B2B Memes

APRIL 13, 2011

I doubt that the writer really objects to the authorized collecting and reprinting of articles: Reader’s Digest popularized that concept nearly a century ago, and until recently, at least, plenty of subscribers seemed to like the idea. That would indeed be distasteful; in fact, it would be theft.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

OCTOBER 6, 2011

Both Lohr’s article and a more recent series by Farhad Manjoo in Slate , “ Will Robots Steal Your Job ,” examine the efforts of IT startups to develop software that performs skilled, creative work such as writing. Though it wasn’t her intent, Stefanie Botelho stated as much last month in a Folio: article on “ The New ‘I’ in Journalism.”.

Startups 100

Startups Press Software Intent 100

B2B Memes

MARCH 19, 2010

Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# Looking quickly at Marshall Kirkpatrick’s source article on ReadWriteWeb seemed to confirm that idea, given its headline: “ Want That Post to Go Popular?

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

NOVEMBER 17, 2011

But what has me worried is my oddly sour reaction to this Folio article on magazine design. ” The articles might have been pretty good—but I don’t know. Yes, it may just be me or my desperation for a topic in this month of mandatory daily blogging. Ask me tomorrow and I may feel more hopeful. Now it just seems irrelevant.

RSS 100

RSS Paper Advertising Mediums Design 100

B2B Memes

JUNE 2, 2011

A spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. think of the article not as the goal of journalism but as a value-added luxury or as a byproduct of the process.”. Those items are still essential to the craft.

Aggregators 100

Aggregators Lead Ranking Conference Twitter 100

B2B Memes

NOVEMBER 8, 2011

” How he and many others now read content, he argued, was in aggregation: “So if there’s a great Verge article on the Jawbone Up , I will see it in my Twitter stream or in my RSS feed, I’ll read the article, but then I’ll leave the site.”

Aggregators 100

Aggregators RSS Content Design 100

B2B Memes

FEBRUARY 3, 2011

Earlier this week, ReadWriteWeb co-editor Marshall Kirkpatrick wrote on Twitter (post now deleted) that he was looking to hire a writer “to produce 5 solid web tech news articles a day, 5 days a week.” As he recounts in this article and another , he began his career blogging for AOL and two other sites, producing 10 to 12 posts a day. “It

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

OCTOBER 29, 2010

But I was heartened this week to read an article on The Media Briefing that suggests a much stronger corrective is on the horizon. My hope was that tools like Reader and its peers, Readability and Instapaper , would encourage cleaner Web design. It was, admittedly, a faint hope.

Design 100

Design Peer-to-peer Mobile Advertising Tagging 100

B2B Memes

JUNE 26, 2012

I also agree with the idea that reusing bits of your previously published work in new articles is pretty lame. The controversy began with the Romenesko story last week that in a number of blog posts for the New Yorker , Lehrer had reused some paragraphs he had written for an earlier article in the Wall Street Journal.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

APRIL 12, 2012

In a piece in the Huffington Post , which I read after posting my article, he reports that in the aftermath, he’s received a number of job offers and other opportunities. Though he didn’t have any say in it, getting fired may turn out to have been a positive development for Brooks’s career.

Social Media 100

Social Media Media Positioning Activities 100

B2B Memes

DECEMBER 1, 2011

In an article earlier this week explaining why she won’t be self-publishing anytime soon, Edan Lepucki paused to enumerate the hurdles facing traditional publishers. The last in her list was “how to make people actually pay for content.”

Ad Exchange 100

Ad Exchange Custom Publishing Distribution Media 100

B2B Memes

OCTOBER 19, 2010

What set off this latest skirmish was an article in the Guardian by Roy Greenslade (lately a fecund source of inspiration for B2B Memes ) concerning UK editor and blogger Marc Reeves. Does being involved in the business side of a media enterprise mean being involved in sales? I’ve used variations of that line in the past myself.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

APRIL 16, 2012

Though it means quite a few of the links in my article have been broken, I’m happy at how easy it now is to read through those early posts. Links to the first few years of posts were hard to find, and when you did, they were encrusted with spam advertisements.

CAN-SPAM 100

CAN-SPAM Sample B2B Advertisements 100

B2B Memes

SEPTEMBER 1, 2010

Rather than subscribing to unmoderated streams of content from sites that only sometimes have articles that interest me, I can now directly read what the Twitter users I follow write or recommend. By drawing its content from a Twitter feed, Paper.li applies a personally meaningful filter to my reading. list view (click to enlarge).

RSS 100

RSS Twitter Paid Search Agency Tagging 100

B2B Memes

SEPTEMBER 20, 2012

If you’re involved in training or hiring journalists, Cohn’s article is required reading. Success in journalism is not just a matter of a broad skill set, but also of wide-ranging interests and open, inquisitive attitudes. You may not like what he says, but, sooner or later, you will have to deal with it.

Barriers 100

Barriers Verticals Training Marketing Websites 100

B2B Memes

SEPTEMBER 20, 2012

If you’re involved in training or hiring journalists, Cohn’s article is required reading. Success in journalism is not just a matter of a broad skill set, but also of wide-ranging interests and open, inquisitive attitudes. You may not like what he says, but, sooner or later, you will have to deal with it.

Verticals 100

Verticals Barriers Training Marketing Websites 100

B2B Memes

SEPTEMBER 17, 2012

Rethinking the Article as the Basic Unit of Journalism. But unlike too many other legacy publishers, they have at least recognized that the old one is broken and will never be mended. Related posts: Lewis DVorkin: Content Marketing or Advertorial? Ethics: Is Transparency All We Need?

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

SEPTEMBER 17, 2012

Rethinking the Article as the Basic Unit of Journalism. But unlike too many other legacy publishers, they have at least recognized that the old one is broken and will never be mended. Related posts: Lewis DVorkin: Content Marketing or Advertorial? Ethics: Is Transparency All We Need?

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

MARCH 28, 2012

The list of resources in my article, which will probably work its way into the next edition of the guide, is a good place to start. As I wrote yesterday , Pinterest is not for everybody and is not trying to be the next Facebook. But if you’re serious about your new-media career, you’ll read up on it. No related posts.

Media 100

Media Google Social Media Facebook 100

B2B Memes

MARCH 29, 2011

The articles and resources Alcorn cites are enormously informative, but almost too much so. One mentioned in Alcorn’s article is Creately. It would be very easy to get overwhelmed by all the tools and techniques and impressive examples and simply give up on infographics. Another, which I used to generate the flowchart here, is Gliffy.

Tips 100

Tips Effectiveness Copyright Rules 100

B2B Memes

DECEMBER 7, 2011

In an article today on MediaShift, Dorian Benkoil makes a good case for why reporters and editors should be more involved in the business side of publishing. My only complaint is with what seems to be his guiding premise: that the fault is all theirs.

Marketing Report 100

Marketing Report Organization Content Marketing Business 100

B2B Memes

MARCH 12, 2010

In an article on eMedia Vitals this week, Sean Blanda details his experiences on “ Demand Media’s Content Assembly Line.” No one expects the model to produce long, insightful articles—feature writers, columnists, and essayists can rest easy. The challenge for editors is not to eliminate such content, but to manage it effectively.

Demand 100

Demand Advertorials Media Content 100

B2B Memes

DECEMBER 15, 2011

Ideally, reporters should become the employees who do more than research and write articles. They should also be hell-bent on providing stories and articles that help their readers or viewers do their job better, rather than sell them some product or service at every turn.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

APRIL 26, 2012

In an earlier article on Flock’s first corrected story last December, Pexton focused similarly on failures involving the human element. On The Awl , Trevor Butterworth says WaPo is more at fault. What caught my eye in this story, though, was a different kind of failure, one involving not reporters or editors, but the tools they use.

Tools 100

Tools Ethics Aggregators Blogger 100

B2B Memes

MAY 31, 2012

That to me is the takeaway from Guillaume Bouchard’s recent Search Engine Watch article on Google’s Penguin update. Another way to put this is that, as a writer or journalist, you should worry less about Google’s algorithm and more about the human algorithm.

SEO 100

SEO Google Search Marketing Optimization 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

SEPTEMBER 29, 2011

Rethinking the Article as the Basic Unit of Journalism. But there is at least one positive step they can take: vow not to misuse the concept of entrepreneurial editors. Related posts: A Lesson from the Digital Productivity Terrorists. Digital Drudgery and Second-Stage Shovelware.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

MARCH 8, 2010

Make the transition, as one CJR respondent put it, “from a print publication supplemented with online articles to an online publication supplemented with print editions.&# pick the strongest articles to appear in print.&#. Editors, a word to the wise.

Media 100

Media Training Work Management Customer Surveys 100

B2B Memes

MARCH 22, 2010

The following week, TWiG host Leo Laporte cited my article at the start of an expanded discussion of Google’s intent regarding content farms. In the clip from the episode below, Jeff Jarvis speculates that Google will “try to get more links to original content. and have signals of quality.&#.

SEO 100

SEO Google High Quality Lead Tagging 100

B2B Memes

MARCH 11, 2011

Because of this, I manage the RD+B account as the place for news, events, articles, reaching out to readers, listening to readers, etc. For example, I can send a tweet about an article I wrote on the housing market and a local reporter/news station can see it, pick it up and run with it. It’s very fluid.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

MARCH 1, 2012

First, I’ve found that tweeting about articles and other Web content is a good way to keep track of them. Midway through the month, I noted a few of the things I’ve learned about Twitter and myself in the course of this challenge. I would add a couple more. I don’t often remember to bookmark things I like.

Twitter 100

Twitter Promotion Conversion Course 100

B2B Memes

JANUARY 29, 2011

In a New Yorker article on Darryl Issa , author Ryan Lizza describes how Issa’s spokesman, Kurt Bardella, manages the congressman’s image. They’re throwing any crap they can online to get those treasured pageviews.”. Dunaway’s assertion might not have stuck with me if I hadn’t come across the following passage an hour later.

Content 100

Content Press Opt-out Blogger 100

B2B Memes

NOVEMBER 16, 2011

When an article was contained within a print magazine, the context was enough to brand the content. Tired, for instance), or employing an identifiably distinctive point of view ( Reason , perhaps?). It used to be that publishers and their editors didn’t have to worry so much about this problem. But online, that context is much weaker.

RSS 100

RSS Content Brand Identity Branding 100

B2B Memes

JUNE 2, 2010

A thoughtful article on MediaShift today by Roland Legrand makes a compelling case for journalists learning programming. Though he starts by reciting a long list of reasons not to code, he ends up fairly adamantly arguing the case for making it mandatory. Personally, I don’t need convincing.

Training 100

Training Advertising Mediums Webinar Metrics Customer Surveys 100

B2B Memes

MARCH 6, 2012

In a compelling article yesterday, Ars Technica writer Nate Anderson told the story of how the owner of a Spanish campground has struggled to get Google to de-emphasize search results for the camp. Hence our attitudes about errors tend to be lax. But on the Internet, at least, errors are surprisingly resilient.

Comparison 100

Comparison Blogger Cost Demand 100

B2B Memes

MARCH 2, 2010

In an article published this week on Folio: ’s Web site, Jill Ambroz reviews a panoply of print “innovations&# that, she writes, “are breathing fresh air into a mature industry that is battling its own digital counterparts for survival.&#

Fulfillment 100

Fulfillment Advertising Mediums Tagging Media 100

B2B Memes

JUNE 24, 2011

A recent example, for me, is Frédéric Filloux’s critique earlier this month of a Jeff Jarvis blog post on the status of the article in journalism. For the reader, they are indications that the writer’s argument might not be trustworthy. In my opinion, Filloux simply gets it wrong.

Class 100

Class Press Opinions Paper 100