B2B Marketing Traction

article thumbnail

How Dare You Call That Article a Whitepaper?

B2B Marketing Traction

If I see another online article masquerading as a whitepaper, I think I will scream! To vent on the subject of articles masquerading as whitepapers, please tell your story below! It is not OK to slap a few paragraphs together, upload the finished document, and invite visitors to your website to “Download Our Whitepaper.”

Buzz 100
article thumbnail

5 Ways to Systematize your eNewsletter Production Process

B2B Marketing Traction

A featured article related to your work, product or services. Write articles and collect data for the next issue as you go. Keep a folder where you can jot down article ideas and other content to fit your template. Just remember that the length of your eLetter and its articles should fit your audience and your topic.

Process 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

While eLetters can give you an opportunity to provide snippets of articles with a link to read more on your website, your readers may not want to do the extra work to click through and wait for the article to load. Getting your audience to read the articles may be more important than driving traffic to your site.

B2B 100
article thumbnail

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

So, if the article, video, slidedeck or whatever link you are posting has a nice image, make sure it shows. It’s not unusual for an update to default to a partial view of an image or photo that is on the blog post or article page. Is the article have a fun style of writing or topic? Here’s how to do it right.

Linkedin 100
article thumbnail

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

They may include how-to or opinion articles, quotes by thought leaders, personal stories, recipes, and even jokes. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention. They are thoughtful and intelligent.

article thumbnail

Interim, Outsource CMOs, Marketing Directors on the Rise

B2B Marketing Traction

Many recent articles address this trend. The HBR article goes on to mention the hunt for superior and specialized talent is a driver of the trend – that no longer can companies pay special talent for feet under the desk full-time, but only when the need arises.

article thumbnail

8 Elements of the Perfect Blog Post

B2B Marketing Traction

I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. Use Sub-Headlines to Break Up Blog Text.

Opinions 100