Is Twitter “social?” ” (christopherakoch.com). Share and Enjoy:

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

MAY 7, 2010

Related articles by Zemanta. We need to create vibrant communities that customers will value so much that they will want a mobile application so they can keep up with the action anytime from anywhere. That’s how we get into their collections. What do you think? Where is your mobile marketing center of gravity? christopherakoch.com).

Mobile Marketing 100

Mobile Marketing Wikipedia Communities B2B Marketing 100

Chris Koch

AUGUST 23, 2011

Related articles. I just don’t want to wade through it all. I think longer blog posts inspire more thought and better comments, even if they don’t rise to the level of conversation. What do you think? The Google+ factor: Battling for social network supremacy (prsa.org).

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Related articles. I just don’t want to wade through it all. I think longer blog posts inspire more thought and better comments, even if they don’t rise to the level of conversation. What do you think? The Google+ factor: Battling for social network supremacy (prsa.org).

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

JANUARY 22, 2010

This is the number of articles or blog posts that mention the product or service measured against the trend in sales. Related articles by Zemanta. Techniques include measuring the: Value of impressions. We track the marketing mix (including PR) over time against trends in sales. Lots of variables there. Return on media impact.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

MARCH 26, 2010

Related articles by Zemanta. If all else fails, you can interview them and use the transcript to write something yourself. Just don’t relieve the SMEs of the responsibility for feeding you the ideas and thinking. What have I left out? How do you encourage your content creators? How to use social media for B2B (christopherakoch.com).

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B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

MARCH 12, 2010

And I knew that I would probably never see or hear from many of them again because I didn’t have a channel for communicating with them directly once we parted ways—except through the articles I wrote and edited. Few people bothered to write letters to the editor, just as few people contribute to communities or post comments on blogs today.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

OCTOBER 6, 2009

When surveying readers, magazines also ask whether readers like specific articles and subject areas covered in the magazine. Marketers need to talk to subject matter experts inside the company, influencers outside the company (analysts, academics, bloggers, journalists), and customers. Audit content.

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Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

When surveying readers, magazines also ask whether readers like specific articles and subject areas covered in the magazine. Marketers need to talk to subject matter experts inside the company, influencers outside the company (analysts, academics, bloggers, journalists), and customers. Audit content.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Chris Koch

APRIL 30, 2010

Related articles by Zemanta. As you can see, both Competipedia and WikonnecT’s success in mobile depends on having the center of gravity for the applications be outside the mobile apps themselves. What do you think? Is this the way B2B marketers should approach building all mobile apps?

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

JANUARY 29, 2010

Related articles by Zemanta. I talk more about how we need to vary the amount of information we take from buyers in this post, but the idea that there is a price to be charged and paid makes it clearer in my mind. How about you? Solving The Paywall Problem (neilperkin.typepad.com).

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Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Related articles by Zemanta. I talk more about how we need to vary the amount of information we take from buyers in this post, but the idea that there is a price to be charged and paid makes it clearer in my mind. How about you? Solving The Paywall Problem (neilperkin.typepad.com).

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

MARCH 19, 2010

Related articles by Zemanta. The episodic nature of blogs and communities lets us sprinkle content through them like bread crumbs in the forest. Does this all make sense to you? What would you add? Please help with your comments. There is no social media strategy, only marketing strategy (christopherakoch.com).

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

FEBRUARY 12, 2010

Related articles by Zemanta. For 13 years as a journalist covering IT I was constantly blown away by the quality of the firm’s insights and by the approachable, friendly, patient nature of its analysts. But I fear for the future of the brand with this move. What do you think? Am I being too hard on Forrester?

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Social Media Forrester Media Transparency 100

Chris Koch

JANUARY 15, 2010

Related articles by Zemanta. We’re going to offer more specific on how marketers should make this transformation backed up by selected data from the 2010 survey at our webcast, The Year of Marketing Transformation: ITSMA’s 2010 State of the Profession Address on January 26. If so, how would you do it? Tweet This Post.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

JUNE 26, 2009

You can post news articles, ask questions, and answer other peoples’ questions. Perhaps more important than building up the number of your connections on LinkedIn and Facebook is joining groups of like-minded professionals and engaging in conversations and answering questions. B2B Social Media. B2B Marketing. Social Media Marketing Mavens.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

MAY 13, 2011

Related articles. I guess when you’re auto DMing smiles you have to ration them carefully. Glad to have you in my Twitstream.” I suddenly get this feeling that I should be ahead of a Twitstream rather than following one. 4/20/11 – Auto DM = unfollow (1thinglearned.com). 5 Things Not to Do on Twitter (lockergnome.com).

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Twitter Validation CAN-SPAM Facebook 100

Chris Koch

OCTOBER 1, 2010

Related articles by Zemanta. Content builds intimacy between the company and the prospect until you can put them in touch with a salesperson. Like these answers? Have something to add? 13 qualities of a good social media voice (christopherakoch.com). Why our thought leadership is broken (christopherakoch.com). Am I a thought leader?

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

FEBRUARY 5, 2010

Related articles by Zemanta. There needs to be a smooth handoff of prospects between marketing and sales for idea marketing to have the fullest possible impact on a sale. So I think we need a clearer and broader definition of thought leadership marketing than the acronym gives us. What do you think? myventurepad.com).

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Thought Leadership B2B Thought Leadership Gartner Planning 100

Chris Koch

JULY 29, 2011

The trouble started when the McKinsey Quarterly published an article in early June entitled How US health care reform will affect employee benefits, based on a survey the firm did about what will happen to employer-sponsored health care insurance coverage when the President’s health care law goes into effect in 2014. Related articles.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100

Chris Koch

MAY 5, 2014

There are three other areas where the costs of production will soon reach zero, according to a fascinating academic article (in this rare case that’s not an oxymoron) by Mark A. The Costs of Production Approach Zero for Everything. But publishing and entertainment aren’t anomalies. Lemley, William H.

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Copyright Distribution Youtube Internet Marketing 100