What Works - What Doesn't

Trending Sources

8 Tips to Cultivating a Successful API Program

Vertical Response

Last week, we attended Apigee’s ‘I Love APIs’ conference at Fort Mason here in San Francisco. ‘I Love APIs’ is Apigee’s annual API (application programming interface) conference full of informative keynotes, workshops, and many opportunities to network with the API and developer community. Segment Your Developer Community : It’s important to segment your developer community, both internally and externally, to appeal to their different motivations and generate faith in the API. For external developers, trust is key.

API 35

SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python. More exciting than the cloud deployment (which SAS had previously offered for SAS 9), Viya will be accessible through open APIs and scripting languages including Python, Java, and Lua, and – gasp – some components will be offered as on-demand services. CI 360 works on a very flexible customer data hub, although that’s a separate product owned by SAS’s Master Data Management group.

API 57

Twitter to Launch New Ad API, and Other Marketing Stories of the Week


With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter. Twitter has been busy promoting its ad API to a number of agency execs and social ad firms in preparation for its launch.

API 23

Why Twitter needs to learn a lesson from Apple. And FAST.

grow - Practical Marketing Solutions

love you Twitter, but isn’t there another way to monetize other than killing a thousand small companies after they have been working with you for years? Twitter Twitter apps twitter api change twitter api guidelinesBuilding an awesome mashup that displays tweets alongside content from other services? e.g. comments, updates from other networks.” Tweet.

Got an Open API “Gamify Green for Good” Idea for Oregon?

Marketing Action

With the “Gamify Green for Good” Hackathon, Act-On wants to make it easy for inspired coders and designers to create an open API mashup that drives green, community-based offline behavior. Within ten days, gamers working together had discovered a solution to a problem that had stumped researchers for decades. Our collective goal: To do good, better. Sign up now. Inspired?

API 20

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. Make Your Job Descriptions Work Two Ways. want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. If you work for yourself, be clear about that, too. Further, make sure that when people read your job description, they are thinking about how to put you to work on their issues. Username: API Key ? work with: The Beauty and Problems of New Presentations. chrisbrogan.com. About. Speaking. Rockstars.

Prospects Are Like Snowflakes: Learn the Differences and Sell Accordingly [Guest Post]

Sales Intelligence View

Note: Today’s post is from Nipul Chokshi, who works in product marketing and sales enablement at Lattice Engines. They’re also a happy InsideView API customer! Marketing Partners Sales ABM account based everything account based marketing account based sales development account based selling insideview api insideview data insideview examples insideview lattice insideview lattice engines insideview partner smart selling insideviewWhether you call it “Account­-Based Everything” […].

Buy 19

How Closed-Loop Marketing Works


But how exactly does closed-loop marketing work, and what tools to you need to implement it? We know which are our most valuable sources of traffic and can work to optimize those that are underperforming. In order to make this work for you, you either need to do something very technical on the back end of your analytics platform or start using some software that does this for you.

Work 20

Marketo Working To Simplify Marketing Automation Adoption


By going from an unfriendly “IT centric, API driven CRM integration to a one-click, push button integration into Microsoft Dynamics” it does offer the promise of a quick ramp up time and a marketing department centric decision. At this year’s Microsoft Convergence conference  Lauren Carlson , CRM Market Analyst at  Software Advice and Marketing Automation Software Guide  had the opportunity to interview Marketo’s VP of Marketing Jon Miller. Miller discusses Marketo ‘s recent announcement and integration with Microsoft Dymanics CRM. ” “Knowledge.

API 19

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase API vs SmartForms integrations. Demandbase or ReachForce? Lead Scoring

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase API vs SmartForms integrations. Demandbase or ReachForce? Lead Scoring

Play Nice, You Two: How Marketing and IT Can Work Better Together


As marketing continues to embrace new technologies, there is a growing need to work seamlessly with the IT department to implement and manage their technology. how does marketing work collaboratively with IT? It isn’t difficult to imagine the chaos that would ensue if each department was working from independent systems. Custom API integration. Inbound Marketing

API 30

Design Thinking for User Centricity: An Interview With HG Data VP of Product Faith Chiang

HG Data

What first stood out to me about HG Data was the quality of the raw material we are working with, the datasets they are able to put together is unparalleled in breadth, depth, distinctiveness and richness. Secondly, HG Data is a company with great fundamentals across the board – from the core IP, to the market opportunity, the culture, the leadership, and the vision.  I’ve worked in many startup environments, where there’s plenty of debate around which of these are most important to have – but HG Data has them all. Product strategists have a lot to think about.

Add Some Zoom to Your Productivity with SyncApps by Cazoomi

Vertical Response

How Does it Work? These features work to inform you should a sync field not match up correctly, or data fails to sync between platforms. API and Developer Business Management Product Updates integrationsBeing an effective online marketer in 2015 means using numerous applications to get the word out. What is SyncApps? Getting started with SyncApps is a snap. Select the apps.

Field 16

A New VerticalResponse for Salesforce is Coming Soon

Vertical Response

Our recent hard work is now paying off as we’re excited to bring you a new and improved experience. API and Developer Product Updates Salesforce & VerticalResponse appexchange salesforce VerticalResponse for SalesforceFebruary 2005. Do you remember what happened 10 years ago? video-sharing website called YouTube launched in the United States. Hard to imagine. Or, tablet?

Google Maps Gallery: Showing Your Work Just Got a Lot Easier


We talk a lot about showing the impact of your work , but physically showing where your work is being done is even more compelling. Google Maps Engine and newly released Google Maps Gallery provide the tools you need to show your work visually and provide real-time updates. What Is Google Maps Engine? What Is Google Maps Gallery? Organizations Using Google Maps Gallery.

API 19

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

What Do We Need to Teach About Knowledge Work? Series Number : 060925-1--> Keywords : knowledge work, teaching, pedagogy. Abstract : Knowledge work is work in which the primary product is information that is continually interpreted and circulated across organizationally boundaries. This paper examines the teaching practices necessary in a climate of knowledge work.

API 21

What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

But, to my mind, a real marketing platform needs more than just an app store and a published API. In particular, it needs API features that support the fundamental goal of a platform-based architecture, which is to allow third party apps to supplement the core functions of the underlying central platform. Some sort of self-generating wiki might work.

Rules 81

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Like Radius, Infer works by importing the client's CRM data and enhancing it with Infer's information. The actions can include sending an alert or creating a task in the CRM system, assigning the lead to a nurture campaign in marketing automation, or using an API to trigger another external action. But is it possible that predictive is already approaching commodity status?

InfusionSoft ICON: Contined Focus on Helping Small Business

Customer Experience Matrix

These product changes blend imperceptibly with service and partner issues, such as a customer life cycle simplified from seven stages to three, streamlined customer on-boarding process, and better APIs for partner system integration. Still, technology is the core of a platform strategy and APIs are the core of that. InfusionSoft’s existing APIs are fairly limited, but the company is engaged in a long-term project to expand them and to write its own applications so they work through the published APIs. This goes beyond making the system easy to use.

Integrating Online Video with Your Marketing Tech Stack

It's All About Revenue

First of all, there’s no need to get too technical here because marketers don’t need to be fluent in things like RESTful APIs and webhooks. We just want our stuff to work. Video marketers spend much of their day pulling assets from numerous systems and working with many collaborators. Step 2: “What should we talk about?” How do they all fit together?

Online 120

The Top 100 U.K. Marketing Blogs: How Does Yours Rank? [Free Tool]


So you might wonder -- how was this tool built, and how does it work? InboundRank uses three awesome APIs: SimilarWeb , Moz , and SocialCrawlytics. The SimilarWeb API pulls web traffic data and blog categorisations; the Moz API pulls domain authority; and the SocialCrawlytics API pulls average social shares. Looking for a list of the top 100 U.K. marketers.

API 42

Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

Taking action within Pointillist works exactly as you’d think: for any event on the chart, the system can generate a list of customers that it will send to an external system. When I spoke with Pointillist a few weeks ago, the list would be a file export, but API connections were close to being ready. This makes things really quick. In other words, it creates a journey map.

Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]


Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach -- manually uploading all our content daily would be far too time-consuming.

API 31

Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

Reltio works with a simple data model – or graph schema if you prefer – that captures relationships among basic objects including people, organizations, products, and places. It can work with data from multiple sources, relying on partner vendors such as SnapLogic and MuleSoft for data acquisition and Tamr , Alteryx , and Trifacta for data preparation. The point is that Reltio reduces the work involved – while adding a new source to a conventional data warehouse can easily take weeks or months, Reltio says it can add a new source to an existing installation in one day.

API 57

A Scorecard for B2B Marketing Operations [Download Evaluation]


Within the greater “martech” category, the marketing ops role are also responsible for working out the integrations process. Most of the pieces of martech above integrate with another piece in some way, whether that’s through a direct API connection or another form of data tracking. What are the true measures of success in a marketing operations role? MARTECH. Blogging platform.

7 not-quite-predictions for marketing technology in 2016


This is becoming easier with solid platform APIs and ISV ecosystems, plenty of great “middleware” options, a focus on good integration out-of-the-box from specialist martech providers, and more marketing technologist talent at brands to make these interconnections work. #7. Most people suck at accurately predicting the future. I’m one of them. ” (A).

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Users can connect with additional systems through Webhooks, SDKs, or APIs. It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd. So Tealium does support customer messaging.

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution


The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM. As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. Website. Twitter.

Marketers: Are You Ready for In-App SEO?


Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. They decided the best solution was an App Indexing API (API is an abbreviation of Application Program Interface. This time the culprit is mobile. App Indexing.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

This distinguishes it from systems that rely primarily on feeds from external systems via API connectors or batch files. Technical users can still set up a feed using API calls or JSON posts when necessary. This is one reason I haven’t classified Sailthru as a customer data platform: although Sailthru does a great job of building a unified customer database, most CDPs are specifically designed to work with other systems when sending messages. This means that solution statements sound pretty much alike, even when the actual products are different. Sailthru is a good example.

B2C 90

Reach More Customers with Postcard Marketing

Lead Liaison

Postcard Marketing 101 – How It Works. Here’s how it works: after you cultivate a strong list of leads through our lead management platform , you can then personalize your postcards by greeting your customer by name. Lob is building a suite of APIs for the enterprise. Did you know that 52.5 percent of postcards are read by recipients ? Track the Results. More About Lob.

API 18

Surefire Social introduces SurePulse “webmaster tools”


Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it. Like this post?

Tools 69

What is Predictive Marketing?


The complex work was performed manually by talented data analysts. Today, online connectivity and open application programming interfaces (APIs) are the standard for databases that easy access to was once unfathomable. Prior to 2011, the term "predictive marketing" had almost. zero search interest on Google. Is predictive marketing new? Rise of the learning machines.

API 92

Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]


Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach -- manually uploading all our content daily would be far too time-consuming.

API 30

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

But the company also calls itself a “marketing integration engine” that works with “all of your data”, which certainly goes beyond just advertising. Dig a bit deeper and the confusion just grows: the company works mostly with aggregated performance data, but also works with some individual-level data. The system’s developers set of goal of handling any data source, which led to a system that can ingest nearly any database type, API feed or file format, including JSON and XML; automatically identify the contents of each field; and map the fields to the standard data model.

How Siri and Google Now could change the social media landscape

grow - Practical Marketing Solutions

For example, you might go out to your car to head to work. You might be working later than usual, past dinner time. Google will leverage the API of these social networks as much as those APIs allow, and the networks will continue to try to resist becoming a service by placing restrictions on the API. By Neicole Crepeau, Contributing {grow}  Columnist. Agree?

Google 108

Multi-Touch Attribution, A Full User Debrief


The multi-touch attribution models explained above might seem like a fantastic concepts in theory, but how do they work themselves out in practice? Here’s how it works. Multi-touch attribution tracking with martech API integrations. Application Program Interface (API) integration is a technical term for how software programs interact with each other. Time decay. shaped.

Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even


Attribution was never meant to replace marketing automation, and the programs can work seamlessly side-by-side to create excellent marketing campaigns. It affects the choices they make when they’re working on keyword bids, campaign themes, article titles, CTA format, landing page copy, email design, webinars, conferences, and more. How Exactly Does Attribution Work?

API 72

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

The system can’t execute the campaigns but an API is available that could export the campaign designs to execution systems. Early versions of suitecx have been used by the east bay group in their own work for years. Customer journey mapping is now the buzziest of buzz words. Sophisticated journey mapping has been around for more than a decade*.